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About Summer School Program

ZSEM’s 3-week Summer School program offers a variety of bachelor and master courses in English taught by renowned lecturers and researchers. Courses are credited for 6 ECTS/ 3 US credits.

Our summer program hosts students from all over the world who are interested in spending three weeks learning and experiencing academic excellence in beautiful Croatia.

Apart from the in-class academic program, ZSEM’s international summer school offers a variety of educational and fun field trips as a part of additional and free Croatian studies course.  A rich social program is also provided through the extensive ZSEM summer buddy program.

Summer School Summary:

  • Dates: 26 June – 14 July, 2017
  • Variety of bachelor and master level courses in English (6 ECTS/3 US credits) in the field of economics and business
  • Croatian studies course (3 ECTS/ 1.5 US credits) as an additional free course
  • Field trips to the Adriatic coast and inland Croatia
  • Visit to museums, companies and Croatian Parliament
  • Rich social activities through ZSEM summer buddy program

Courses 

Students can choose one to two courses from the course list that is credited for 6 ECTS/ 3 US credits. With the course of their choice they are getting the additional course Croatian studies that are credited for 3 ECTS/1.5 US credits for free. Croatian studies course include in class hours and field trips as part of cultural education.

 

 

COURSES FOR THE 2017 PROGRAM

ECTS credits**

CLASS HOURS AND SCHEDULE

1.        

Corporate Finance: Mergers & Acquisitions

6

Mon-Fri, 10am-1pm

2.        

International Management

6

Mon-Fri, 10am-1pm

3. 

Marketing Research with SPSS (suggested for master/PhD level students) 6  Mon-Fri, 10am-1pm

4.        

Applied Creativity & Innovation(suggested for master level students) 

 6  Mon-Fri, 10am-1pm

5.        

Behavioral Economics

 6 Mon-Fri, 10am-1pm 

6.        

Competitive intelligence: milestones for international industrial and commercial competitiveness

6

Mon-Fri, 10am-1pm

7.        

Investments

6

Mon-Fri, 10am-1pm

8.        

Building teams to lead change

6

Mon-Fri, 10am-1pm

9.        

CAPSTONE – Measuring & Maximizing Corporate Value (suggested for master level students)

6

Mon-Fri, 5pm-8pm

10.    

E-marketing

6

Mon-Fri, 5pm-8pm

11.    

International Finance 6 Mon-Fri, 5pm-8pm

12.    

Entrepreneurship  6  Mon-Fri, 5pm-8pm
13.  Game Theory  6   Mon-Fri, 5pm-8pm
 14.

 Negotiation & Persuasion

6

 Mon-Fri, 5pm-8pm

 

Additional

course

Croatian studies

3

Tue-Thur, 2pm-4pm

 

The organizer deserves the right to change the schedule. Courses are dependable on the number of applications and will run if there is enough applicants per course. 

More detailed course descriptions are provided below
Hospitality Financial Management

Hospitality Financial Management

Credits: 6 ECTS / 3 US

Course description:

This course introduces students to basic concepts of hospitality industry financial management, in an interesting and simple way. It covers managing and developing procedures and strategies for maximizing revenues within hospitality organizations. Course provides a practical approach to help the hospitality manager effectively analyze hospitality industry management reports and financial statements; prepare business forecasts, strategic development models and effective cost control systems; manage working capital; develop and finance growth strategies; perform investment analysis; prepare investment packages; and ultimately increase shareholder value and personal wealth. The first part of the course begins with the introduction to financial analysis through the principles financial reports analysis, principles of time value of money and performance. The second part of the course covers sustainable company growth and external financing, long and short term financial planning and managing working capital. It also deals with valuing bonds and stocks and investment decisions analysis through different investment criteria (net present value, internal rate of return, profitability index). The final goal of the course is to prepare the students to apply the acquired knowledge in practice, and to be able to successfully perform financial analysis, financial planning and valuing projects in the field of corporate financing of private or public institutions

Lecturer:

Dina Vasic, MBA is a full-time senior lecturer at Zagreb School of Economics and Management, Department of Finance. She is currently delivering across a range of subjects at ZSEM including Corporate Finance 1 and 2, Financial Institutions and Markets and Personal Finance through undergraduate program in economics and management. Dina is head of Corporate Finance course at undergraduate study program in economics and law. Also, she is currently an academic coordinator of MBA in finance and banking and FLEX MBA at graduate study program level, as well as coordinator of non-economist study pre-program for graduate studies. She authored elective course in Hospitality Financial Management. Dina graduated in economics and management in 2007, and obtained her MBA in Finance and Banking in 2011.Prior to joining ZSEM in 2008, she worked in hospitality and event management industries. Dina actively participates in research projects and co-authored academic, industry specific research articles, continuously visiting scientific conferences and summits. She has extensive experience in e-learning and financial modeling in MS Excel. Area of research is corporate finance, performance based management, personal finance, emerging markets, financing higher education and hospitality finance.

E-marketing

E-marketing

Credits: 6 ECTS / 3 US

Course Description:

E-marketing course doesn’t require any previous knowledge from any specific field. During this course, students will learn main online marketing concepts and their practical meaning on web for implementation of online businesses.

At the end of the course students will gain a lot of practical knowledge throughout the development of their own marketing plan, also whilst planning websites, by using Google AdWords and Facebook marketing tools. During course students will create e-marketing campaign for their project idea. Marketing campaign will utilize e-marketing tools and technologies which will previously be explained and demonstrated in the class.

This course will also give students understanding of major e-marketing trends present at the market today and give them understanding of expected development in the future. Through number of cases, students will gain deeper understanding of main success and failure stories from the e-marketing arena, plus they will have an opportunity to engage in interesting discussions regarding modern e-marketing trends.

Students will learn to analyze modern concepts, practices, and modern web e-marketing applications and services used on web today.

Lecturers:

Hrvoje Jerkovic got his PhD in 2012, on Faculty of Electrical Engineering and Computing in Zagreb with the emphasis on usage of technology in e-learning. From august 2002, he have been working for Zagreb School for Economics and Management as assistant on ”Introduction to ICT”, ”Introduction to software projects”, “E-business” and “Web design”. He planned, implemented and maintained e-learning at ZSEM from its beginning. He has set up and administered over 50 different videoconference events and also gave number of lectures and presentations for different audience. Also he worked as system administrator and technical support at ZSEM. He has degree of E-learning manager from Croatian Academic Research Network where he worked and mentored number of e-leaning courses.

