Communication is a vital part of both business and company management. Communicative competence in business has become a decisive factor in determining the line between success and failure. Business communication is both a science and an art. The aim of this course is to aid in the development and achievement of business communication skills as future managers and successful business people.

The adoption of general, theoretical knowledge and principles that make up communications will enable the application of business communications in specific environments (economic activity, social system, etc.), and the theory of business communications will be practically applied through technology and communication skills. In the new atmosphere of domination, particularly the public media, understanding the process and potential of communication is critical to the success of any business.

This course provides students with theoretical foundations of rhetorics and prepares them for effective public speaking. At the tutorials, students will prepare and practice speeches by developing and perfecting their voice and the necessary oratory skills required in public speaking situations that encompass the business world.

Social psychology course is a basic course for understanding organizational psychology, human resource management and consumer behavior that the students will have the opportunity to listen in senior years. Course includes basic knowledge of humans and human behavior in a social context. It is organized as a combination of lectures and exercises, and topics that are taught in class will be demonstrated through simulation exercises in the form of well-known experiments, workshops, quizzes, videos, etc.

The course will familiarize students with basic microeconomics, one of the core economics subjects. Microeconomics will focus on behaviour of economic agents, such as producers and consumers, their respective (inter)relations and different market structures. The course starts with an introduction to markets and role of prices and continues with the following topics: detailed analysis of supply and demand and their respective determinants; behaviour of consumers and the way they maximize their utility; theory of production and costs; how firms maximize their profitability; perfectly competitive and imperfectly competitive (monopoly, oligopoly, monopolistic competition) market structures; strategic interaction of firms on imperfectly competitive markets; the role of information on imperfectly competitive markets; analysis of market imperfections and market failures; the role of government in market economies.

This course introduces students to basic statistical concepts and techniques needed for various applications in economics. Students, through lectures, exercises, readings and autonomous problem solving, will be able to estimate population parameters using confidence intervals and to perform hypothesis testing. Furthermore, they will acquire basic knowledge of application of regression analysis (simple and multiple) and Analysis of Variance (ANOVA) using Excel. All the topics are covered by business and economics examples.

The course offers basic theoretical knowledge on economics and business administration, which will be applicable in practical business situations after completion of the studies. Students will also acquire basic knowledge in the field of accounting through studying fundamental accounting instruments and financial reports of a company.

Macroeconomics course covers basic macroeconomic theory, and covers the foillowing key concepts: Macroeconomic variables and relations between them; Goods and services marked, financial market, labor market; Aggregate supply and demand; The open economy – international trade, exchange rates, balance of payments, interest rate parity; and the influence of expectations on macroeconomic aggregates. These theoretical concepts will be applied through case studies pertaining everyday economic life in the country and abroad and engage in discussions on recent local and global macroeconomic developments.

During the course our students will discuss topics of public goods; economic function of the government; economic reasons which justify and explain state intervention in the economic sector; and main effects of fiscal policy. This will help them to understand and address main features of public finance. Students will also become familiar with process of state budget creation, distinction between government revenues and expenditures and they will gain understanding about procedures for financing of government budget and public debt. Procedures of planning and supervision of government budget will be highlighted. All the topics covered during Public Finance course will be discussed in the light of actual problematic in Croatia and European Union. Main goal of this course is to provide students with scientific argumentation and knowledge which will help them understand that public finance and fiscal policy have their origins in economic theory. In addition it will be proved that effects of fiscal policy are result of market and economic laws and cannot be changed by political processes.

Conducting research is fundamental to serious study and development of any profession, including Economics, Management, as well as any type of Business Communication. Such research is introduced to and accepted by the professional community it applies to through the use of research papers and reports. The writing of research papers is governed by standardized rules and guidelines specific to the fields of research. In this course you will learn and practice research paper writing and presentation skills which include: Defining a constructive thesis/research question; Evaluating and integrating sources; Preparing a formal business report; Using documentation style guides (APA); Preparing PowerPoint presentations to present research findings; Presenting in front of an audience.

