Curriculum - Zagreb School of Economics and Management


Fall semester (September – February)

Managerial Accounting - Controlling3
Project Management5
Marketing Strategy / Simulation5
Quantitative Methods for Managers4
Strategies for Managing Human Resources5
Maximization and Measurement of Company Value5


This course will prepare students/managers for critical and analytical thinking while making business decisions based on currently available information from different types of financial reports. This way, students/managers should be able to use the knowledge they acquire in everyday situations in the companies where they work. This course includes topics such as interpretation and analysis of basic financial reports, cost calculation and the business budgeting process, and interpretation of new concepts used to measure company value for stockholders.


Efficient project management ensures that projects are done within deadlines and budgets, and achieve a satisfactory level of quality. The goal of the course is to introduce students to techniques needed for achieving these three goals. The basic issues and segments of project management that students will master are: the qualities of efficient project manager, typical responsibilities of a manager and a choice of a project, providing and developing projects; development of a detailed work and time plan as well as budget, creating a project team and keeping it together, managing, controlling the quality of the work on the project and risk management; communication between members of a project team, investors and managers; forecasting and avoiding potential problems; specific roles of support services (finances, marketing, procurement, IT support).


The goal of this course is to introduce students to practical applications of marketing strategy, starting with challenges every marketing manager faces. Usually, the challenges include: (1) market assessment, competition and conditions that affect sales of products and services, (2) market segmentation, choosing a target market and a marketing mix, (3) strategies through which a competitive advantage is maintained in different market and competitive conditions (introduction, growth, maturity and decline phases). The base, of course, is a simulation of marketing strategy, Markstrat, in which students will make decisions on their own marketing strategies, with set parameters, on a market experiencing strong competition.


This course is designed to help students comprehend the continuing and systematic management of functions within organizations so that they may compete in the corporate world of the 21st century. This course will contain Capstone computer simulation. The importance of maximizing value for shareholders and its numerous aspects will be discussed using theoretical concepts, which will be implemented during this project. Students will control all the aspects of a business: production, sales, marketing, distribution, financing, human resource management, etc.


The goal of this course is to have students apply theory in a simulation game. Students will learn how recruitment decisions, employee promotions, education and other factors affect the market position of a company, and what are the consequences for employee motivation, employee turnover, etc. This course will contain the HR management simulation.

Spring Semester (March – July)

Management of Change and Human Resources5
Managerial Techniques3
Business Ethics and Corporate Social Responsibility6
Graduate Thesis7


The first course, Management of Change and Human Resources, focuses on the micro aspect of change, as well as psychological resistance to change. In this course, you will cover the basic functions of human resource management by studying your own organization, by working with other, and by completing a project. You will also engage in an analysis of work places and job descriptions. The functions covered in this course include: recruiting, selection and introduction to the workplace, employee training, etc.


The course almost entirely focuses on practical exercises. It covers three of many different management techniques: presentation, business negotiation and business decision-making. In the first set of lectures, students will develop and hone their presentation skills. After recording and analyzing their speeches, there are also exercises that include video-taping and situation analysis. The second set of lectures will focus on important theoretical concepts that will help our students understand the process of negotiation, as well as enhance their negotiating skills. This all is followed by a series of exercises designed to develop negotiating techniques (distributive and integrative negotiation, trust, equity, personal styles, creativity, negotiating with multiple participants, etc). In the part dealing with business decision-making, students will be introduced to intuitive, rational, programmed and non-programmed, and interactive decision-making. Game theory and value-added information in decision-making are all advanced topics that will be introduced to students for the first time in the course of their studies.


Various types of leadership are crucial for the survival of any given organization. With practical examples and role playing, this course places an emphasis on motivation, understanding, interpersonal relationships, and models of communication, change management, listening skills, team work, conflict solution, negotiating, time management, goal setting and organizational values.


The course is based on the following concepts and management strategies: developing a capacity for strategic thinking, estimating alternatives, forecasts and management of strategic change; connecting different managerial disciplines; reactions to acquisitions, outsourcing, decreasing the number of employees, joint ventures, strategic mergers; development, coordination and managing financial, physical and human resources; strategy models, competitive advantage, strategic options.


In the Business Ethics and Corporate Social Responsibility Course, students will learn how to recognize moral dilemmas in business, fast formulation of solutions to these dilemmas, all in a transparent manner. Students will also engage in critical analysis of business cases and will learn to make transparent, ethical business decisions. The following concepts are covered in his course: ethical systems, ethical systems, ethical decision making in doing business- all in relation to customers, market, environment, procurement and international business. Furthermore, the place and role of a corporation will be analyzed in terms of its position with respect to culture, religion, tradition, government policy and legislation, etc.

What students say about ZSEM?

Vitor Duarte

Professors at ZSEM are great since they resort to several innovative teaching methods, and most of the times I was able to learn from their personal experiences on the market. All of these made me feel very interested in the courses I was taking at the time and made me want to go for further knowledge.

Sid Eshuis

I like best that it's a small school and also the teaching style - during lectures and seminars we work on real case studies. There's not too much theory and everything is very practice oriented, which is very different from my university back home.

Matea Sokolar

From the beginning I had very high expectations about the MBA program at ZSEM, including both the subject courses and the professors. The thing that I liked the most was the way of teaching, especially from the international professors who encourage each lecture to have discussions and where students are encouraged to give their opinions. I also liked that the professors gave real life examples in class. Another thing that I liked about the program is that in both semesters, there were many international students so I had the opportunity to make friends from all over the world.

Among top 5% of best business schools in the world

ZSEM among 200 of best schools in the world, among 60 of best in Europe

Leader in educating HR specialists