International Finance

International Finance

Credits: 6 ECTS / 3 US

Course Description:

The objective of this course is to develop understanding of international markets and instruments as well as basic principles of investment in the modern financial world. The students should familiarize with all techniques of international investment and be capable to realize the appropriate instruments, markets and timing of investment in order to make efficient allocation of assets. During the course students will develop abilities to analyze and think critically about different approaches to foreign exchange determination, analysis of investment in bonds, equities and commodities through application of different theories on particular case studies. Students should be able to understand what drives the value of euro, dollar and other major currencies as well as to distinguish whether to invest money in fixed income securities or stocks.

The importance of transaction, operating and translation exposures of multinational companies are discussed in order to explain the possibilities of hedging these exposures through application of modern financial instruments: foreign exchange forwards, futures, options and swaps.

Lecturer:

Jurica Vukas completed MSc in Banking and International Finance at Cass Business School in London. He also completed MSc in International Economics at Faculty of Economics in Zagreb. He received his PhD in Faculty of Economics, University of Split in 2012. He was awarded Chevening scholarship from British government as a distinctive expert in economics. As the best undergraduate student at the University of Rijeka he was awarded Rector’s Award. At the moment he works for Croatian National Bank on monetary and foreign exchange issues. He also lectures Money and Banking and International Finance at Zagreb School of Economics and Management. He completed numerous courses at International Monetary Fund, Bank of England and Deutsche Bundesbank. 

Investments

Investments

Credits: 6 ECTS / 3 US

The INVESTMENTS course consists of two parts:

The first part is delivered via lecturing through which students learn about investment process, differences among financial asset classes, capital markets particularities, and portfolio management theories. We will analyze the environment in which investors assume various levels of calculated risks while pursuing their expected returns. Apart from learning about different portfolio creation approaches and portfolio performance evaluation best practices, we will thoroughly cover concepts such as Capital Asset Pricing Model, Arbitrage Pricing theory, Modern Portfolio Theory, Portfolio Performance Attribution among others. Apart from understanding equity investments, students will also learn about bonds, managing bond portfolios, and derivatives. Finally, students will learn about the investment funds industry using many practical examples.

The second part consists of a portfolio management simulation exercise in which students are expected to professionally manage different asset classes based on principles learned in the lectures. The simulation uses real stock exchange prices from all the major stock exchanges in the world. You will be applying investment concepts using the simulation in a fun and an interesting manner.

The emphasis of the course will be on the “real world”. Focus of the course will remain on understanding how investment decisions are made in today’s world, on the most common types of assets which people choose to invest in and their respective benefits and disadvantages, on risk-return trade-off, on efficient market hypothesis and its implications, and on approaches to valuing the different assets. The primary objective of the course is to help senior students learn the fundamentals of modern investment theory via lectures, presentations, discussions, case studies and portfolio management simulation. Students with interest in pursuing Chartered Financial Accountant (CFA) certification later in their careers will find this course as a valuable stepping stone.

ABOUT THE LECTURER
Dr. Igor Gvozdanovic – serves as the CEO of Platinum Invest – a fund management company. Dr. Gvozdanovic is managing two equity funds (Platinum Blue Chip & Platinum Global Opportunity) and one cash fund (Platinum Cash). He also lectures at the ZSEM at both undergraduate and graduate levels. Dr. Gvozdanovic previously worked with Development Agency International (DAI) as a consultant on a USAID project of developing and increasing competitiveness of small and medium enterprises in the Croatian market. Prior to working as consultant with DAI, he managed Croatia office for Financial Services Volunteer Corps, which during his tenure provided a number of consulting projects to the financial industry. Dr. Gvozdanovic earned his MBA degree from the International University in Germany and as recipient of SAP Klaus Tschira scholarship gained further education in London in cooperation with Canadian University of Newfoundland. Dr. Gvozdanovic also worked as consultant for Roche Diagnostics, a pharmaceutical company headquartered in Basel, for whose logistic hub in Mannheim he assisted in developing and implementing the balanced scorecard model. Dr. Gvozdanovic earned the Doctorate of Finance degree at the SMC University in Switzerland defending the thesis titled „Portfolio Performance Evaluation. Analysis of alpha-producing capabilities of Croatian mutual funds”. Dr. Gvozdanovic also serves as a member of the Council of Investment Management Fund Companies adjunct to the Croatian Chamber of Economy.

Corporate Finance: M&A

Corporate Finance: M&A 

Credits: 6 ECTS / 3 US

Course Description:

Mergers and acquisitions (M&A) are among the most dynamic, but also most difficult and error-prone strategic activities a company can undertake. Every business manager will most likely be involved or at least affected by a merger or takeover at some point in their career.

Future corporate executives need to have a holistic view of mergers. Thus the aim of this course is to give students a fundamental and solid guidance in planning and executing M&A. The individual sessions are structured along the typical merger process and participants will explore the topics of corporate strategy, due diligence, company valuation, financing, negotiation and post-merger integration.

Over the length of the course, students will build a solid basis through a combination of theory and practice. The seminar will involve case studies, valuation exercises, group work and real-life negotiation simulations.

This course will be of special interest to participants planning careers in strategy consulting and investment banking, as well as those who plan to work in corporate development or finance functions within industrial firms. Students expecting to hold jobs in general management will find the seminar helpful as well.

Lecturers:

Dr. Mato Njavro is a lecturer at the Zagreb School of Economics and Management, Finance department, where he teaches corporate finance. He is also a research associate and visiting lecturer at the Asia Research Center at the University of St. Gallen, Switzerland. Mato’s interests include corporate finance, capital markets and hedge funds. He has extensively travelled to Asia, including China, India, Malaysia, Indonesia, Vietnam and Singapore where he worked on various projects. Prior to obtaining his PhD at the University of St. Gallen in 2012, Mato worked for Lehman Brothers and Nomura investment banking divisions in London. He also serves as an academic director of the international conference on capital markets: ‘’How to Invest in the Age of Turbulence?’’, held annually in Zagreb.

 

Entrepreneurship

Entrepreneurship

Credits: 6 ECTS / 3 US

Course Description:

Drive, Passion, Achievement. What motivates a person to start a new venture?
What is the difference between new business success and failure? How do you define an entrepreneur? Not everyone agrees on a conclusive answer to any of these questions but there are plenty of people seeking the answers. This is where we begin, on a quest. During this summer session you will explore the entrepreneurial environment in the context of Croatia and beyond. You will discover firsthand what makes an entrepreneur tick and develop skills and experience to either be one yourself or at least be a valuable, knowledgeable human resource to one in the near future.

