The Marketing and Communications Department at the Zagreb School of Economics and Management, in its undergraduate and graduate programs, has a number of compulsory and elective courses covering all major disciplines in this field of study. In addition to numerous theoretical examples, students are encouraged, through interaction and group work, to develop and acquire the skills required for better managing and coping in a business environment.
Head of Department:
Maja Martinović, PhD
|Martina Čaić, MBA
||Ana Kuštrak, MA,MBA||Ana Babić, MBA|
The aim of the Department is to introduce students to the concepts, functions and factors related to marketing, and to make decisions and solve problems as part of the marketing strategy. Students will acquire the managerial skills and the know-how to apply theory to solve real problems in the business world and to create a business plan for a concrete problem (company) from the business world; they will acquire presentation and communication skills (written and spoken) by preparing written business plans and presenting them orally; students will acquire the skills necessary to adapt business operations in the global environment by identifying key components of the business environment for companies for which they are doing the business plan and will provide suggestions for adapting to the changing environment; students will have the capacity for critical and analytical thinking because they will, while preparing business plans, see the problems and offer options to address them, to identify possible risks that the solution may bring ; students will be team players because, while interacting with colleagues at seminars (when working on case studies), as well as when working on business plans, they will develop and demonstrate teamwork skills.