The goal of this course is to introduce the students with basic notions and principles of corporate law and governance and both economic and legal relationships that corporations establish on the market. This course is the key to understanding entrepreneurship, market relations and modern economy. Therefore, the knowledge provided through this course is completely applicable to practice.

The course integrates two legal disciplines: corporate law and commercial contracts law. In the segment of corporate law, students learn procedures of founding, organizing and managing corporations and other commercial entities. In the segment of commercial contracts law, students learn basic legal and economic relationships established by entrepreneurs on the market. The course interdisciplinary integrates both economic and legal notions.

Students are required to complete an internship. For more information, please visit career.zsem.hr

Students must take an elective course. To see a complete list of elective courses offered by the Zagreb School of Economics and Management, please click here.

This course enables the students to acquire basic knowledge on cost accounting through studying cost calculations and to acquire managerial skills and competences, which will enable students to be able to adequately apply acquired knowledge to solve real-life problems in the field of cost accounting.

This course provides an insight into the functioning of modern financial markets through presentation of the important features such as: (a) the various participants and their roles in the markets, (b) ways in which to organize the market, (c) the main factors affecting the market efficiency (monitoring, technology, financial decisions of the government), (d) participants strategies to optimize returns and manage risk and (e) the relevant aspects of international financial markets. Furthermore, it discusses issues related to creating and maintaining financial stability and the possibility of early warning in case of crisis. The course provides an overview of functioning of financial markets in EU, U.S.A. and in Croatia (monetary and financial policies, the impact of fiscal policy on monetary policy, the role of central banks, the harmonization of monetary and fiscal policies of EU member states and the adjustment of Croatian financial markets in the preparation of access European Union). Also, it examines the role of financial intermediaries in resolving information asymmetry in credit markets and in promoting economic growth, and covers issues where the asymmetric information can be of vital importance that results either in a market collapse, or financial innovation.

This course introduces students to basic concepts of corporate finance and consists of a combination of lectures and seminars. Themes are covered through business cases, homework and examples from the economy. The goal of the course is to introduce basic themes in corporate finance in an interesting and simple way. The first part of the course begins with the repetition of the principles of accounting and the analysis of financial reports, and is focused on long term financial planning, the connection between internal and sustainable company growth and external financing, short term financial planning and managing working capital.

The second part of the course covers time value of money, valuing bonds and stocks and investment decisions analysis through different investment criteria (net present value, internal rate of return, profitability index). The final goal of the course is to prepare the students to apply the acquired knowledge in practice, and to be able to successfully perform financial analysis, financial planning and valuing projects in the field of corporate financing of private or public institutions.

This course is the first course that will help students to perceive a role of managers and teach them basic manager's tasks, problems and functions. The goal of this course is to develop a deeper understanding for basic managerial functions (planning, organizing, influencing and control) through lectures, case studies, video clips, discussion and problem solving activities. At the end of the course students will acquire basic knowledge in management and organizations, and develop basic understanding of needed skills to become a successful manager.

This is an introduction subject in the field of marketing and market business, and business orientation which grounds its principles in market and customer satisfaction and generation of optimal profit. It talks about the role of marketing in the society and within the company, the structure of marketing system, its organization, and all the elements which are decided on in the company when it comes to marketing. The topics discussed on lectures will be covered with the continuous usage of various examples from the real world, through homework, seminars and similar.

The course is designed as a detailed introduction to the study of the impact of individuals, groups, and structure on behavior in organizations. It is designed to introduce students with basic knowledge of psychology applied in an organizational context, and to develop basic skills required for the application of acquired knowledge. Competences acquired in the course will enable students to understand and motivate individuals and groups in an organization and the possibility of effective organizational action. Additionally, particular attention is focused on the development of competences for lifelong learning. Specific areas covered by the course include the adoption of competence necessary for an understanding of individual differences relevant to organizational behavior, job satisfaction, motivation and emotion, perception and decision-making, social influence and group processes, conflict and negotiation, power and authority, leadership, organizational culture, socialization, innovation and changes.