Objectives

  • ·         To examine real world examples of entrepreneur success and failure
  • ·         To gain exposure to a wide variety of entrepreneurs and their visions
  • ·         To promote self-evaluation and get students to search for their inner entrepreneur
  • ·         To understand the process of creating and presenting a professional business plan
  • ·         To identify resources available for further research and development of Croatian enterprises

 

Lecturer:

Tina Lee Odinsky-Zec has rich international  experience spanning the US, Asia and Europe. She is specialist in new business development and project management. She received her BS degree in Hotel/Resort Management, Concentration in Communications and her MS in Service Management, Concentration in International Business from Rochester Institute of Technology (RIT) in Rochester, NY. Her early professional career highlights include working for sports marketing organizations such as the World University Games, Ice Hockey in Harlem, Major League Baseball International and events like the Ryder Cup and U.S Open Golf Championships.

She began her teaching career with RIT and in 1997 helped establish their first overseas undergraduate program, the American College of Management and Technology in Dubrovnik, Croatia. She now works on special projects and teaches for the Zagreb School of Economics and Management (ZSEM) in the areas of marketing and entrepreneurship. Due to her vision and voice, she was selected to give a TEDtalk at Croatia’s first TEDx event held at the Museum of Contemporary Art in Zagreb on April 17, 2010.  

Game Theory

Game Theory

Credits: 6 ECTS / 3 US

Course description:

The main goal of the course is to introduce the basic concepts of game theory needed for the applications in economics (market competition, investment competition, competition in the international trade, monetary issues).

General course goals

  • Students will gain fundamental knowledge in game theory.
  • Through lectures, exercises, readings and problem solving students learn two-person-zero-sum games, stationary games, repeated and dynamic games. All the topics are covered by business and economics examples.

Required literature

R. Gibbons, Game Theory for Applied Economists, Princeton University Press, 1992.

R.A. Barnett, M.R. Ziegler, K.E. Byleen, Calculus for Business, Economics, Life sciences and Social Sciences, Prentice Hall, eight edition·

Exercises, presentations and other material posted on the Blackboard.

Additional literature

Saul Stahl, A Gentle Introduction to Game Theory (Mathematical World, Vol. 13)

Lecturer:

Kristina Šorić completed her PhD at the Department of Theoretical and Applied Mathematics at the University of Padua, Italy, while she earned her Master’s degree at the Economic Faculty of the University of Zagreb. She completed her undergraduate education at the Mathematics Department, Faculty of Science of the University of Zagreb, as part of the Mathematical Computing and Statistics program-

From 1990 until 2012, she was a member of the Faculty of Economics at the University of Zagreb as part of the Mathematics Department with the teaching position of Associate Professor. In 2012 she joined the Zagreb School of Economics and Management as a Professor in the Management Department.

Her areas of scientific and research interest include operational research with an emphasis on special combinational optimization, heuristics and metaheuristics for mixed integer programming, special problems of scheduling in manufacturing, as well as methods of supply chain management.

She has lead two scientific projects that were financed by the Ministry of Science, Education, and Sport of the Republic of Croatia. From 2000 to 2004, she served as the president of the Croatian Society for Operational Research, while she is currently the head of the Engineering Section of the Croatian Mathematical Society.

She has published scientific works in many prestigious international journals in the area of operational research and optimization, and she has resided at many different institutions around the world as a guest lecturer (University of Udine, Italy; Departamento de Engenharia e Gestao, Instituto Superior Tecnico, Lisabon, Portugal; Information and Operations Management Department, Marshall School of Business, Los Angeles, United States). 

International Management

International Management

Credits: 6 ECTS / 3 US

Course Description:

International Management is a course designed to increase awareness of major challenges facing organizations and managers in today’s hypercompetitive global marketplace. By focusing on the international dimensions of management and organization, the course provides a framework for formulating successful strategies in an increasingly complex world economy. Through a multi-disciplinary approach drawing on social anthropology, psychology, management and organizational theory, the course deals with various issues related to complexity of culture, cultural orientation of different organizations and individuals and the mapping of world cultures through the cultural dimensions of Hofstede and others. The goal of the course is to develop students’ understanding of management and organizational behavior from an international and cross-cultural perspective. 
The course will enable students to improve cultural sensitivity, develop skills of cross-cultural communications, managing cultural differences in a multicultural environment, and the art of negotiation so that international businesses can be effectively managed and business failures related to cultural blunders can be minimized. Finally, through various contemporary studies students will be able to understand the cultural dynamics that has been taking place globally.

Lecturer:

Dr. Goran Oblakovic is a lecturer and a program director of the FLEX MBA graduate program at the Zagreb School of Economics and Management.  He completed his PhD  in management at the University of St. Gallen, Switzerland, defending the dissertation  „Risk Management at the Strategic and Operational Levels of Swiss Banks: Current Status and the Lessons Learned from the Subprime Crisis“. He completed his master’s studies in strategic finance (MSSF) and business administration (MBA) at the Indiana  University Southeast, USA, where he also completed bachelor’s degree in business administration (BS). In 2013 he joined the Management Department at the Zagreb School of Economics and Management. His areas of scientific and research interest include risk management, banking,  and entrepreneurship. He has extensive experience working in logistics and consulting, and has worked for corporations such as FedEx, Target, and also for the United Nations, Indiana University, and couple of startups. 

 

Behavioral Economics

Behavioral Economics

Credits: 6 ECTS / 3 US

Course description:

What if somebody told you that great part of economic theories, models and assumtions are questionable in terms of describing and/or predicting people’s behavior?

The primary goal of this course is an introduction to the insights gained from incorporating psychology into economic modeling. Behavioral economics is one of the fastest growing scientific fields and field of practice. This interdisciplinary field is a combination of concepts derived from microeconomics, social & cognitive psychology, behavioral decision research, consumer research, neuroeconomics, experimental economics etc. Its main focus is on the question “How do people in reality make decisions”. Some of the more specific questions include: How do real people execute decisions to quit smoking, commit to a relationship or save for retirement? How do they cope with risk and uncertainty? How do they weigh the present against the future? How do people perceive money and use it? Do people know what made us happy in the past and what will make us happy in the future? Do we know what made us happy in the past and what will make us happy in the future? How can brain imaging reveal in-depth comprehension of brain processes relevant to decision making? Why we fail on “Mondays” to start dieting or exercising? …

Besides theoretical insight in this discipline, students will be presented with practical knowledge on how to manage the choice architecture, generate successful business strategies and to improve their own decision-making. Knowledge of these issues can be a significant source of competitive advantage, because they are unknown to most managers and are not taught in most undergraduate and MBA programs.

Lecturer:

Vedrana Pribicević was born on November 29, 1984 in Zagreb, where she went to primary school and Zagreb’s mathematical gymnasium. In 2007, she graduated from the Economic Faculty of the University of Zagreb, where she majored in Macroeconomics. During her studies, she was a research associate to Dr. Ivo Bičanić at the Department for Macroeconomics and Economic Development, on Macroeconomics and Growth Theory Studies. She is currently doing postgraduate research at the same university, where she has conducted a Theory of Economic Inequality Workshop. She taught Endogenous Theory of Growth at the Warsaw School of Economics within the framework of ERASMUS faculty exchange.

