dr. sc. Andrijana Mušura Gabor

Na Zagrebačkoj školi ekonomije i managementa (ZŠEM) predaje na preddiplomskom i diplomskom studiju niz kolegija koji uključuju primjenu psihologije u području ekonomije, marketinga i organizacije. Dugi niz godina vodi institucionalna istraživanja na ZŠEM-u, što uključuje organizaciju i provođenje istraživanja, razne metrike zadovoljstva te prediktivnu analitiku.

Dr. sc. Andrijana Mušura Gabor među prvima u Hrvatskoj je 2013. godine doktorirala iz područja ekonomske psihologije pri Filozofskom fakultetu Sveučilišta u Zagrebu. Usavršavala se kroz studijske boravke na partnerskim sveučilištima u SAD-u, Španjolskoj i Nizozemskoj. Autorica je radova iz područja ekonomske psihologije, uglavnom prezentiranih i objavljenih na međunarodnim konferencijama i u inozemnim recenziranim znanstvenim časopisima. Aktivno surađuje sa poslovnom zajednicom u vidu provođenja primijenjenih istraživanja, in-house edukacija i pozivnih predavanja. Održala je brojne seminare i radionice za hrvatske tvrtke na teme iz područja organizacijske psihologije. U javnosti je prepoznata kao stručnjak u području potrošačke psihologije, poslovnog i financijskog odlučivanja te praktične primjene bihevioralnih znanosti. Redovno piše za poslovne portale.

CONFERENCES / PROCEEDINGS

▪ Mušura Gabor, A., Busljeta Banks, I. & Pribičević, V. (2018). To save or not to save? Presented at 1. International Scientific Conference on Economics in a Changing World, held in August 27-28., Umag (Croatia)

▪ Mušura, A. & Petrovecki, K. (2015). Mental accounting and related categorizations in the context of self-regulation. Presented at international scientific virtual conference “Business psychology – Gateway to sustainable and successful business”, organized by RISEBA (Latvia), February 11-12, 2015.

▪ Mušura, A. & Gamulin, L. (2014). Investors susceptibility to heuristics and some individual differences. Presented at International conference of European economy, organized online by Polish Economic Society, December 15-19, 2014

▪ Mušura, A. & Šimac, A. (2014). Investors decision making style, resistance to framing and some individual differences. 2nd International OFEL Conference, Dubrovnik 4-5.4.2014

▪ Sedlić, I., Magzan, M. & Mušura, A. (2013). Exploring Intercultural Competence through Perceived Social Distance: Business School Students in Croatia. Presented at WSEAS international conference in Paris, 29-31.10. 2013. within 4th International Conference on Communication and Management in Technological Innovation and Academic Globalization, Paris, France 29- 31.10.2013.

▪ Mušura, A. (2013). Mental accounting in the context of self-regulation and need for cognition. 21st annual conference of Croatian psychologists with international contribution. 6-9.11.2013. Zagreb

▪ Babić, A, Koričan, M, Mušura, A (2009). The use of internet and social media in higher education – can colleges use the same approach as best-performing companies? International scientific conference, 22. – 23.10.2009. Portorož – Slovenija

▪ Koričan M., Mušura, A. (2009). The difference between student groups and student teams, presented and published in e-book at 29th International Conference Knowledge for sustainable development, held in Portorož, Slovenia.

▪ Mušura, A. & Kamenov, Ž. (2007). Principles of Mental Accounting, in Program and Abstracts of 18th Ramiro and Zoran Bujas’s Days, University of Zagreb, Faculty of Humanities and Social Sciences, Department of Psychology

▪ Škreblin, I., Koričan, M i Mušura, A. (2006). Job performance and job satisfaction in higher education. 14th yearly conference of Croatian psychologists: Human resources and life cycle. Jelčić, J., Lopižić, J., Lugović, G i Sušanj, Z. (eds.). Šibenik: Croatian psychological society and Psychologist society, 25.-28. 10. 2006., pp. 71-72.