The awareness of legal environment of business is of extreme importance to every manager or economist. Traditional curricula in legal studies on business schools and schools of economics provide knowledge in corporate, commercial and international trade law. However, this curricula leaves out some important legal and regulatory aspects of business practice. Therefore, we have recognized a need for a special legal course which covers various important segments of legal environment of business as a macroeconomic and institutional frame of managing business.

This course offers students the ability to acquire basic knowledge on managerial accounting through studying budgeting and modern methods of valuating companies performance. Students will gain the necessary managerial skills and competences, which will enable them to be able to adequately apply acquired knowledge to solve real-life problems in the field of budgeting and more.

During this course, our students will study various literature in the field of economics, and acquaint themselves with key terms and laws in microeconomics and mathematics for economists and managers such as: Optimization, analysis, estimation and forecasting demand; Forecasting production and costs; Linear programming; Familiarizing with different market structures. Our students will have the ability of critical and analytical reasoning and learn how to use new analytical tools and models to understand economic concepts and skills used in everyday business.

The purpose of this course is to familiarize the students with basic, central concepts of corporate finance. The first part of the course covers the valuation including discounted cash flow valuation and project analysis. The second part of the course deals with the cost of capital, where and why does risk get embedded in the cost of capital and pricing the risk. The major part of the course focuses on the corporate financial policy. The aim of this part is to analyse the major issues affecting the financial policy of a modern corporation, such as the choice of its capital structure, dividend policy, and share repurchases and corporate governance system.

Finally, the course covers special topics including mergers & acquisitions, an introduction to the pricing of options and their use in corporations for risk management. The concepts are broadened by references to the issuance of securities in Croatia and abroad, the working of capital markets, market efficiency or lack thereof. The validity of the analytic tools is tested on real life examples and cases, and ongoing events in the business world. At the end, the students are expected to have: Developed a reasonable dexterity with the tools and mechanics; and To have acquired a working level of comfort with the conceptual issues and the underlying structures.

At the end of the course, the students are expected to have developed entry-level skills for finance position in investment banking or corporate sector.

This course provides an overview of the nature and role of MONEY in modern economies; the role, operation, and regulation of BANKS and other depository institutions. At the end of the course students will have an understanding of the nature, operation and function of the Croatian and European money and banking systems and the Federal Reserve System, and the application of modern monetary and banking theory to domestic economic problems. Recent monetary and banking trends and financial system issues will be discussed. Above all, this is intended to be an interesting, important, useful, and demanding course dealing with issues you will certainly face in your private, public, and professional lives and which will provide you with useful and usable skills and insights.

This course is a mix of lectures and case studies. The topics discussed on lectures will be covered with the continuous usage of various examples from the real world, through homework, seminars, and similar. There is a possibility of different ad hoc quizzes during semester. The overall objective of the course is to introduce you to the marketing decisions in an organization and teach you to think like a marketer.

To this end, you will understand the strategic role of marketing and develop the ability to define and analyse the marketing problems dealt with by managers, and understand analytical concepts and techniques currently being used in marketing. The marketing core course has been structured around three goals. The first goal focuses on fundamental marketing principles: the firm’s operating environment, market focus, and customer analysis.

The next goal is to addresses the marketing strategy steps: segmentation, targeting and positioning. The third goal looks to explain marketing mix elements of product, price, place, and promotion. The marketing management will look in marketing in the real life environment and will get the in-depth of marketing practice.

This course targets to develop and provide students with sufficient knowledge about facts and different processes that influence on consumers behaviour, to help students to understand better processes of consumer buying decisions, and to develop basis for further marketing strategy creation. Course Consumer behavior is organised to provide students with relevant theoretical and methodical knowledge from the field of consumer behaviour. It will help students to understand who are their consumers, how they spend their resources, how they make their buying decisions etc. Topic covered are relevant for understanding consumer behavior, as well as for the possibility of predicting consumer way of thinking, their opinions, feelings and attitudes which is a complex process for any kind of market.