She has been a faculty member of the Zagreb School of Economics and Management since 2007, first as a research associate, and since 2010, as a lecturer. She teaches Principles of Economics 1 & 2, Microeconomics, Macroeconomics, International Economics, Statistics 1 & 2, and Mathematics for Economic Analysis. Her fields of interest are economic growth and economic inequalities. 

Applied Creativity And Innovation*

Applied Creativity And Innovation*

Credits: 6 ECTS / 3 US

Course description:

*This course is recomended for final year(s) undergraduate students, master and MBA students

Those leaders and managers who use creativity and innovation to deal with challenges facing their organizations are the ones who not only survive but thrive in the 21st century landscape.  This course will help participants to identify creativity in themselves and others.  It will give them techniques to help harness the power of both abstract and concrete creative applications at work.  Through a series of hands on exercises, participants will learn more about developing a creative community at work that supports inspiration and innovative approaches to both existing and new challenges.  Lastly, participants will be able to apply their new insights by closely examing business cases as examples of creativity and innovation at work.

“If one is lucky, a solitary fantasy can totally transform one million realities.”

– Maya Angelou

Lecturer:

Tina Lee Odinsky-Zec has rich international  experience spanning the US, Asia and Europe. She is specialist in new business development and project management. She received her BS degree in Hotel/Resort Management, Concentration in Communications and her MS in Service Management, Concentration in International Business from Rochester Institute of Technology (RIT) in Rochester, NY. Her early professional career highlights include working for sports marketing organizations such as the World University Games, Ice Hockey in Harlem, Major League Baseball International and events like the Ryder Cup and U.S Open Golf Championships.

She began her teaching career with RIT and in 1997 helped establish their first overseas undergraduate program, the American College of Management and Technology in Dubrovnik, Croatia. She now works on special projects and teaches for the Zagreb School of Economics and Management (ZSEM) in the areas of marketing and entrepreneurship. Due to her vision and voice, she was selected to give a TEDtalk at Croatia’s first TEDx event held at the Museum of Contemporary Art in Zagreb on April 17, 2010.

 

CAPSTONE – Measuring & Maximizing Corporate Value*

CAPSTONE – Measuring & Maximizing Corporate Value*

Credits: 6 ECTS / 3 US

Course description:*

*This course is recomended for final year(s) undergraduate students, master and MBA students

The aim of the course is to develop understanding on how to systematically integrate and manage all functions of a company in order to compete successfully in the corporate world of stock-exchange listed companies in the twenty-first century. A major perspective of this course is to synthesize prior coursework in order to help the student develop an integrated concept of issues affecting contemporary business environments. To help expose students to the realities of dynamic organizational issues CAPSTONE (a computer simulation) and combination of lectures and case studies will be utilized. By utilizing Capstone, students will be able to test alternative actions of operating a business in a competitive environment without incurring costs or the risk of implementing them in a real setting. Most organizational strategic and tactical decisions will be made after consulting with the colleagues/Board Members. Each student will have the opportunity to simulate this form of organizational life when working within his or her Capstone Team. A great deal of reputable multinational companies (IBM, Coca-Cola, Microsoft, Google, etc.) continuously applies Capstone simulation to improve managerial skills of their employees.

You will be placed in a Team/Management Board and will manage and analyze your Capstone Company as well as competitors in the marketplace. Over the period of eight years (eight rounds), the students/you will make decisions about various aspects of their company. Your decisions will affect not only respective company sales and profits but also a vast number of quantitative and qualitative outcomes.

You will have insight into problems facing top managers (CEOs, Marketing Directors, CFOs, Sales Directors, and Production Directors/Planners). You are, just as the Management Directors, expected to set up a strategy, objectives and pursue the best business policy in order to maximize the value of the firm you manage. The objectives are achieved more systematically and successfully by considering and applying concepts previously developed in other courses as well as in this course. To evaluate the firm’s/Team’s performance, several criteria will be examined. Each Team’s performance will be evaluated on the basis of both financial and non-financial key performance indicators that signal whether the shareholder value has been created or destroyed. 

Lecturer:

Dr. Igor Gvozdanovic serves as the CEO of Platinum Invest (www.platinuminvest.hr) – a fund management company that manages three mutual funds that he assisted in establishing in 2007. For the last seven years, Dr. Gvozdanovic has also been lecturing finance courses at the ZSEM (www.zsem.hr) at both undergraduate and graduate levels. He previously worked on USAID projects geared towards developing and increasing competitiveness of SMEs in the SEE market. Prior to working as consultant with USAID, he managed Croatia office for Financial Services Volunteer Corps (www.fsvc.org), which during his tenure provided a number of consulting projects to the regulators of the financial industry. Dr. Gvozdanovic also worked as consultant for Roche Diagnostics, a pharmaceutical company headquartered in Basel, for whose logistic hub in Mannheim he assisted in developing and implementing the balanced scorecard model. Dr. Gvozdanovic earned his MBA from the International University in Germany and his Doctorate of Finance title from the SMC University in Switzerland. Dr. Gvozdanovic often participates at finance/investment conferences and round tables while his research papers are published by peer reviewed journals and his articles and opinions printed in the regional and Croatian reputable business newspapers.. 

 

Marketing Research with SPSS*

Marketing Research with SPSS*

Credits: 6 ECTS / 3 US

Course description:

*This course is recomended for final year(s) undergraduate students, master and MBA students

This part of the Marketing Research course will apply a hands-on approach, providing a step-by-step treatment of the major choices facing marketing researchers and managers when using SPSS in practice. The lab will not only be useful for future marketing researchers who will be faced with using SPSS and other similar statistical software packages in their daily practice. Even more importantly, the knowledge and skills gained will be useful for all those future marketing managers commissioning and using results of marketing research reports to make marketing-related decisions. Lack of knowledge about how proper statistical procedures should be used and interpreted among marketing managers often results in statistics being left out or only superficially covered in marketing research reports, so as not to scare off the reader. This, of course, invariably, means that the marketing manager is no longer capable of judging for him/herself whether the correct procedures have been used or implemented properly and whether the results, indeed, show what the report claims they do. This lab will enable future marketing practitioners, as well as researchers (be it in practice (e.g. those employed in marketing research agencies), or in the academia (e.g. those continuing their education through PhD programs)) to conduct, understand, and, most importantly, correctly interpret appropriate statistical procedures used in marketing research.

