Conferences
“To be educated today means to know how to continuously know to learn more.”
Peter Drucker
The Zagreb School of Economics and Management has organized many conferences, including the ZSEM Economic Conference, lectures from renowned international experts such as Philip Kotler, Vijay Mahajan and Jerry Weissman, a series of conferences on the theme of Reporting on Corporate Governance and Corporate Social Responsibility in Leading Croatian companies, and many other conferences.
Every year, ZSEM organizes a conference on the occasion of the publishing of the results of our annual research project Reporting on Corporate Governance and Corporate Social Responsibility in Leading Croatian Companies.
The first conference in this series was held on the 28th of January, 2005 in cooperation between the Zagreb School of Economics and Management (ZSEM), and the East-West Management Institute (Budapest, Hungary). In 2005, this project on corporate social responsibility included results from 43 large Croatian corporations. The project was part of a larger survey conducted around the entire region which, as part of the Partners for Financial Stability (FPS) project was conducted by the East-West Management Institute, headquartered in New York.
The Zagreb School of Economics and Management, in cooperation with the East-West Management Institute in Budapest published the results of the second survey of corporate governance and corporate social responsibility. The research team consisted of Leslie Šulenta, Mirna Koričan, and Andrijana Mušura. Because of the publishing of the results, the conference was held on the 26th of February, 2007. The project was part of a larger survey conducted around the entire region which, as part of the Partners for Financial Stability (FPS) project was conducted by the East-West Management Institute. On the occasion of this conference, ZSEM published two publications entitled Results of Second Annual Survey: Reporting on Corporate Governance and Corporate Social Responsibility by Major Croatian Companies and Best Practices in On-line and CSR Reporting for 2005.
The Zagreb School of Economics and Management, in cooperation with the East-West Management Institute and USAID also published the results of the third annual survey entitled Investigating Corporate Governance and Corporate Social Responsibility in Leading Croatian Companies. The survey analyzed the transparency and quality of reporting of leading public Croatian companies through their official web pages. The conference was held on the 7th of March, 2007 in the facilities if ZSEM, and it was visited by representatives of the company respondents on the survey, representatives of the media, and guests from the education, government, and financial sectors interested in the theme of transparency of governance reporting and social responsibility. The conference was lead by the main research team, Leslie Matthews Šulenta, Mirna Koričan, Andrijana Mušura, and the head of the EWMI Institute Geoffrey Mazullo.
On the 11th of May, 2009, the Zagreb School of Economics and Management organized a conference for the public entitles Public and New Conference on Results of research on Reporting on Corporate Governance and Corporate Social Responsibility in Leading Croatian Companies and Best Reporting Practices in 2009. At the conference, results from the fourth annual survey of transparency in reporting on corporate governance and corporate social responsibility in Croatia’s leading companies were reported. The speakers included Ceoffrey Mazullo, Mirna koričan, Mirna Ćorić, and Leslie Šulenta, who presented the results of the survey.
On the 18th of July 2007, the Zagreb School of Economics and Management began a series of conferences at the initiative of Ante Čičin Šain. All the works presented at the conferences were on the theme of challenges Croatia faces from the globalization of the world economy and the need to encourage public discourse on economics policy free of stereotypes and populist rhetoric.
The second ZSEM conference entitles Effects of the Global Economic Crisis on Central and Eastern Europe was held in remembrance of Ante Čičin Šain on Friday, November 6th at the Zagreb School of Economics and Management. The conference gathered respected domestic and international experts, and it was held to encourage scientific and social values which were propagated by Dr. Ante Čičin Šain, the founder of the first such conference held at the Zagreb School of Economics and Management, held in late 2007.
A lecture by Dr. Philip Kotler was held on the 11th of October 2006, which in the prior months was announced to be the marketing even of the year, in the Croatian National Theater in Zagreb. One of the greatest living marketing authorities and an author of the most prominent textbooks in use globally, from whose textbooks countless generations of marketing professionals were first introduced to basic marketing concepts, talked about the future and the challenges of marketing in the 21st century. A large day-long event entitled A Celebration of Marketing was organized by ZSEM and MATE Publishing House. After Philip Kotler’s lecture in 2006 proved to be an outstanding success, only three years later, ZSEM and MATE Publishing House organized another lecture by Dr. Kotler in a packed Crystal Hall of the Hotel Westin in Zagreb, on the 29th of September, 2009. The theme of the lecture was How to win? The crisis is a challenge! Management and marketing in times of crisis. Philip Kotler, based on his rich experience in the global marketplace, offered numerous examples and business cases of modern marketing. The second speaker at this lecture was Professor John Branch, a lecturer at the Ross School of Business of the University of Michigan, and the head of ZSEM’s MBA Marketing specialization.
The Jerry Weissman Conference was held on the 7th of May, 2007. Mr. Weissman held a lecture at the Zagreb School of Economics and Management entitled THE SUCCESSFUL PRESENTATION, THE ART OF PRESENTING. This event, which saw Mr. Weissman present the most modern presentation skills and techniques and in which gave participants advice on how to make an effective business presentation, gathered many members of Croatia’s business community and ZSEM students. Jerry Weissman has taught presentation techniques to managers and executives of more than 500 private and public companies, including Microsoft, Compaq, Intel Corporation, Cisco Systems, Coca-Cola Beverages, Yahoo, Intuit and many others. He is the author of Presenting to Win and In the Line of Fire, which are very popular books in the business community.
The Japanese Center of the Zagreb School of Economics and Management organized a conference entitled Perspectives of Development of Economic Cooperation between Croatia and Japan on May 12th, 2008. In cooperation with the Croatian Diplomatic Club, the conference was organized on the 15th anniversary of the establishment of diplomatic relations between the Republic of Croatia and Japan. Among the 13 speakers were His Excellency Ambassador Shirkawa and Mr. Kazari, the former president of Sharp Corporation in Vienna. During this conference, it was concluded that many different possibilities and options exist for economic cooperation between these two countries.
On the 7th of December 2009, the Zagreb School of Economics and Management organized its first annual Student Management of Information Systems Conference. This conference marked the beginning of a new era student education, as they have the option of presenting and publishing their papers at this conference. The conference also gathered Croatia’s leading companies in the use of information systems, while the best student papers covering the successful implementation of ERP systems in selected companies were presented.
On the 28th and 29th of June 2010, the Zagreb School of Economics and Management in cooperation with the Croatian Chamber of Auditors organized the International Anti-Money Laundering Conference. This two-day conference was dedicated to the latest developments and legislation in the area of preventing money laundering, as well as standards, techniques and working signs of money laundering, as well as the world’s best practices in combating this phenomena. The conference gathered internal and external auditors from Croatia and from other countries in the region (Slovenia, Bosnia and Herzegovina, Macedonia, Serbia, etc.), representatives of regulatory agencies, banks, as well as renowned global and domestic experts on the subject.
