Olivera Majić, Ph.D. - Zagreb School of Economics and Management

Go back

Olivera Majić, Ph.D.

Holds a Ph.D. degree from the University of Zagreb, with the final thesis in Politics of International Trade and Conflicts of National Interests. In 2007, she completed her postgraduate scientific studies in the field of Business Economics at the Faculty of Economics and Business in Zagreb. She lectured economics-related subjects at the First School of Economics in Zagreb. She has been with the ZSEM from its foundation, teaching at both professional undergraduate and graduate studies. In 1995, she published a book entitled Business Communication, which was re-published in 2004. In 2008, she published a book Written Business Communication in Tourism.



  1. Learning and Pedagogical Research: Professional / Trade Journals: “International projects in secondary schools of Zagreb”, The School Gazette, 2006.;
  2. Textbooks:Kliment,A. & Jurkovic Majic,O. : “Business Communication”, School Book d.d., Zagreb, 1995., reviewed edition in 2004. ;
  3. Jurkovic Majic,O. & Eterovic,N. : “Business Communication in Writing in Tourism”, School Book d.d., Zagreb, 2008.;
  4. Faculty Workshops:”Communication and Presentation Skills” – workshops held at ZSEM, Open University Zagreb, First Economic School of Zagreb, Ministry of Science and Education – Department of Secondary Schools : “Nonverbal Communication” held at ACES Meeting in Vienna, 2007. ;
  5. “Intercultural Dialouge in Europe”, ACES Meeting in Salzburg in 2008.”;
  6. Intercultural Youth Dialouge in Central Europe”, Academy of Central European Schools, Interkulturales Zentrum, Erste Foundation and UNESCO, 2006.-present ;
  7. “Encouraging Students’ Communication”, The Economic School of Sarajevo, 2008.; Other:Participant in the continous seminaries held by the Ministry of Science and Education regarding permanent education and improving; Contributions To Practice: Peer Reviewed Journals:Zbukvić Ožbolt, S. and Jurković Majić, O.: “Educational Quality Management at the Public Open University Zagreb”, ANDRAGOGY
  8. JOURNAL OF THE CROATIAN ANDRAGOGY SOCIETY, No. 2(2008),Vol.21.; Peer Reviewed Paper Presentations: EUROPEAID 121366/C/SV/HR, ASO, Ministry of Science and Education, 2006.;
  9. Book reviews:Benić, Đ.: “Politics and Economy”, School Book d.d. Zagreb, 2006. ; Bezić,S. and Ramljak,V.: “Office management”, School Book d.d., Zagreb, 2005. ;
  10. Hamel,G.: “Budućnost menadžmenta”, MATE, Zagreb, forthcoming ; Iqbal,Z. And Mirakhor,A.: “Uvod u islamske financije”, MATE, Zagreb, forthcoming ;
  11. Kotler,P., Bowen,J. and Mackens J.: “Marketing za ugostiteljstvo, hotelijerstvo i turizam”, MATE, Zagreb, 2008. ;
  12. Krugman,P.R. and Obstfeld M.: “International Economics – Theory and Policy”, MATE, Zagreb, 2008. ; Quible,K.Z.: “Administrative Office Management”, MATE, Zagreb, forthcoming ;
  13. Rubčić Fabris,M.: “Poslovne komunikacije za komercijaliste”, School Book d.d. Zagreb, reviewed in 2007. and 2008. ;
  14. Šincek,M. and Ramljak,V.: “Communication techniques”, School Book d.d., Zagreb, 2008. ; Wiessman,J.: “Prezentacijom od uspjeha”, MATE, Zagreb, 2006. ;
  15. Weissman,J.: “Na vatrenoj liniji”, MATE, Zagreb, 2007. ;
  16. Discipline-Based Scholarship:Peer Reviewed Journals:”Solving Customers’ Complaints As a Key Component of Loyalty in The Service
  17. Industry”; Ivana Bušljeta Banks, Olivera Jurković Majić, Helena Majić;
  18. International Journal of Management Cases (IJMC), Volume 11, Issue 2, 2009.,str. 164-173., Jurković Majić, O.: “Istraživanje zadovoljstva uslugom obrazovanja RH”, in Tržište, Vol.XIX (2007.),br.2.,str.231-240 Zagreb, 2007.,
  19. Jurković Majić O. and Prlić, A.: “Upravljanje kvalitetom obrazovanja u srednjim školama” in Mostariensia, No 26/2007,str.91-104, Mostar, 2007.;
  20. Peer Reviewed Proceedings: Jurković Majić, O. and Trupeljak, S.: “Marketing approach to the concept of lifelong education”, Book of proceedings of the International Conference, “Adult Education for the Knowledge Economy”, Šibenik, 2007, p. 65.,
  21. Jurković Majić, O. and Zbukvić Ožbolt, S.: “Paradox of adult education and learning”, Book of proceedings of the International Conference, “Adult Education for the Knowledge Economy”, Šibenik, 2007, p. 71. ;
  22. Jurkovic Majic,O. & Busljeta Banks,I. : “Production of Croatian Halal Products as a Result of Monitoring Consumer Behaviour”, 5th International Conference CIRCLE, University of Nicosia, Cyprus ;
  23. Brkic,L. & Jurkovic Majic,O. : “Advantages and Disandvatages of Using New Technologies in the Education”, 2nd Intarnational Conference on Advanced and Systematic Research, Zadar, Pedagogy and the Knowledge Socitey, ECNSI, Volume 1, 2008.;


  1. Member of CrossCultural Management Comitee of EuroMed Academy EMBRI;

Conference Attendance:

  1. Jurković Majić, O. i Martinović, M.: Research on Users’ Satisfaction with the Quality of Services in Secondary Education in Croatia, 4th CIRCLE Conference, Marketing Consumer Behaviour and Religious Tourism and Events, April 2007, Calabrai, Italy ;
  2. Track Chair for Services Marketing and Session Chair for Internationa and Regional Trade at 1st Annual EuroMed Conference at Marseille Ecole de Management, France, 2008.

Among top 5% of best business schools in the world

ZSEM among 200 of best schools in the world, among 60 of best in Europe

Leader in educating HR specialists