Matea Hanžek, MSc, MBA - Zagrebačka škola ekonomije i managementa


Matea Hanžek, MSc, MBA

Matea Hanžek, MSc, MBA, is a PhD candidate at the University of Brighton where she is doing research on “Post-conflict destination branding and national identity construction: a discourse analysis of Croatia’s official tourism promotional materials”. In 2015, she completed her MSc degree with a Distinction in Heritage and Cultural Tourism Management from Edinburgh Napier University. There, she won the University Medal for Best Student of her generation and the Lee Allardyce Trophy for Best Dissertation of her generation. She holds a master’s degree in “The Role of Semiotics in Creating a Destination Image: A Case Study of Current Promotional Materials for the City of Zagreb.” In 2013, at the Zagreb School of Economics and Management, she completed her MBA, marketing majoring in “Destination Branding – a Case Study of the City of Hvar”, where she also completed her undergraduate course on “How to Attract Investment in Croatian Tourism? “. During her studies at ZSEM, she was awarded the Dean’s List of Top Students for four consecutive years. She has worked at the Horwath HTL consulting firm in London, as well as at Corinthia Hotel London. She is also currently working on various tourism projects related to destination marketing and branding. She received additional education from the London School of Economics and Political Science (LSE), the BI Norwegian School of Management, the Universitat Internacional de Catalunya (UIC) and the University of Oxford.

  • Hanžek, M. (2019). Exploring Factors Influencing Student Study Abroad Destination Choice: A Case of Croatia. Communication Management Forum: Finding a Common Denominator – Communication, Tourism, National Culture and Brand, May 10.-11. 2019, Zagreb: Edeward Bernays
  • Hanžek, M. (2019). Principles of Tourism Destination Branding: Theory and Research. A Handbook for Tourism and Marketing Students, Zagreb: MATE, d.o.o
  • Hanžek, M. (2016). “Four Pillars Of Sustainability – Slovenia As A Sustainable Tourism

Destination”. In: Hanžek et al., Turizam – Studije slučaja Hrvatske i regije, Zagreb: MATE d.o.o., pp.97-109.

  • Hanžek, M. (2016). “Integrated Marketing Communications – Dubrovnik As The Most Famous Croatian

Brand”. In: Hanžek et al., Turizam – Studije slučaja Hrvatske i regije, Zagreb: MATE d.o.o., pp.167-182.

  • Hanžek, M. (2009). Sociological Competence in Contemporary Business: Cross – disciplinary
    approach to economic education. In: Time to Rethink Economics. Zagreb: University of Zagreb.


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