The lab lessons will build upon the theoretical and practical knowledge learned in the Marketing Research course. Specifically, students’ knowledge of research design, survey construction, and measurement level (i.e. variable types: nominal, ordinal, interval) will be crucial for understanding and making optimal use of the techniques discussed in the lab.

By the end of the lab, students who have no previous experience using SPSS will be able to analyse survey data using SPSS and interpret their findings. While statistics will not be taught from scratch, the main statistical tools used for survey data analysis will be reviewed and discussed. Students will be conducting analysis using SPSS on computers. Using real data sets from marketing research studies, students will learn how to:

·  prepare a data set in SPSS,

·  identify which types of analyses are appropriate for different types of data,

·  analyse the reliability of multi-item scales (Cronbach’s alpha),

·  produce basic frequency distributions and descriptive statistics,

·  produce cross-tabulations,

·  test whether two proportions are different (z-test),

·  test whether two means are different (t-test),

·  test if three or more means are different (ANOVA),

·  understand the cause-and-effect relationship between one dependent variable and several independent variables (linear regression),

·  conduct cluster analysis,

·  read and interpret SPSS output,

·  build SEM models (optional – if time permits)”

Lecturer:

Dr. Ivana Bušljeta Banks earned her Doctoral degree at the Marketing Department, Faculty of Applied Economics of the University of Antwerp. Under the mentorship of Dr. Patrick De Pelsmacker, she defended her dissertation entitled Yet another P: Persuasion as the Key Element of Marketing Communication; A Cross-Cultural Study of the Effectiveness of Rhetorical Elements of Persuasion in Advertising. Dr. Bušljeta Bankls earned her Master’s degree in linguistics at Arizona State University in 2001. During her graduate studies, she also worked as a Research Associate and Assistant at the same university.  After earning her Master’s degree, she taught Business Writing at the University of Miami, Florida. After returning to Croatia, she joined the Zagreb School of Economics and Management, where she is today a Senior Lecturer of the Business Communications in English courses, and the head of ZSEM’s Foreign Languages Department. Along with her teaching work, she also engages in research and regularly participates at international conferences in the area of marketing, such as EMAC (European Marketing Academy Conference), ICORIA (International Conference on Research in Advertising), and AMA (American Marketing Association) Winter Educator’s Conference.

Croatian Studies

Croatian Studies

Credits: 3 ECTS / 1.5 US

Course Description:

The course will acquaint students with the general details of Croatian history, culture, geography, significant thinkers, as well as with issues pertaining to Croatia’s modern development. First, students will be given an overview of the physical aspects of Croatia (basic details of the country’s geography, natural ambient, vital statistics, etc.). This will be followed by lectures outlining key stages in Croatian history (Croatia before the Croats, the origins of the Croat people, language and state, mediaeval developments, the Ottoman expansion, the Habsburg period, the Yugoslav period, Independence). Accompanying historical overview, a cultural development will also be outlined. The overall approach in the course will be (socio) historical, sociological, anthropological, and philosophical, and (importantly) an attempt will be made to explain why such an approach may be particularly useful for students of economics and business administration. Issues such as identity and globalization, the meaning of “small nations”, cultural influence and development as well as influence of “great” ideas will also be addressed. The course will include field trips to historically and culturally significant locations in Zagreb and other parts of Croatia as well.

Lecturer:

Dr. Borna Jalsenjak acquired his PhDat Centre for Croatian Studies, University of Zagreb. The dissertation topic is Philosophical Anthropology & Motivational Studies in Management Science. Hegraduated and received a master degree in philosophy and religious science at the Faculty of Philosophy of the Society of Jesus, University of Zagreb (FPSJ). At ZSEM he teaches Introduction to Philosophy and Business Ethics and CSR courses, as well as History of Philosophy courses at the FPSJ. His major interests are philosophy of culture, cultural development, religion and thinkers throughout history, ethics and related fields. He publishes in domestic and international journals and is one of the editors of Filozofija.org (www.filozofija.org), a portal for the advancement of philosophy.

Investments

The course consists of two parts:

The first part is delivered via lecturing through which students learn about investment process, differences among financial asset classes, capital markets particularities, and portfolio management theories. We will analyze the environment in which investors assume various levels of calculated risks while pursuing their expected returns. Apart from learning about different portfolio creation approaches and portfolio performance evaluation best practices, we will thoroughly cover concepts such as Capital Asset Pricing Model, Arbitrage Pricing theory, Modern Portfolio Theory, Portfolio Performance Attribution among others. Apart from understanding equity investments, students will also learn about bonds, managing bond portfolios, and derivatives. Finally, students will learn about the investment funds industry using many practical examples. The second part consists of a portfolio management simulation exercise in which students are expected to professionally manage different asset classes based on principles learned in the lectures. The emphasis of the course will be on the “real world”. Focus of the course will remain on understanding how investment decisions are made in today’s world, on the most common types of assets which people choose to invest in and their respective benefits and disadvantages, on risk-return trade-off, on efficient market hypothesis and its implications, and on approaches to valuing the different assets. The primary objective of the course is to help senior students learn the fundamentals of modern investment theory via lectures, presentations, discussions, case studies and portfolio management simulation. Students with interest in pursuing Chartered Financial Accountant (CFA) certification later in their careers will find this course as a valuable stepping stone.

ABOUT THE LECTURER
Dr. Igor Gvozdanovic – serves as the CEO of Platinum Invest – a fund management company. Dr. Gvozdanovic is managing two equity funds (Platinum Blue Chip & Platinum Global Opportunity) and one cash fund (Platinum Cash). He also lectures at the ZSEM at both undergraduate and graduate levels. Dr. Gvozdanovic previously worked with Development Agency International (DAI) as a consultant on a USAID project of developing and increasing competitiveness of small and medium enterprises in the Croatian market. Prior to working as consultant with DAI, he managed Croatia office for Financial Services Volunteer Corps, which during his tenure provided a number of consulting projects to the financial industry. Dr. Gvozdanovic earned his MBA degree from the International University in Germany and as recipient of SAP Klaus Tschira scholarship gained further education in London in cooperation with Canadian University of Newfoundland. Dr. Gvozdanovic also worked as consultant for Roche Diagnostics, a pharmaceutical company headquartered in Basel, for whose logistic hub in Mannheim he assisted in developing and implementing the balanced scorecard model. Dr. Gvozdanovic earned the Doctorate of Finance degree at the SMC University in Switzerland defending the thesis titled „Portfolio Performance Evaluation. Analysis of alpha-producing capabilities of Croatian mutual funds”. Dr. Gvozdanovic also serves as a member of the Council of Investment Management Fund Companies adjunct to the Croatian Chamber of Economy.