This course provides essential skills for its graduates to lead the innovative organizations of tomorrow and is aimed at developing inter-disciplinary business planning skills for students enrolled in their last year of study as well as foreign exchange students. The approach helps indivduals identify strengths and develop an entrepreneurial mindset for application in either management or self-employment career options.

Students explore the entrepreneurial environment in the context of Croatia and beyond and discover first hand what makes an entrepreneur tick and develop skills and experience to either be one themselves or at least be a valuable, knowledgeable human resource to one in the near future.

This course is designed to develop the student's ability of understanding of information systems from a business perspective. It describes the information systems in small, medium and large enterprises.

Within the course, students will become familiar with relational databases, object-oriented databases, storage and obtaining data, information resources management, development of business processes and the basics of e-business.

The central part of the course is to design and project management of implementing ERP system in a fictitious company. The best projects will be presented in front of students and professionals from the practice at a student conference at the end of the semester.

Knowing basic facts about the European Union is of particular importance for persons working in the business sector, as well as any other person living and working in Croatia. Since Croatia is soon to become a Member State of the EU, knowledge of the Union legal framework, which will have important implications for international trade, and, in general, on regulatory environment of Croatian economy, becomes extremely important.

For the reason mentioned, there exists a need for a course which would present the European Union legal system and explain the background and the context of relevant legal concepts.

Starting from the fact that a completed school education, good job and hard working does not constitute a guarantee of financial stability, and that family financial (dis)advantages are not dependent on the amount of any income, nor on the type and level of education, in the framework of this course, students have the opportunity to meet contemporary personal finances.

Personal finances provide a conceptual framework and criteria for planning and realization of private financial goals, and tools for analysis and decision making in individual financial situations encountered in everyday life (e.g. financing of housing, schooling, covering financial and other risks, ensuring adequate pensions etc.)

The course consists of five parts. The first part provides a framework for organizing and managing family finances. The second part deals with money management, liquidity and financial obligations. The third part gives an overview of instruments intended to have the growth of financial resources (investment in the future), while the fourth section analyzes the methods of protection of personal property (insurance and retirement planning). Classes are based on the theoretical framework and practical examples that enable students to apply knowledge, analyze and discuss the cases from the practice of family and personal finances.

All ZSEM students are required to learn a foreign language for two semesters. For a complete list of foreign language courses offered by the Zagreb School of Economics and Management, CLICK HERE.

Strategic management is a course that helps students develop the ability to apply strategic thinking to manage an organization. The aim of this course is to develop strategic thinking skills, evaluation of strategic alternatives, prediction and management of strategic change. Students will learn basic concepts, theories and new approaches to strategic management. They will also develop the ability to think strategically and consider the situation that they will use in analyzing the dynamic and complex business situation and the implementation of key business concepts.

The purpose of this course is to better understand the competitive forces in the world in which an organization operates, with special emphasis on maintaining superior competitive position of companies. Strategic leadership and entrepreneurship will be addressed through the analysis of corporate culture and values. They will develop a systematic and holistic approach to understanding the interaction of external and internal environment of the company. Students will gain valuable experience with real business situations related to the strategic management through group work on case studies.

The course introduces the basic phenomena, concepts, procedures, problems and solutions of BE / CSR (stakeholder theory). It follows the course Introduction to Philosophy, especially in the introduction to ethics as part of the course, the legal courses and Principles of Economics. In addition, the course incorporates all previous knowledge of economics and business, which the student gained in the first 7 semesters of his studies.

This course covers the basic areas of decision making in managing production operations in organizations. The basic tenets of process management, projects, quality, capacity, and inventory are studies, while today's ever-present globalization of business operations will be reviewed. Emphasis will be placed on the importance of all the previously mentioned areas for particular parts of business organizations.

The themes which will be covered in lectures will be studied parallel with the help of case studies, problem solving, examples from business examples, seminar works, and other methods.

All ZSEM students are required to learn a foreign language for two semesters. For a complete list of foreign language courses offered by the Zagreb School of Economics and Management, CLICK HERE.

Students must take an elective course. To see a complete list of elective courses offered by the Zagreb School of Economics and Management, please click here.