Objective of this course is to teach students how to apply a certain marketing strategy, starting with problems faced by a marketing manager. These problems are mainly the following: (1) analyzing marketing opportunities, competition and environment; (2) market segmentation, selecting target markets and developing the marketing mix; (3) marketing strategies to maintain a competitive advantage in different market circumstances and product life-cycle stages (introduction, growth, maturity, decline).
STRATEGY (5 ECTS)
The course is based on the following concepts and management strategies: developing a capacity for strategic thinking, estimating alternatives, forecasts and management of strategic change; connecting different managerial disciplines; reactions to acquisitions, outsourcing, decreasing the number of employees, joint ventures, strategic mergers; development, coordination and managing financial, physical and human resources; strategy models, competitive advantage, strategic options.
BUSINESS ETHICS, CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY (3 ECTS)
In the Business Ethics, CSR and Sustainability Course, students will learn how to recognize moral dilemmas in business, fast formulation of solutions to these dilemmas, all in a transparent manner. Students will also engage in critical analysis of business cases and will learn to make transparent, ethical business decisions. The following concepts are covered in his course: ethical systems, ethical systems, ethical decision making in doing business- all in relation to customers, market, environment, procurement and international business. Furthermore, the place and role of a corporation will be analyzed in terms of its position with respect to culture, religion, tradition, government policy and legislation, etc.
FINANCIAL MARKETS AND INSTITUTIONS (5 ECTS)
This course deals with financial markets, where participants are given asymmetrical information. The main intention is to cover basic concepts, as well as to review current issues within the area of financial markets and institutions. We’ll examine the role of financial intermediaries in the process of resolving information asymmetry on the loan market and in promoting economic growth.
FINANCIAL STATEMENTS ANALYSIS (5 ECTS)
The course is primarily focused on acquiring basic concepts for interpretation of financial reports as a ground for the business decision-making process at the management level. The course is especially concerned with the static analysis of financial statements (balance sheet, income statement and cash flow statement), and dynamic analysis of the future cash flows of the investment projects. It emphasizes the valuation of debtor’s instruments and capital, based on internationally adopted standards.
FINANCIAL REPORTING (6 ECTS)
The aim of the course is to analyze the application of the International Financial Reporting Standards (IFRSs) through selected case studies. Students will be presented the regulatory framework for financial reporting in the EU and Croatia based on regulations and international standards. The content and structure of the IFRS will be historically reviewed. Special attention will be given to the formulation of the accounting policy in the areas of recognition and measurement of accounting categories as well as of publishing in the accounting reports pursuant to the IFRS.
Professors at ZSEM are great since they resort to several innovative teaching methods, and most of the times I was able to learn from their personal experiences on the market. All of these made me feel very interested in the courses I was taking at the time and made me want to go for further knowledge. Read more...
I like best that it's a small school and also the teaching style - during lectures and seminars we work on real case studies. There's not too much theory and everything is very practice oriented, which is very different from my university back home. Read more...
From the beginning I had very high expectations about the MBA program at ZSEM, including both the subject courses and the professors. The thing that I liked the most was the way of teaching, especially from the international professors who encourage each lecture to have discussions and where students are encouraged to give their opinions. I also liked that the professors gave real life examples in class. Another thing that I liked about the program is that in both semesters, there were many international students so I had the opportunity to make friends from all over the world. Read more...
Among top 5% of best business schools in the world
ZSEM among 200 of best schools in the world, among 60 of best in Europe