Valentina Pirić, Ph.D. - Zagreb School of Economics and Management

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Valentina Pirić, Ph.D.

Graduated 1995 on Department of International Exchange, Faculty of Economics, University of Zagreb. In 1999 employed by Tomic & Co., general importer for BMW and MINI for Croatia as a marketing and PR manager where she currently works as a member of Managing Board responsible for sales and marketing. In 1999 finished post-graduate studies course in Marketing Theory and Politics and received M.Sc. degree in marketing. In 2006 she received PhD in Economics at the Faculty of Economics, University of Zagreb.

Publications

Objavljeni  znanstveni

radovi

  • Martinović, M., Domović, J., Pirić, V. “Perception of Health Products and Trends in Online Shopping and Promotion of Health Products in Croatia”, Herald NAMSCA 4, pp. 422-428, 2018
  • Pirić, V., Martinović, M., Barac, Z., „A study on customer’s perception of Croatia’s banking industry“, UTMS Journal of Economics, Vol. 9, No. 2, pp. 169-180, 2018
  • Pirić, V., Masmontet, P., Martinović, M. “The Relationship between Employer Branding and Social Networks: Analysis from the Perspective of Young Graduates”, Journal of Marketing Development and Competitiveness, Vol. 12, No. 2, pp. 30-48, 2018
  • Gerardi, B., Pirić, V., „Digital Marketing and Transformation of Marketing Mix in Croatia and Worldwide“, Mate d.o.o., Zagreb, 2018
  • Martinović, M., Pirić, V. “Expectations of Millenials in regards with applied teaching methods and learning through technology during Marketing classes”, 6th Higher Education Institutions Conference – Proceedings, Aleksić, Maslać, K., (ur.), Mate d.o.o., Zagreb, str. 78-82, 2018
  • Pirić, V., Vitlov, E., Martinović, M., „Copayment on Drug Prescription and its Influence on Patient Behaviour – a Croatian Example“, Journal of Marketing Development and Competitiveness, Vol. 11 (4) pp. 118-130, 2017
  • Pirić, V., Martinović, M., Barac, Z., „Analysing the Participation of Young People in Politics: An Exploratory Study Applied on Motivation in Croatia“, 19. WASET World Academy of Science, Engineering and Technology, Conference Proceedings, March 11-12, Dubai, UAE, 2017
  • Pirić, V., Martinović, M., Barac, Z., „Analysing the Participation of Young People in Politics: An Exploratory Study Applied on Motivation in Croatia“, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, Vol. 11, NO. 3, pp. 521-527, 2017
  • Pirić, V., Krkač, K.,, Martinović, M., „Political Marketing Communications and Possible Contribution on Facebook, Social Networks and the Usage of New Technologies in the Republic of Croatia“, Journal of Advancements in Economics, Finance & Accounting, Volume VI, November 1, 2016, Washington, USA
  • Pirić, V., Krkač, K.,, Martinović, M., „Political Marketing Communications and Possible Contribution on Facebook, Social Networks and the Usage of New Technologies in the Republic of Croatia“, Peer Reviewed Paper Presentation, 2016 Academic OASIS, International Multidisciplinary Academic Conference, 2016 IAABR International Conference on Business, Economics, Finance & Accounting, Orlando, Florida, March 9-12, 2016
  • Pirić, V., „Ponašanje potrošača u turizmu – osnovne značajke turista kao potrošača“, u udženiku Turizam: Studije slučaja Hrvatske i regije, Mate d.o.o., Zagreb, 2016., str. 33-44.
  • Pirić, V., „Povijesni razvoj turizma na primjeru grada Opatije“, u udžbeniku Turizam: Studije slučaja Hrvatske i regije, Mate d.o.o., Zagreb. str. 3.-18.