PUBLICATIONS

▪ Podobnik, B., Mušura Gabor, A. & Škreblin Kirbiš, I. (2019). Scale-free growth of human society based on cooperation and altruistic punishment. Physica A: Statistical Mechanics and its Applications, vol 513 (C), 613-619

▪ Haramija, P. & Mušura Gabor, A. (2018). Faktori donošenja odluke birača– primjer izbora za gradonačelnika grada Zagreba 2017. Nova prisutnost: časopis za intelektualna i duhovna pitanja 16 (1), 133-153

▪ Mušura Gabor, A. & Knezović, A. (2016). Decision making styles of investors in the capital market. Proceedings of the Faculty of Economics and Business in Zagreb, 14, 1.

▪ Mušura, A. & Gamulin, L. (2016). Investors susceptibility to heuristics and some individual differences. Review of psychology, 23 (1-2)

▪ Mušura, A. & Petrovecki, K. (2015). Mental accounting and related categorizations in the context of self-regulation. Journal of Business Management, 9, p34

▪ Mušura, A., Koričan, M. & Krajnović S. (2013). Work-life balance in Croatia: myth or reality? Special issue of International Journal of Organization Theory and Behavior: Organizational Innovations and Responses for Universal Equilibrium, 16 (1)

▪ Mušura, A., Martinović, M. & Pirić, V. (2011). Ethical issues related to product as a part of marketing mix. Renewed Life, Vol.66.No.4.

CHAPTERS

▪ Mušura, A., Kuštrak, A. & Čaić, M. (2014). Consumer Behavior – Textbook for Secondary Vocational Schools. Zagreb: MATE.

▪ Mušura, A. (2013). Rationality in economic theories. Chapter in Introduction to behavioral economics: Heuristics and biases (Ed. D. Polšek & K. Bovan). Zagreb: Institute for social research Ivo Pilar.

▪ Mušura, A. (2012). Nyx – brand that became a lifestyle (mini-case study). Chapter in Marketing in Croatia (Ed. M. Martinović). Zagreb: Mate.

▪ Mušura, A. (2007). Corporate social responsibility and sustainable development. Zagreb: Mate.

▪ Debeljak, J. Koričan, M. Mušura A. & Krkač, K (2007). “Caring principle & practices in CSR” in: A. M. D. Gomez, D. Crowther (eds.) «Ethics, Psyche and Social Responsibility», Ashgate: London

BOOK EDITING

▪ Cook, M. & Poole L. Manager’s Guide to Effective Coaching, Second Edition (Briefcase Books). Publisher: MATE, Zagreb. Book translation and editing in 2017.

▪ Aronson, E., Wilson, T. & Sommers, S.R. Social psychology, Ninth edition. Publisher: MATE, Zagreb. Book translation and editing in the process.

▪ Solomon, R. M. et al. Consumer behavior: A European Perspecitve. Prentice Hall. Book editing in 2014.

▪ Blanchard, K. & Sheldon, B. Gung Ho! Publisher: MATE, Zagreb. Book editing in 2009.

▪ Cialdini, R. B. Influence: Science and Practice. Publisher: MATE, Zagreb. Book editing in 2007.

