Marketing expert Philip Kotler at ZSEM

Professor Philip Kotler, one of the greatest living writers and authorities of marketing, the author of leading textbooks from which generations of marketing proffesionals have gained their marketing knowledge, visited Zagreb School of Economics and Management for the second time.  ZSEM is the only business school in the region that prof. Kotler visited. During his visit, students, who learn from his textbooks, have had the opportunity to meet and listen to his lecture. The lecture was attended by students of undergraduate program of economics and management, international exchange students, MBA students, lecturers of ZSEM, employees and friends of the school.