Ivana Bušljeta Banks, Ph.D. - Zagreb School of Economics and Management

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Ivana Bušljeta Banks, Ph.D.

Ivana Bušljeta Banks earned her Master’s degree in linguistics at Arizona State University in 2001. During her graduate studies, she also worked as a Research Associate and Assistant at the same university.  After earning her Master’s degree, she taught Business Writing at the University of Miami, Florida. After returning to Croatia, she joined the Zagreb School of Economics and Management, where she is today a Senior Lecturer of the Business Communications in English courses, and the head of ZSEM’s Foreign Languages Department.

In the 2009/2010 academic year, she enrolled as a doctoral student at the Marketing Department, Faculty of Applied Economics of the University of Antwerp. Under the mentorship of Dr. Patrick De Pelsmacker, she is writing her dissertation entitled Yet another P: Persuasion as the Key Element of Marketing Communication; A Cross-Cultural Study of the Effectiveness of Rhetorical Elements of Persuasion in Advertising. Along with her teaching work, she also engages in research and regularly participates at international conferences in the area of marketing, such as EMAC (European Marketing Academy Conference), ICORIA (International Conference on Research in Advertising), and AMA (American Marketing Association) Winter Educator’s Conference.

Publications

  1. Bušljeta Banks, I., Dens, N., De Pelsmacker, P. (2012). “Men Might Be from Mars, but Women Are Definitely from Venus – Influence of Gender on Effectiveness of Probability Markers”, AMA Winter Marketing Educators’ Conference, St. Petersburg, FL, USA
  2. Bušljeta Banks, Ivana, De Pelsmacker, P. (2011). “Tolerance for Ambiguity and the Effects of Probability Markers in Service Advertisements: A Study of Belgian and Croatian Consumers”,10th International Conference on Research in Advertising, Berlin, Germany
  3. Bušljeta Banks, I., De Pelsmacker, P., Purnawirawan, N. (2011).“Probability Markers in Advertising have a Different Effect on the Purchase Intention for Hedonic and Utilitarian Low and High Involvement Services”, 40th European Marketing Academy Conference, Ljubljana, Slovenia
  4. Bušljeta Banks, I., Mahr, D. (2010). “Content and Form of Online Customer Interfaces: The Contingency Effects of Market Type on Purchase Intentions”, The 9th International Conference on Research in Advertising (ICORIA), Madrid, Spain
  5. Bušljeta Banks, I., Purnawirawan, N. (2010). “’You Matter – We Care’ Communicating (Lack of) Commitment to Customer Satisfaction in a Transitional Economy: The Case of Hospitality Industry in Croatia”, The 9th International Conference on Research in Advertising (ICORIA), Madrid, Spain
  6. Bušljeta Banks, I., Debeljak, J. (2009). “Plagiarism among ZSEM Students: A Sign of Future Unethical Business Practices?”, 3rd International Scientific Colloquium on Business Ethics & Corporate Social Responsibility, Zagreb
  7. Jurković Majić, O., Majić, H., Bušljeta Banks, I. (2009). “Solving Customers’ Complaints as a Key Component of Loyalty in the Service Industry”, 6th International Conference for Consumer Behaviour and Retailing Research, Dornbirn, Austria
  8. Jurković Majić, O., Martinović, M. Bušljeta Banks, I. (2008). “Production of Croatian Halal Products as a Result of Monitoring Consumer Behavior”, 5th International Conference for Consumer Behaviour and Retailing Research, Nikosia, Cyprus
  9. Bušljeta Banks, I., Kruhak, K. (2005).  “Attitude Towards Plagiarism and Teaching How to Avoid It”, 6th Annual Business English Special Interest Group Conference, Monaco

Published works:

  1. Bušljeta Banks, Ivana, De Pelsmacker, P. (2011). “Tolerance for Ambiguity and the Effects of Probability Markers in Service Advertisements: A Study of Belgian and Croatian Consumers”, Conference Proceedings: 10th International Conference on Research in Advertising, Berlin, Germany
  2. Bušljeta Banks, I., De Pelsmacker, P., Purnawirawan, N. (2011).“Probability Markers in Advertising have a Different Effect on the Purchase Intention for Hedonic and Utilitarian Low and High Involvement Services”, Conference Proceedings: 40th European Marketing Academy Conference, Ljubljana, Slovenia
  3. Bušljeta Banks, I., De Pelsmacker, P. (2011).“Probability Markers in Croatian and Belgian Service Advertisements and Tolerance for Ambiguity”, in Handbook of Research in International Advertising (Shintaro Okazaki, ed.), Edward Elgar Publishing
  4. Debeljak, J., Krkač, K., Bušljeta Banks, I. (2011) “Acquiring CSR Practices: From Deception to Authenticity”, Social Responsibility Journal, Volume 7, Issue 1, 2011
  5. Bušljeta Banks, I., Mahr, D. (2010). “Content and Form of Online Customer Interfaces: The Contingency Effects of Market Type on Purchase Intentions”, Conference Proceedings: The 9th International Conference on Research in Advertising (ICORIA), Madrid, Spain
  6. Bušljeta Banks, I., Purnawirawan, N. (2010). “’You Matter – We Care’ Communicating (Lack of) Commitment to Customer Satisfaction in a Transitional Economy: The Case of Hospitality Industry in Croatia”, Conference Proceedings: The 9th International Conference on Research in Advertising (ICORIA), Madrid, Spain
  7. Bušljeta Banks, I. (2010). “Promotion Efforts of Public and Private Higher Education Institutions in Croatia”, Corporate and Marketing Communications Conference, Aarhus, Denmark
  8. Babić, A., Martinović, M., Bušljeta Banks, I.(2009). “Internet Marketing in Financial Institutions – An Addition to or a Part of the Strategy?”, Conference Proceedings: 28th International Conference on Organizational Science Development; New Technologies, New Challenges; Portoroz, Slovenia
  9. Jurković Majić, O., Majić, H., Bušljeta Banks, I. (2009). “Solving Customers’ Complaints as a Key Component of Loyalty in the Service Industry”, International Journal of Managements Cases, Volume 11, Issue 3, Leeds, UK
  10. Babić, A. Martinović, M., Bušljeta Banks, I. (2008). “Customer Relationship Management as a Competitive Advantage of Educational Institutions”, 27th International Knowledge for Sustainable Development Conference, Portoroz, Slovenia
  11. Jurković Majić, O., Martinović, M., Bušljeta Banks, I. (2008). “Production of Croatian Halal Products as a Result of Monitoring Consumer Behavior”, International Journal of Management Cases. Volume 10, Issue 3/4. Leeds, UK
  12. Bušljeta Banks, I. (2005). “Teach Yourself… Myth or Reality? A Critical Review of the Pronunciation Tapes for Teach Yourself Serbo-Croatian Course for Beginners”, Strani jezici, 34(3), Zagreb

Other Activities

  1. Project Leader of Undergraduate Dueal Degree Program and Graduate MSIRE Dual Degree Program between Zagreb School of Economics and Management and Florida International University
  2. Member of the American Chamber of Commerce in Croatia (AmCham)
  3. Member of the European Marketing Academy (EMAC)
  4. Member of the European Advertising Academy (EAA)
  5. Organizer of ICORIA 2013

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