Znanost

1. Martinović M., & Mušura A. (2005) Strategies of market development with the case of Podravka entring Ukranian market. Market transformation of economy – scientific collection of papers. Published by Kharkov Institute of Business and Management, Ukraine.
2. Debeljak, J, Koričan, M, Mušura A, Krkač, K (2007). “Caring principle & practices in CSR” in: A. M. D. Gomez, D. Crowther (eds.) «Ethics, Psyche and Social Responsibility», Ashgate, London, 2007:129-143
3. Mušura, A. (2007) Corporate Social Responsibility and Sustainable Development in Uvod u poslovnu etiku i CSR (Introduction to Business Ethics & CSR, in Croatian), ZŠEM MATE, 2007
4. Mušura, A. (2006) Corporate Social Responsibility in Business Ethics and Corporate Social Responsibility, ZŠEM i MATE, Zagreb
5. Kagin, J., Krkač, K. i Mušura, A. (2005) Time, credit and Debt – an Essay in Philosophy of Time. Objavljeno u Stadler, F. i M. Stölzner (ur.) 2005 Proceedings of 28th International Wittgenstein Symposium, Kirchberg am Wechsel, 127-131.
6. Koričan M., Mušura, A. & Jelavić, I. (2008) Decision Making in Small and Medium Enterprises, presented and published in e-book at 28th International Conference Knowledge for sustainable development, held in Portorož, Slovenia.
7. Mušura, A, Jelavić, I, Koričan, M. (2008). Economic Decision Making, presented and published in e-book at 28th International Conference Knowledge for sustainable development, held in Portorož, Slovenia.
8. Mušura, A. (2006). Corporate Social Responsibility, Good Practices of Good Corporate Governance-Experiences from the Public, Non-Profit and Private Sectors, MAP Consulting, March, 2006
9. Mušura, A. (2005) Corporate Governance and Corporate Social Responsibility in leading Croatian companies, PFS Program Regional Workshop, Sophia, Bulgaria.
10. Matthews-Šulenta, L., Koričan, M, Mušura, A (2007) “Reporting on Corporate Social Responsibility by Leading Croatian Companies in 2006”, ZSEM, 2007
11. Matthews-Šulenta, L., Koričan, M, Mušura, A (2007) “Investor Relations Online-Survey of Website Disclosures of Leading Croatian Companies in 2006 “, ZSEM, 2007
12. Mušura, A (2006) «Corporate Social Responsibility» in: Đ. Njavro, K. Krkač (eds.) «Business Ethics and Corporate Social Responsibility», ZSEM International Conference Papers, MATE d.o.o., ZSEM 2006
13. Matthews-Šulenta, L., Koričan, M., Mušura, A. (2006) “Results of Second Annual Survey: Reporting on Corporate Governance and Corporate Social Responsibility by Major Croatian Companies”, ZSEM, Zagreb
14. Matthews-Šulenta, L., Koričan, M., Mušura, A. (2006) “Best Practices in Online and CSR Reporting for 2005”, ZSEM, Zagreb Šakić, V., Mušura, A (2006) Model of Public Relation in context of building Light Railway in Zagreb, in cooperation with City Government in Zagreb, Faculty of Traffic Science and Ivo Pilar – Social Research Institute in Zagreb, Zagreb, Hrvatska.
15. Matthews-Šulenta, L., Koričan, M., Mušura, A. (2005) “Results on Research on Reporting on Corporate Governance and Corporate Social Responsibility in Leading Croatian Companies”, ZSEM, Zagreb
16. Martinović, M., Mušura A. i Koričan M. (2006) Some aspects of the Corporate Social Responsibility reporting in leading Croatian companies. Conference „Marketing and Public Policy Conference“ organized by AMA, Los Angeles, SAD.
17. Articles for daily business newspaper “Poslovni dnevnik”: Higher income makes investors to take more risk (November, 2008), Is there a space for emotions in business (December, 2008), Some kunas are from Mars and some are from Venus (January, 2009), Consumer behavior – between science and astrology (February, 2009)
18. Koričan M., Mušura, A. (2009) The difference between tudent groups and student teams, presented and published in e-book at 29th International Conference Knowledge for sustainable development, held in Portorož, Slovenia.
19. Mušura, A. & Kamenov, Ž. (2007) Principles of Mental Accounting, in Program and Abstracts of 18th Ramiro and Zoran Bujas’s Days, University of Zagreb, Faculty of Humanities and Social Sciences, Department of Psychology
20. Škreblin, I., Koričan, M i Mušura, A. (2006). Job performance and job satisfaction in higher education. 14th yearly conference of Croatian psychologists: Human resources and life cycle. Jelčić, J., Lopižić, J., Lugović, G i Sušanj, Z. (eds.). Šibenik: Hrvatsko psihološko društvo i Društvo psihologa – Šibenik. 25th-28th October, pp. 71-72.
21. Koričan M., Mušura, A. (2009) The difference between tudent groups and student teams, presented and published in e-book at 29th International Conference Knowledge for sustainable development, held in Portorož, Slovenia.
22. Mušura, A. & Kamenov, Ž. (2007) Principles of Mental Accounting, in Program and Abstracts of 18th Ramiro and Zoran Bujas’s Days, University of Zagreb, Faculty of Humanities and Social Sciences, Department of Psychology
23. Škreblin, I., Koričan, M i Mušura, A. (2006). Job performance and job satisfaction in higher education. 14th yearly conference of Croatian psychologists: Human resources and life cycle. Jelčić, J., Lopižić, J., Lugović, G i Sušanj, Z. (eds.). Šibenik: Hrvatsko psihološko društvo i Društvo psihologa – Šibenik. 25th-28th October, pp. 71-72.