Curriculum

First semester

COURSESECTSFACULTY
Information Security5Suzana Stojaković-Čelustka, PhD, ZSEM, Croatia
Electronic Business Management5Hrvoje Jerković, PhD, ZSEM, Croatia
Business Intelligence Application5Goran Radonić, MSc, ZSEM, Croatia
SAP/ MS Dynamics NAV6Karmela Aleksić-Maslać, MSc, ZSEM, Croatia,
Branko Sinković, MA, ZSEM, Croatia
Business Ethics, CSR and Sustainability 3Kristijan Krkač, PhD, ZSEM, Croatia,
Borna Jalšenjak, PhD, ZSEM, Croatia,
Igor Matutinović PhD, ZSEM, Croatia
Managerial Tehniques 3Andrea Brajša Žganec, PhD, ZSEM, Croatia,
Jagoda Poropat Darrer, MA, ZSEM, Croatia

Second semester

COURSESECTSFACULTY
Maximization and Measurement of Company Value (Capstone)5Igor Gvozdanović, DBA, ZSEM, Croatia
Project Management5Siniša Krajnović, PhD, ZŠEM, Croatia
System Analysis and Design5Ivica Crnković, PhD, ZSEM, Croatia
Marketing Simulation5Maja Martinović, PhD, ZSEM, Croatia,
Mira Marušić, PhD, ZSEM, Croatia
Electronic Commerce Management5Hrvoje Jerković, PhD, ZSEM, Croatia

* ZSEM reserves the right to change the courses and the faculty

Course Description

ELECTRONIC BUSINESS MANAGEMENT (5 ECTS)

This course will focus on e-business technologies and e-business theories that are applicable in today’s business environment. Students will, through practical examples, master current e-business concepts, and will learn to build web applications.

MAXIMIZATION AND MEASUREMENT OF COMPANY VALUE (5 ECTS)

This course is designed to help students comprehend the continuing and systematic management of functions within organizations so that they may compete in the corporate world of the 21st century. This course will contain the Capstone computer simulation. The importance of maximizing value for shareholders and its numerous aspects will be discussed using theoretical concepts which will be implemented during this project. Students will control all the aspects of a business: production, sales, marketing, distribution, financing, human resource management, etc.

PROJECT MANAGEMENT (5 ECTS)

Efficient project management ensures that projects are done within deadlines and budgets, and achieve a satisfactory level of quality. The goal of the course is to introduce students to techniques needed for achieving these three goals. The basic issues and segments of project management that students will master are: the qualities of efficient project manager, typical responsibilities of a manager and a choice of a project, providing and developing projects; development of a detailed work and time plan as well as budget, creating a project team and keeping it together, managing, controlling the quality of the work on the project and risk management; communication between members of a project team, investors and managers; forecasting and avoiding potential problems; specific roles of support services (finances, marketing, procurement, IT support).

MARKETING SIMULATION (5 ECTS)

The goal of this course is to introduce students to practical applications of marketing strategy, starting with challenges every marketing manager faces. Usually, the challenges include: (1) market assessment, competition and conditions that affect sales of products and services, (2) market segmentation, choosing a target market and a marketing mix, (3) strategies through which a competitive advantage is maintained in different market and competitive conditions (introduction, growth, maturity and decline phases). The base of course is a simulation of marketing strategy, Markstrat, in which students will make decisions on their own marketing strategies, with set parameters, on a market experiencing strong competition.

MANAGERIAL TECHNIQUES (3 ECTS)

The course almost entirely focuses on practical exercises. It covers three of many different management techniques: presentation, business negotiation and business decision-making. In the first set of lectures, students will develop and hone their presentation skills. After recording and analyzing their speeches, there are also exercises that include video-taping and situation analysis. All these exercises are repeated until students start showing considerable progress. The second set of lectures will focus on important theoretical concepts that will help our students understand the process of negotiation, as well as enhance their negotiating skills. This all is followed by a series of exercises designed to develop negotiating techniques (distributive and integrative negotiation, trust, equity, personal styles, creativity, negotiating with multiple participants, etc). In the part dealing with business decision-making, students will be introduced to intuitive, rational, programmed and non-programmed, and interactive decision-making. Game theory and value-added information in decision-making are all advanced topics that will be introduced to students for the first time in the course of their studies.

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