Building team to lead change

Course description:

This course will be conducted in a seminar style which means that most of the work for the course is done in the class. There will be a few outside of class assignments. Since we are trying to learn how to build teams to lead change, we will be building teams in class as part of our learning. As such, being in class and participating with your teammates is critical to the success of your learning. Much of what we will do in class will be experiential. So if you are present for the team experiences, your learning is significantly reduced. All exams will be based on some kind of group activity. This mirrors more and more of on the job experiences where people are evaluated as to how they work in teams and their team’s success.

The professor:

Randy Richards, Ph.D. is a second career academic, spent almost 20 years in management in both the public and the private sector before becoming a full time professor.

He has recently retired as a full-time professor at St. Ambrose University. He is also a contributing faculty member at the Zagreb School of Economics and Management in Zagreb, Croatia and a Visiting Professor at Kaiserslauter Technical University in Kaiserslautern, Germany. He also has been a Visiting Associate Professor at Vilnius University’s International Business School in Vilnius, Lithuania; a Visiting Associate Professor at Faculty of Economics of Vilnius University in Vilnius, Lithuania; a Visiting Professor at the Berlin Potsdam School of Business in Berlin and Hamburg Germany. Randy has also taught in China and Serbia.

He is an experienced facilitator and highly skilled workshop designer for adult learners for the last thirty years. He maintains an active corporate training, coaching and consulting practice.  He specializes in working with organizations to develop stronger and more cohesive executive teams and teaching conflict management skills. His workshops are highly regarded and known for their practical application, blunt honesty and humor.

He has published several peer-reviewed publications in general area of organizational behavior. He is the writer and producer of the video documentary, The Heartland Highway Project, released in spring of 2012. He is the author of several plays and has published novel, The Unseen Hand of Peter Gyges. His newest book, Conflict and Collaboration: The Search for the Integrative Space, will be out soon.

Competitive intelligence: milestones for international industrial and commercial competitiveness
This course will provide students with comprehensive tools to understand Value Chain Analysis and Strategy Development. Course will feature sets of activities carried out by an Organization to create value for its customers and industrial Partners. Students will be exposed to the most advanced analytical Tool Kits used in Digital Economy and new Automation Platforms. Emphasis will be on developing skills in innovative and strategic thinking.
 
Professor Gilles Cloutier is a seasoned corporate executive whose career extends from entrepreneurship to international investment banking and project fi nancing. He has worked on public and private project management initiatives with major international fi nancial institutions in over 60 countries such as The World Bank Group, European Bank for Reconstruction and Development and the African Development Bank. Mr. Cloutier is a professor and mentor on international business strategy, innovation management and project fi nance in various universities worldwide. He currently sits on corporate boards and NGOs, and chairs the European Financial Corporation and Stratt Executive University. His training includes graduate studies in international economic law (Oxford University, MA) and international business strategy (Massachusett s Institute of Technology, PhD). His philanthropic activities focus on technological and artistic creativity.
Negotiation & Persuasion

This course will focus on strategy and psychology of effective negotiations. It is based on the principles of Harvard Negotiation Program, and aims to help students become better at negotiation and conflict resolution.

We will train a unique mix of persuasive and interpersonal skills, including:

  • Understanding strategies and tactics for effective negotiation.
  • Using communication and persuasion techniques to achieve the desired outcome.
  • Identifying stakeholder’s power, position and interests, and group dynamics.
  • Improving analytical ability to understand and direct the behavior of individuals in conflict situations.

With each lecture, students will do in-class negotiation exercises with their classmates. After each negotiation round, the class will discuss what happened and why it happened, and draw conclusions about the effectiveness of employed negotiation tools.This way you will learn through personal experience, and understand your own natural tendencies in negotiation. We will together develop your skills further, by connecting in-class negotiating experience with the lessons heard in the week’s lectures.

Ema Vidak Gojkovic, LL.M. (Harvard) is an international arbitration counsel at Omnia Strategy LLP, London, headed by Cherie Blair QC. Ms. Vidak holds degrees from Harvard Law School and Zagreb Faculty of Law, with highest distinction and multiple Dean’s and University Chancellor’s Awards of Excellence. Prior to joining Omnia, Ms. Vidak worked in  the international arbitration practice of a leading international law firm, and at the United Nations Office of the Assistant Secretary-General for Human Rights in New York, focusing on state responsibility and corporate social responsibility. She has conducted complex and high stakes commercial and investment arbitrations and settlement negotiations.Ms. Vidak is a delegate at the UNCITRAL Working Group II (Arbitration and Conciliation) and the Executive Board of ArbitralWomen’s YAWP. In addition to her counsel work, Ms. Vidak teaches negotiation and settlement at Vienna Faculty of Law, and at Zagreb School of Business and Management.

Digital & Social Media Marketing

The Internet and digital media have transformed marketing since the first website went live in 1991. More than 25 years later, over one billion people around the globe regularly use the web to find products, entertainment, and even soul mates. Consumer behavior and the way companies market to both consumers and businesses have changed dramatically. To succeed in the future, organizations need marketers, strategists, and agencies with up-to-date knowledge of how to apply digital media such as the web, e-mail, and mobile phones. Digital marketing is an exciting area to be involved in, since it poses many new opportunities and challenges.
Digital & Social Media Marketing provides a project‐based and practical approach to succeeding in this industry, through a rigorous approach to understanding digital marketing and social media. Throughout the course we will survey, critique, and evaluate the key issues in digital marketing and social media analytics. In this course, we will cover the what, why, and how of major current approaches, including digital consumer behaviour, communication, and customer care, through topics such as: website traffic analytics, search engine optimization, search and display advertising, content marketing, eWOM, and social media marketing and analytics. Digital marketers approach their jobs with a curiosity about how new technologies will change business, with an insistence that strategy drive tactics, and with a measurement mindset. The course is designed to get you to think like a digital marketing professional, and to give you experience with industry‐relevant hands‐on assignments and exercises.

