Marketing is a central function in all successful modern organizations, regardless if they’re corporations, small or medium size businesses, charities, and even in some government institutions. The importance of marketing in today’s society cannot be overstated; as technological advancements have made it easier for companies to find customers and markets in different parts of the world, marketing has become a complex activity that transcends the 4P’s; successful marketing is the key to survival of many organizations. Career options in marketing can also be very diverse. If you decide to make the leap and specialize your skills in this field, you can work for companies that engage in marketing activities such as brand management, strategic management, or new product development. Also, you can work for organizations that provide marketing services such as marketing research, advertising, public relations, or consulting.
The goal of this program is to prepare students for senior marketing positions in a variety of organizations by developing their skills and knowledge in marketing, while also transferring ethical business values. This program will expose students to knowledge of marketing concepts and theories, and will also teach them how to apply these marketing concepts and theories in various organizational and industrial contexts. This program provides an optimal combination of courses in marketing theory, such as Consumer Behavior, Product Management and Design, Services Marketing, International Marketing and more, along with more qualitative courses such as Marketing Research, Marketing Metrics, and Price Management. Students will have to take part in a marketing simulation in which their theoretical knowledge is tested as they assume the role of a marketing manager in a virtual company. Lecturers in this program include John D. Branch (University of Michigan, United States), Paul R. Murphy (John Carroll University, United States), Daniel Butler (Auburn University, United States), Patricia Loubeau (Iona College, United States), Thomas Baker (Clemson University, United States), Carlos Rodriguez (Delaware State University, United States), Tracy Tuten (East Carolina University, United States), Dominik Mahr (Maastricht University, The Netherlands), and others.