  • Pirić, V., Ćelić, I., „Motivacija glasača – moralno utemeljenje odluke i odgovornost za njezine posljedice“ – „Voter Motivation – Morally Based Decisions and Responsibility for Consequences“, Obnovljeni život, Časopis za filozofiju i religijske znanosti, Vol. 71, br. 3, Zagreb, 2016., str. 363 – 374.
  • Pirić, V., Milas, Z., Corporate communication as an extended management function“, Book of Proceedings, First International Scientific and professional Conference „Fedor Rocco“ – Croatian prospects in the European Union, Zagreb, 2014., Croatia, str. 359.-367
  • M. Martinović, O. Jurković-Majić, V. Pirić, S. Arambašić, K. Miličević, srednjoškolski udžbenik „Marketing 3“, Mate, Zagreb, 2014.
  • Pirić, V., Martinović, M., Njavro, Đ., „Client satisfaction with services rendered as a contemporary marketing tendency and the source of client loyalty – case of the brand BMW Croatia, Magazine Practical Marketing, 2013., No. 11 (201), str. 27-35
  • Pirić, V., „Gerila marketing na primjeru poduzeća Tomić & Co.“, poglavlje u knjizi Martinović, M., „Marketing u Hrvatskoj – 55 poslovnih slučajeva“, Mate, Zagreb, 2011.
  • Pirić, V., koautor, Previšić J. (ed.), „Leksikon marketinga“, Ekonomski fakultet Zagreb,, 2011.
  • Maja Martinović, Valentina Pirić, Andrijana Mušura:“Etička pitanja vezana uz proizvod kao dio marketinškog spleta“,Obnovljeni život, 04/2011, Zagreb
  • Valentina Pirić, Maja Martinović, Đuro Njavro: „Utjecaj promjene korporacijskog vizualnog identiteta na imidž poduzeća i prodajne rezultate u uvjetima recesije“,  Grebenikov Business Career, Advertising Theory and Practice“, August 2011, No. 4 (46), str. 204.-220.
  • Valentina Pirić: „Utjecaj korporacijskih komunikacija na imidž i konkurentnost poduzeća“, Tržište, Vol. XX, (2008), br. 2, str. 149.-162.
  • Valentina Pirić: „Korporacijske komunikacije: uloga, značaj i utjecaj na imidž poduzeća“, Zbornik sažetaka s XIX. Kongresa CROMAR-a, „Marketinške Paradigme za 21. Stoljeće“, Zagreb, 21-22. Listopada, 2005., str. 62.-63.
  • Kristina Krpan Kobešćak, Valentina Pirić: „Utjecaj grafičkog dizajna i marketinške komunikacije na prodajne rezultate; The Influence of Graphic Design and Marketing Communication on Sales Results“, Proceedings of the 9th International Conference on Printing, Design and Graphic Communications Blaž Baromić, Faculty of Graphic Arts – University of Zagreb, Lovran, Croatia, 15-16 September, 2005., str. 59.-64
  • Valentina Pirić, Zvonko Pirić: „Influencing the Online Consumers Behaviour: The Case of Premium Brand Car Manufacturer in Croatia“, Proceedings of the SixthInternational Conference on Enterprise in Transition, Book of Extended AbstractsCD ROM with full papers, University of Split, Faculty of Economics, Split-Bol, May, 25-28, 2005., str. 124-127
  • Valentina Pirić:“The Influence of Corporate Communications on Corporate Image: The Picture of the Croatian Car Market“, Proceedings of the 2nd International Conference: An Enterprise Odyssey: Building Competitive Advantage, June 17-19, 2004., str. 261-262
  • Jasna Jurum Kipke, Valentina Pirić, Marina Manucci: „The influence of BMW Group Energy Strategy Communication on Corporate Image“, Promet-Traffic-Traffico, Scientific Technical Journal forTraffic Theory and Practice, Vol. 16, No.4, 2004., str. 231-237 
  • Maja Martinović, Valentina Pirić: „Društveni marketing s posebnim osvrtom na vjerske institucije i vjerske škole u Republici Hrvatskoj“, Mostariensia. Časopis za humanističke znanosti, Sveučilište u Mostaru, Bosna i Hercegovina, Mostar, 2003., str. 123-140
  • Harald NAMSCA i UTMS Journal of Economics

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