MARKETING U HRVATSKOJ, Maja Martinović
ISBN: 978-953-246-135-0
Publisher: Mate d.o.o., 2012.
Dr. Maja Martinović, a professor of marketing at the Zagreb School of Economics and Management, together with her associates presents 55 business cases from Croatian marketing practice in Marketing u Hrvatskoj - 55 poslovnih slučajeva. The forward to this book was written by one of the world's leading marketing experts, Philip Kotler, a professor of international marketing at Kellogg School of Management, with which Dr. Martinović has long collaborated.










Author: Dolly Predović
Author: Ana Klikovac