Na Zagrebačkoj školi ekonomije i managementa (ZŠEM) predaje na preddiplomskom i diplomskom studiju niz kolegija koji uključuju primjenu psihologije u području ekonomije, marketinga i organizacije. Dugi niz godina vodi institucionalna istraživanja na ZŠEM-u, što uključuje organizaciju i provođenje istraživanja, razne metrike zadovoljstva te prediktivnu analitiku.
Dr. sc. Andrijana Mušura Gabor među prvima u Hrvatskoj je 2013. godine doktorirala iz područja ekonomske psihologije pri Filozofskom fakultetu Sveučilišta u Zagrebu. Usavršavala se kroz studijske boravke na partnerskim sveučilištima u SAD-u, Španjolskoj i Nizozemskoj. Autorica je radova iz područja ekonomske psihologije, uglavnom prezentiranih i objavljenih na međunarodnim konferencijama i u inozemnim recenziranim znanstvenim časopisima. Aktivno surađuje sa poslovnom zajednicom u vidu provođenja primijenjenih istraživanja, in-house edukacija i pozivnih predavanja. Održala je brojne seminare i radionice za hrvatske tvrtke na teme iz područja organizacijske psihologije. U javnosti je prepoznata kao stručnjak u području potrošačke psihologije, poslovnog i financijskog odlučivanja te praktične primjene bihevioralnih znanosti. Redovno piše za poslovne portale.
▪ Mušura Gabor, A., Busljeta Banks, I. & Pribičević, V. (2018). To save or not to save? Presented at 1. International Scientific Conference on Economics in a Changing World, held in August 27-28., Umag (Croatia)
▪ Mušura, A. & Petrovecki, K. (2015). Mental accounting and related categorizations in the context of self-regulation. Presented at international scientific virtual conference “Business psychology – Gateway to sustainable and successful business”, organized by RISEBA (Latvia), February 11-12, 2015.
▪ Mušura, A. & Gamulin, L. (2014). Investors susceptibility to heuristics and some individual differences. Presented at International conference of European economy, organized online by Polish Economic Society, December 15-19, 2014
▪ Mušura, A. & Šimac, A. (2014). Investors decision making style, resistance to framing and some individual differences. 2nd International OFEL Conference, Dubrovnik 4-5.4.2014
▪ Sedlić, I., Magzan, M. & Mušura, A. (2013). Exploring Intercultural Competence through Perceived Social Distance: Business School Students in Croatia. Presented at WSEAS international conference in Paris, 29-31.10. 2013. within 4th International Conference on Communication and Management in Technological Innovation and Academic Globalization, Paris, France 29- 31.10.2013.
▪ Mušura, A. (2013). Mental accounting in the context of self-regulation and need for cognition. 21st annual conference of Croatian psychologists with international contribution. 6-9.11.2013. Zagreb
▪ Babić, A, Koričan, M, Mušura, A (2009). The use of internet and social media in higher education – can colleges use the same approach as best-performing companies? International scientific conference, 22. – 23.10.2009. Portorož – Slovenija
▪ Koričan M., Mušura, A. (2009). The difference between student groups and student teams, presented and published in e-book at 29th International Conference Knowledge for sustainable development, held in Portorož, Slovenia.
▪ Mušura, A. & Kamenov, Ž. (2007). Principles of Mental Accounting, in Program and Abstracts of 18th Ramiro and Zoran Bujas’s Days, University of Zagreb, Faculty of Humanities and Social Sciences, Department of Psychology
▪ Škreblin, I., Koričan, M i Mušura, A. (2006). Job performance and job satisfaction in higher education. 14th yearly conference of Croatian psychologists: Human resources and life cycle. Jelčić, J., Lopižić, J., Lugović, G i Sušanj, Z. (eds.). Šibenik: Croatian psychological society and Psychologist society, 25.-28. 10. 2006., pp. 71-72.
▪ Podobnik, B., Mušura Gabor, A. & Škreblin Kirbiš, I. (2019). Scale-free growth of human society based on cooperation and altruistic punishment. Physica A: Statistical Mechanics and its Applications, vol 513 (C), 613-619
▪ Haramija, P. & Mušura Gabor, A. (2018). Faktori donošenja odluke birača– primjer izbora za gradonačelnika grada Zagreba 2017. Nova prisutnost: časopis za intelektualna i duhovna pitanja 16 (1), 133-153
▪ Mušura Gabor, A. & Knezović, A. (2016). Decision making styles of investors in the capital market. Proceedings of the Faculty of Economics and Business in Zagreb, 14, 1.
▪ Mušura, A. & Gamulin, L. (2016). Investors susceptibility to heuristics and some individual differences. Review of psychology, 23 (1-2)
▪ Mušura, A. & Petrovecki, K. (2015). Mental accounting and related categorizations in the context of self-regulation. Journal of Business Management, 9, p34
▪ Mušura, A., Koričan, M. & Krajnović S. (2013). Work-life balance in Croatia: myth or reality? Special issue of International Journal of Organization Theory and Behavior: Organizational Innovations and Responses for Universal Equilibrium, 16 (1)
▪ Mušura, A., Martinović, M. & Pirić, V. (2011). Ethical issues related to product as a part of marketing mix. Renewed Life, Vol.66.No.4.
▪ Mušura, A., Kuštrak, A. & Čaić, M. (2014). Consumer Behavior – Textbook for Secondary Vocational Schools. Zagreb: MATE.
▪ Mušura, A. (2013). Rationality in economic theories. Chapter in Introduction to behavioral economics: Heuristics and biases (Ed. D. Polšek & K. Bovan). Zagreb: Institute for social research Ivo Pilar.
▪ Mušura, A. (2012). Nyx – brand that became a lifestyle (mini-case study). Chapter in Marketing in Croatia (Ed. M. Martinović). Zagreb: Mate.
▪ Mušura, A. (2007). Corporate social responsibility and sustainable development. Zagreb: Mate.
▪ Debeljak, J. Koričan, M. Mušura A. & Krkač, K (2007). “Caring principle & practices in CSR” in: A. M. D. Gomez, D. Crowther (eds.) «Ethics, Psyche and Social Responsibility», Ashgate: London
▪ Cook, M. & Poole L. Manager’s Guide to Effective Coaching, Second Edition (Briefcase Books). Publisher: MATE, Zagreb. Book translation and editing in 2017.
▪ Aronson, E., Wilson, T. & Sommers, S.R. Social psychology, Ninth edition. Publisher: MATE, Zagreb. Book translation and editing in the process.
▪ Solomon, R. M. et al. Consumer behavior: A European Perspecitve. Prentice Hall. Book editing in 2014.
▪ Blanchard, K. & Sheldon, B. Gung Ho! Publisher: MATE, Zagreb. Book editing in 2009.
▪ Cialdini, R. B. Influence: Science and Practice. Publisher: MATE, Zagreb. Book editing in 2007.
U 5% najboljih poslovnih škola u svijetu
ZŠEM među 200 najboljih u svijetu, među 60 najboljih u Europi
ZŠEM postao centrom izvrsnosti u edukaciji HR specijalista