Lectures

Students will have the opportunity to hear from top executives and experts on various topics. ZSEM can organize lecture topics based on your preferences.  The following is a sample list of lectures and topics that can be offered.

> Competitng in the New Global Landscape
> Contemporary Energy Issues in the EU and Overview of the Croatian Energy Sector
> Customer Relationship Management
> Design Thinking
> Developing and Managing a Social Engagement Strategy
> Educating ICT Leaders Today for Tomorrow
> Croatian Language and Culture
> Rural Development in Croatia in the Context of the EU’s Common Agricultural Policy
> Croatian Business Culture and American Chamber of Commerce activities in Croatia
> Eff ective Decision-Making
> Financial Risk Management
> Future of Fashion in the Digital World
> Global Trends in Sustainability
> Human Resource Managemenet
> International Business
> Leadership
> Leading High-Performing Innovative Organizations
> Marketing and the Rise of Purpose- Driven Social Brands
> Negotiation and Dispute Resolution
> Process Improvement Strategies
> Service Design for Service Innovation
> Small is Beautiful: How Small and Successful Countries Compete in a Globalized and Interconnected World
> Smart Data – Managing Marketing Processes
> Strategic Determination of Prices
> Strategic Marketing and Management in Services Sector
> Strategy
> Supply Chain Management
> Tourism in Croatia

What students say about ZSEM?

Karolina Hajman

The program also involved trips to significant companies and factories in Croatia as well as a trip to the US embassy and the Croatian Chamber of Commerce. Combining the theoretical knowledge gained from lectures and learning about the experiences companies go through has really given me a deeper vision of how negotiations are done in the true business world.
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Vitor Duarte

Professors at ZSEM are great since they resort to several innovative teaching methods, and most of the times I was able to learn from their personal experiences on the market. All of these made me feel very interested in the courses I was taking at the time and made me want to go for further knowledge.
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Karolina Hajman

As a participant in the 2015 Summer Negotiations program, I can really say that this program was academically and socially a real deal. The academic aspect of the program was completely fulfilling, with lectures by George Siedel from the University of Michigan and other prestigious lecturers. The program also involved trips to significant companies and factories in Croatia as well as a trip to the US embassy and the Croatian Chamber of Commerce. Combining the theoretical knowledge gained from lectures and learning about the experiences companies go through has really given me a deeper vision of how negotiations are done in the true business world. As the program was held during the summer, it has also given participants and myself the opportunity to travel and meet new cultures as Croatia is one of Europe’s famous summer destinations. Although the program was only a week long, I can say that I learned a lot regarding negotiations and dispute resolutions as well as meeting friends for life from around the world.
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Alice Wang

I enjoyed meeting the students and interacting with them. I really got to see the different cultural aspects and meet students not only from Croatia but also from other countries around the world.
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Dan Chamness

This experience was one of the highlights of my college career. I had a chance to immerse myself in a new culture, learn valuable skills, and have a great time in the process!
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Among 5% best business schools in the world

4 Palms of excellence

ZSEM became a leader in educating HR specialists