IMPORTANT APPLICATION INFORMATION

TUITION FEE

 

 

Tuition Fees for 2017 program

Payment Deadline

Regular fee (not  including students from ZSEM’s partner universities)

1.400 Euro

June 1, 2017

Early-bird fee   (not  including students from ZSEM’s partner universities)

999.00 Euro

April 30, 2017

Fee for groups

Please contact the program coordinator

June 1, 2017

One additional course from the course list can be taken but students need to be aware that the program will become very intense and time-consuming. In case they do decide to take additional course they can earn up to 15 ECTS credits. *

 

Tuition Fees for 2017 program

Payment Deadline

Regular fee for 1 additional course

550.00 Euro

June 1, 2017

Early-bird fee for 1 additional course

450.00 Euro

April 31, 2017

The tuition fee includes:

1 course from the summer COURSE LIST (6 ECTS/3 US credits)

1 Course Croatian studies (3 ECTS/1.5 US credits) with visits to cultural and business institution

Weekend excursion to the Plitvice Lakes National Park & the coastal city of Zadar

Full-day excursion to Zagreb’s vicinities

Blackboard e-learning access

All study materials

TOTAL COURSE CREDITS: 9 ECTS / 4.5 US

The following are not included in the tuition fee:

Accommodation/lodging

Administrative fees for:

– visa processing

– health insurance

Payment Methods

 For bank payments from abroad, please use: 

Account name: Zagreb School of Economics and Management, Jordanovac 110, Zagreb 10000, CROATIA

Payment purpose: SUMMER SCHOOL 2017 TUITION FEE-student’s_name

Privredna Banka Zagreb, Zagreb, Croatia, acc.no: 2500-021438;

SWIFT: PBZGHR2X

IBAN: HR 15 2340 0091 1100 7368 2

For online payments, please use the link below. Important note: online payments are ONLY accepted in kuna (HRK/KN) currency. Please use the official exchange rate on the day you make the payment. [Order / reservation number: summer school 2017 tuition fee]

http://wpos.wspay.biz/ZSEM.aspx

Upon the payment, please be sure to e-mail the payment confirmation to.

Accommodation is not included in tuition fee. Accommodation is available at a student dormitory, youth hostels, hotels or private apartments. For prices please see accommodation.

For bank  payments in Kunas (HRK) please use account at Privredna Banka Zagreb, acc no: 2340009-1110073682 

ACCOMMODATION

Accommodation is NOT INCLUDED in the fee. Here is a list of resources that you can use to help you find accommodation:

Public Off-campus Dormitory

We currently assisting our summer school students with reserving public off-campus student dormitory accommodation. Public off-campus student dormitories are NOT managed by the Zagreb School of Economics and Management but by the public service called Student Center. Dormitory accommodation is possible only for students coming on a 3-Week summer program (June/July).

 ZSEM summer school students can reserve their accommodation via ZSEM and they should state it in their online application form.

Students will be accomodate in dormitory „Stjepan Radic”, Jarunska 2, 10000 Zagreb.

Rooms in the student dormitory “Stjepan Radic ” have 2 beds, and two rooms share one bathroom as well as a small kitchenette. There is enough storage space for the residents. Rooms do not have air-conditioning system. WIFI Internet is not available in the dorm (you can access is only if you use EDUROAM network on your home university). Each floor is equipped with vending machines. There are bigger and smaller grocery shops to be found around the dormitory, restaurants and banks, as well as other necessary infrastructure. Dormitory “Stjepan Radic ” is 20 minutes away by public transportation from the city center on the north and 10 minutes away to the lake Jarun on the south, which is, during spring and summer, very popular area for recreation during the day and clubbing during the night. It will take you approximately 40-45 minutes to get to the ZSEM.

Room at student dormitory for entire stay of Summer School program is approximately 270 EUR. You are confirming your stay at the dormitory by paying the invoice for accommodation sent to you by ZSEM summer coordinators no later than June 1st.

You can check in the student dormitory from June 24th. Check out is by July 16th.

If you need more information, please contact our coordinators.

Private Accommodation

 If you do not wish to stay in the student dormitory, you can alternatively look for private accommodation on your own.

School will be happy to assist you in the process of finding a flat by providing helpful links to various rental agencies that offer short term apartment rental. Additionally, we created a Facebook page whose discussion section can be used to share experiences and/or flat share arrangements with your fellow ZSEM students and our summer school students from previous years. Prices of private accommodation in Zagreb vary depending of the city area, size and amenities that apartments include.

PLEASE NOTE: If you should choose this option School holds no responsibility in finding and/or arranging private accommodation. This is solely up to you.

ZSEM cooperates with HomeinZagreb Agency. You are welcomed to send your inquiry through them or any other accommodation provider: 

www.homeinzagreb.com. 

Other recommendations

Hostels

http://www.chillout-hostel-zagreb.com/

http://www.swanky-hostel.com/mint/

Hotels

http://hotel-dubrovnik.hr/en/

http://www.hotelastoria.hr/en/

http://www.hotel-sheratonzagreb.com

 

 

VISA & HEALTH INSURANCE

Visa

If students require a visa to enter Croatia, they are required to pay the total tuition fee in order to acquire

necessary documentation. In case their visa is denied for any reason ZSEM will return the payment after charging 10% of administrative costs. Postage costs are also incurred by applicants.

Health Insurance

All international students are required to have health & travel insurance from their home country prior to their arrival in Croatia. This type of insurance has to be valid in case any health services will need to be used while staying in Croatia. For students coming from the EU countries their EU health insurance card is valid under the stated terms&conditions.

Any questions and support that students may need prior to arriving and during their stay can be directed to the program coordinator, Marija Durakovich, mdurakov@zsem.hr.

 

FAQ

Students

Who can apply?

Everyone who is interested and is currently and enrolled student; there are no formal conditions (besides motivation). The Summer School is targeted towards undergraduate and graduate students. The Summer School courses are conceived for those who need to deepen and widen their knowledge. The majority of the participants in the past were undergraduate students and young graduates (from academia and research institutions both public and private).

Can master level students attend?

Of course they can, in fact there are several courses offered for master level students. Although some courses have been conceived to answer the needs of undergraduate students, graduate students motivated to follow the courses can apply as well. Please feel free to contact our coordinators for any advice regarding the courses.

I am 18 years old and just finishing high school. Am I eligible to participate in ZSEM Summer School?

We do not usually offer summer program for high-school graduates, but for more information on the other programs that ZSEM offers please contact our coordinators directly.

Do I need a visa to come study at ZSEM’s Summer School?

For details whether or not you’re required to obtain visa to enter Croatia, please refer to the web page of Ministry of Foreign Affairs: http://www.mvp.hr. All costs incurred upon application and issuance of visa is student responsibility.

I want to do an internship in Zagreb. Can I apply for it?

No, ZSEM Summer School is purely an academic program, and it does not offer internships. If your intention is to do an internship during your summer in Zagreb, you will need to contact ZSEM’s International Office and Mr. Aguayo at jaguayo@zsem.hr or visit the website at http://international-office.zsem.hr. Please keep in mind that due to legal issues, Croatian companies can not offer any financial support for internships.

 

Courses

What courses are offered during the Summer School Program?

From our homepage click on Courses or click here! (http://summerschool.zsem.hr/index). ZSEM holds a right not to offer courses for if there are less than 15 applicants when the application deadline finishes.

Does ZSEM Summer School offer language courses? 

Although all of our courses are taught in English, they are not language courses. We are, however, offering a course that will cover Croatian culture (Croatian Studies), that all participants get as an additional course. 

