Mission and Vision - Zagreb School of Economics and Management

Mission and Vision


The mission of ZSEM is to transfer values, knowledge, and skills that students need for long-term success in a globalized business world undergoing constant technological and market transformations.

About ZSEM’s Mission

In order to achieve its goal of transferring values, knowledge, and skills, our faculty produces intellectual contributions, primarily discipline-based, along with contributions to teaching and practice. We are focused on providing high-quality undergraduate and graduate programs. ZSEM’s wider social influence is evident in innovative programs and working methods, in the interaction of all stakeholders with the business community as well as in publicity, which is an important tool for building relationships with businesses and our broader community.

The objectives set by our mission will be fulfilled through:

  • Nurturing business values and transfer of those values as an important code, implemented in School’s life as well as in all parts of our student’s education
  • Adopting, transferring and increasing knowledge in the fields of economics and business administration
  • Adopting and transferring skills for conducting business globally and adapting to technological and market changes


The vision of ZSEM is to become recognized as a leading accredited school of economics and management in Croatia,

About ZSEM’s Vision

ZSEM promotes high ethical and moral values of doing business, responsibility towards people, the community and nature, fostering tolerance, understanding of differences and the culture of dialogue. ZSEM is open to all students who accept the curriculum, the code of conduct and ethics promoted by the school. 

Social responsibility

ZSEM is actively connecting all its stakeholders including students, alumni, parents, teachers and the business community through the organization of social events such as ZSEM ball and conferences. We encourage collaboration with nonprofits, volunteering of students and teachers, and engaging in social activities and social responsibility projects.

Among top 5% of best business schools in the world

ZSEM among 200 of best schools in the world, among 60 of best in Europe

Leader in educating HR specialists