Panel Discussion titled “The Role of Stakeholders in Creating Tourism Destination Brand” was organized by professor Matea Hanžek for students of Robins School of Business. Matea Hanžek moderated the panel and its guests were Sabina Storjak (senior sales manager, Esplanade hotel), Dražen Grubišić (co-founder of the Museum of interrupted connections), Juraj Zebec (co-founder of Wayadou, Croatian destination management company) and Sanja Gregorius (owner of Apetit City Restaurant & Bar ).
The panel was held within the International Consulting Program, organized by ZSEM in cooperation with Robins School of Business, University of Richmond. The program is attended by 20 American MBA students, and this week they are in Zagreb and consult with 5 companies operating in Croatia. In addition to interesting lectures at ZSEM, students visited the culinary workshop in Sisak, Plitvice, and will still visit Rimac cars and Greyp Bikes.