How many courses may I take during 3-Week program?

Students are advised to take one course from the list, because apart from that course students have Croatian studies course which includes field trips and company visits. An additional course from the course list can be taken, but students need to be aware that the amount of work necessary to complete all the courses will be significantly higher.  Each individual course is 3 hours, 5 days per week, while Croatian studies is 3 hours once a week but includes field activities such as visits to companies, museums, and similar institutions.  

How many courses may I take during 9-Day program?

Our short 9-Day program offers only one course: Summer Negotiation and Conflict Resolution

Can I earn ECTS credits from the Summer School?

Yes, every course in 3-Week program is worth 6 ECTS credits, while Croatian studies bring 3 ECTS credits. However, we always advise to check at your home institution to find out whether they will confirm credits earned at the Summer School. (Upon completion of the program, we deliver a Certificate, i.e. we certify your presence and the grade obtained through exams and/or projects). We can also provide grade transcripts and similar official documentation if needed on your home institution. 9-Day program is credited for 4 ECTS.

Do grades and credits count toward graduation?

For ZSEM students, credit hours and grades count the same as in fall or spring terms. For visiting students, transfer of grades or credit is determined by your home institution.

How long is each session?

Summer courses are compressed into three-week sessions. Classes meet Monday through Friday for 3-hour periods unless otherwise specified.

How much studying will I have to do?

The ZSEM Summer School is intended for mature and highly-motivated students who are prepared to do academic work. Students may expect to do 1-3 hours of study most days, not including the classes.

Will I receive a certificate at the end of the ZSEM Summer School session?

Yes, after the session has ended we will award each student who has successfully completed their course a course diploma with the grade percentage and grade written on it. Upon students’ request, we can also provide a grade transcript.

How many students are there in each course, and where are they from?

The course sizes vary, but there are normally between 15 and 25 students per course. We usually have students from all over Europe, US and Mexico as well as Asia and Australia.

Application

Can I apply via e-mail?

No. Please apply using the online application form available at http://summerschool.zsem.hr

When is the application deadline?

The application deadline is June 1 for 3-Week program and July 1st for 9-Day program. However, the earlier you apply the better, as students are accepted on a first come, first served basis. If you would like ZSEM Summer School to arrange your accommodation in the off-campus student dormitory, you should apply no later than the end of April.

What happens if I send the form more than once?

We will only take into account the last form you have sent.

I have a problem with the online application. What do I do? 

Technical problems, like our server not working (problems, maintenance periods), disturbances on the Internet or in your local network, happen. Waiting some time usually makes the problem go away. If you experience other internet related problems (web browsing, e-mail) the problem might be local or even specific to the computer. If nothing helps, drop us a note.

Fees and Payment

How much does it cost?

The price for Summer School  can be found under tuition fees.

Does the Summer School offer any grants or subsidies?

No, the Summer School is financed exclusively by participant’s fee and has no resources of its own. 

My university has an exchange agreement with ZSEM. Do I still have to pay the Summer School course fee?

For this matter, please contact the International Relations office at your home university, or ZSEM Summer Coordinators directly.

How can I pay?

Here are the bank account numbers you can use to make the payment.

If I should have to cancel my participation, will the fees I have already paid be refunded?

If you have paid the fee prior to the June 1 deadline, ZSEM Summer School will refund your money after deducting 10 % charge and banking fees.

What other expenses will I have besides tuition?

Additional costs include, but are not limited to: accommodation, transportation, and food. The accommodation costs vary from 270 EUR to 350-400 EUR (per person, including overheads). Students wishing to be in private apartments need to apply by the latest by May 1. Food and other costs can vary depending on lifestyle; meals in student cafeterias cost approximately 4-5 EUR.

How can I handle money?

The best way to handle money is to take both a credit card and a bank debit card with ATM capabilities. There are numerous ATM machines in Zagreb from which you can withdraw cash. All cards should be checked before leaving home.

Accommodation

Where can I stay?

Accommodation is available at youth hostels, hotels or private apartments. No accommodation facilities are available on the campus. In case you need advice or assistance with accommodation, please let us know- we will be happy to help.

Regulations

What are the rules and regulations governing my participation?

Students are expected to conduct themselves at all times in such a manner as to represent their home country and to facilitate the success of the Summer School. Rules include but are not limited to the following: Students must be in class on time. The possession or use of alcohol and other drugs is strictly forbidden and will result in immediate dismissal from the Summer School. Smoking is forbidden on School grounds. Students must dress appropriately for classes and excursions. Independent travel outside of ZSEM must be approved by the Summer School Coordinators in advance.

Where can I find out more about Croatia and the Zagreb School of Economics and Management?

On the official ZSEM site www.zsem.hr as well as on this web page you can find useful information about Zagreb, Croatia, as well as School regulations.

Communication

Will I have daily computer access while attending the Summer School?

Yes, the computer labs at ZSEM are open and accessible Mon-Fri from 9 am till 9pm.

Should I bring my own computer with me or can I use the computers at ZSEM?

ZSEM has computer facilities, and you will have access to the computer labs. If you do bring your own laptop, ZSEM offers free WLAN Internet access. 

How can I keep in contact with my family?

The students have daily access to computer labs. All the computers have Skype installed so you can stay in touch with your loved ones.  The students have daily access to computer labs. All the computers have Skype installed so you can stay in touch with your loved ones. Please note that you will need your own Skype account and enough Skype Credit to contact mobiles or home numbers

Transportation

Will someone come and meet me at the airport? 

Upon your arrival in Zagreb Airport, you will be requested to take an airport bus to the Central Bus Station (Autobusni Kolodvor). We will email all our students instructions on how to get from the airport to the city center. The Summer School Coordinators and their designees will make sure that all the students know how to find the accommodation, what to do on the first day, etc.

How can I manage transportation?

The best way to manage transportation in Zagreb is to buy a prepaid card for all means of public transportation (trams and buses). That is the easiest and cheapest way. Prepaid tickets can be purchased on various places around the city. Summer school coordinators will be happy to assist you with that information.

Insurance

Do I have to have travel insurance?

Yes. All applicants will need to send a copy of their travel insurance via e-mail or fax prior to their arrival to Croatia.

Does ZSEM Summer School have insurance for its students?

No. We strongly recommend that all students obtain travel insurance prior to leaving their home country, especially students coming from non-EU states. 

What if I become ill or have an accident?

There are very good medical facilities, including an out-patient clinic and an internationally recognized hospital, situated very near to the School. All medical costs must be paid for at the time of service. Insurance claims must be filed by the patient with the health insurer in their home country.

 

ABOUT CROATIA

Read more about Zagreb and Croatia and other important information here.

Inquiry about Summer School

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