Curriculum - Zagreb School of Economics and Management

Curriculum

First semester - Fall Semester (September – February)

CODECOURSE TITLEECTS
MN713Project Management5
MK593Marketing Strategy/Simulation5
FN547Maximization and Measurement of Company Value5
IT631Information Security5

PROJECT MANAGEMENT (ECTS 5)

Efficient project management ensures that projects are done within deadlines and budgets, and achieve a satisfactory level of quality. The goal of the course is to introduce students to techniques needed for achieving these three goals. The basic issues and segments of project management that students will master are: the qualities of efficient project manager, typical responsibilities of a manager and a choice of a project, providing and developing projects; development of a detailed work and time plan as well as budget, creating a project team and keeping it together, managing, controlling the quality of the work on the project and risk management; communication between members of a project team, investors and managers; forecasting and avoiding potential problems; specific roles of support services (finances, marketing, procurement, IT support).

MARKETING STRATEGY & SIMULATION (ECTS 5)

Objective of this course is to teach students how to apply a certain marketing strategy, starting with problems faced by a marketing manager. These problems are mainly the following: (1) analyzing marketing opportunities, competition and environment; (2) market segmentation, selecting target markets and developing the marketing mix; (3) marketing strategies to maintain competitive advantage in different market circumstances and product life-cycle stages (introduction, growth, maturity, decline). This marketing course is designed to provide an in-depth understanding the job of a typical marketing manager in marketing departments. The course will draw knowledge and skills from a variety of areas, including marketing strategy, consumer behavior, market research and statistics. The key element of this course is Markstrat, the marketing simulation game. The course attempts to simulate the marketing manager’s job through the development and implementation of a marketing plan in the context of Markstrat simulations.

MAXIMIZATION AND MEASUREMENT OF COMPANY VALUE (ECTS 5)

This course is designed to help students comprehend the continuing and systematic management of functions within organizations so that they may compete in the corporate world of the 21st century. This course will contain the Capstone computer simulation. The importance of maximizing value for shareholders and its numerous aspects will be discussed using theoretical concepts, which will be implemented during this project. Students will control all the aspects of a business: production, sales, marketing, distribution, financing, human resource management, etc.

Apart from learning how to steer a company toward long-term maximization of shareholder value, students will learn theoretical concepts on how to measure company performance as well as what critical success factors influence value of a company. For example how strategically think in terms of creating long-term value for shareholder, identify critical success factors that contribute to strategic management processes within a multinational business environment, etc.

INFORMATION SECURITY (ECTS 5)

Information technology has enabled organizations to work more efficiently. However, with all its advantages, security risks and threats to confidentiality, integrity and information accessibility have also appeared. In order to protect information sources, it is necessary to identify and be able to handle the threats. Threats can be various; going from a human mistake to theft, vandalism, computer crime, natural catastrophes, and many others.

The students will be able to identify the problems of ethics and corporate social responsibility, as well as forecast costs and benefits related to a company’s  business related to technology (homework). The students will study different literature from the field of Information Security. They will link theoretical knowledge with real business cases. When they face a business problem, in order to solve it, they will apply adequate methods, coming from different fields of a chosen discipline. Students will be able to understand general information security concepts, understand what are common threats and types of attacks and attackers in a digital environment, understand the importance of security standards and relevant legislation, understand technical aspects of information security, understand the basics of protecting e-business (exam).

Second semester - Spring Semester (March – July)

COURSE TITLEECTS
Telecommunication Networks4
Artificial Intelligence5
Business Intelligence Application5
SAP/MS Dynamics NAV6
Electronic Commerce Management5
Business Ethics and Corporate Social Responsibility6
Graduate Thesis10

SAP/MS DYNAMICS NAV (ECTS 6)

This course is designed to develop the student’s ability of introducing planning and management of ERP systems to become competitive, productive and flexible in time of global economy. When selecting the ERP system to offer students the opportunity to introduce more detailed, ZSEM selected the SAP as one of the currently the largest software company in Europe and fourth largest in the world, and also the world’s largest producer of ERP systems, and MS Dynamics NAVas the first and so far the only ERP (Enterprise Resource Planning) system for small and medium enterprises that have over one million user licenses in the world.Since SAP and MS NAV are used from more than one hundred thousand companies, it is very likely that the students use it during their professional careers. SAP and NAV are certainly good examples where the students can learn basic functionality of the systems and try them.

BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY (ECTS 6)

Business ethics is not a clear and unambiguous area; it is exposed to numerous interpretations within the context of “what is the right thing to do”. The course comprises discussions on interrelations between economic, legal, political, social, cultural and ethical issues in the definition of the business policy, managerial decision making at the stage of the business policy implementation, and, finally, as an integral part of business activities.

ELECTRONIC COMMERCE MANAGEMENT (ECTS 5)

Course is consisted of lectures complemented with case studies and in parallel with progress of lectures student will develop their e-commerce business plan for chosen business idea related to field of e-commerce or e-business. Main emphasis is on case studies and student activity in the class during lectures.

The course objectives are to teach students to understand technological concepts of Internet, World Wide Web and Web 2.0 applications, to teach students to use different programs and tools for realization of e-business project, to analyze and understand main trends in e-business, to create e-business plan, to monitor and participate on global world market by using ICT and prepare students for lifelong learning.

What students say about ZSEM?

Vitor Duarte

Professors at ZSEM are great since they resort to several innovative teaching methods, and most of the times I was able to learn from their personal experiences on the market. All of these made me feel very interested in the courses I was taking at the time and made me want to go for further knowledge.
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Sid Eshuis

I like best that it's a small school and also the teaching style - during lectures and seminars we work on real case studies. There's not too much theory and everything is very practice oriented, which is very different from my university back home.
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Matea Sokolar

From the beginning I had very high expectations about the MBA program at ZSEM, including both the subject courses and the professors. The thing that I liked the most was the way of teaching, especially from the international professors who encourage each lecture to have discussions and where students are encouraged to give their opinions. I also liked that the professors gave real life examples in class. Another thing that I liked about the program is that in both semesters, there were many international students so I had the opportunity to make friends from all over the world.
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