Tiskana izdanja

Print
PDF

MARKETING U HRVATSKOJ, Maja Martinović

marketing-u-hrvatskojAuthor: Maja Martinović

ISBN: 978-953-246-135-0

Publisher: Mate d.o.o., 2012.

Dr. Maja Martinović, a professor of marketing at the Zagreb School of Economics and Management, together with her associates presents 55 business cases from Croatian marketing practice in Marketing u Hrvatskoj - 55 poslovnih slučajeva. The forward to this book was written by one of the world's leading marketing experts, Philip Kotler, a professor of international marketing at Kellogg School of Management, with which Dr. Martinović has long collaborated. 

more about this book

Print
PDF

VODSTVO KAO SLUŽENJE, Dan Ebener

Vodstvo-kao-sluzenjeAuthor: Dan Ebener

ISBN: 978-953-246-152-7

Publisher: Mate d.o.o., 2012.

Vodstvo kao služenje is the Croatian language translation of Ebener’s book Servant Leadership Models for Your Parish. This book is based on two research projects which were started by one simple question: How do you measure the life of a parish? One survey of parish life was carried out in 2005 and 2006 by the Diocese of Davenport, and it included 84 parishes and hundreds of parish leaders. The second study consists of an analysis of three highly effective parishes in that diocese that took place in 2006 and 2007. This book can help you organize your parish according to the servant leadership model, by using anecdotes, experiences of effective parishes, as well as pastoral knowledge organized into a coherent, interesting text. Dr. Ebener is teaches at St. Ambrose University, and is a member of the Management Department of the Zagreb School of Economics and Management.

more about this book

 
Print
PDF

EUROPSKA UNIJA, Ljerka Mintas - Hodak

europska-unijaAuthor: Ljerka Mintas - Hodak

ISBN: 978-953-246-120-6

Publisher: Mate d.o.o., 2011.

In recent times, we have seen a wave of books published in which different authors cover different topics pertaining to the European Union. These publications are often intended for those that wish to acquire a certain level of general and basic information about the complex mechanisms that make the EU function, as well as its most important policies. However, Croatia still hasn’t seen many systematic approaches to the European Union written by Croatian authors. While Croatian authors are publishing an increasing number of articles on this topic, they only cover specific areas of the entire theme of the EU. It was our intention to fill this gap with this book, which aims to analyze the most recent developments in the European Union in a systematic and interdisciplinary manner.

more about this book

Print
PDF

Brand Value, Dolly Predovic

 Author: Dolly Predović

ISBN: 978-953-246-029-2

Publisher: Mate d.o.o., 2007.

Language: Croatian

Dolly Predovic answers the question of how to calculate the value of brands. The author lives and works in Italy on one of the most renowned European business school, SDA Bocconi, in Milan, at the department of graduate and MBA studies. This book represents author's effective micro-analysis in a way that the brand is allocated the quantitative and qualitative value. Analyzing the brand equity in one financial optics, the author uses financial valuation models to prove the analytical and accounting brand value. This book should have a wide range of audiences, both academic and ordinary readers, as it provides a detailed theoretical picture of both financial and marketing  value of brands, supported by empirical research of the author.

 

more

Print
PDF

Financial Reporting in the EU, Ana Klikovac

 Author: Ana Klikovac

ISBN: 978-953-246-055-1

Publisher: Mate d.o.o., 2009.

Language: Croatian

 

Book of Financial Reporting in the European Union was created as a result of research on the harmonization of financial reporting in the world, especially in the European Union. The process of harmonization of financial reporting in the European Union is particularly significant in relation to financial reporting in the Republic of Croatia since Croatia is an official candidate for EU membership.  The book primarily refers to the harmonization of accounting with the Fourth and Seventh Directive of the European Union and the implementation of International Financial Reporting Standards (IFRS).

This book is suitable for the study at all faculties of economics and related institutions of higher education in Croatia, the aforementioned courses. Also, the book is intended for those dealing with theoretical and practical problems of financial reporting and accounting - accountants, financial professionals and others interested in the issue of harmonization of financial reporting, especially small and medium enterprises.

 

more


Deprecated: Function ereg_replace() is deprecated in /data/www/wwwzsem/site_1_5_20100903/plugins/system/jfdatabase/jfdatabase_inherit.php on line 566