Fifth semester - Zagreb School of Economics and Management

Fifth semester

This course is the first course that will help students to perceive a manager’s role and teach them a manager’s most fundamental tasks, problems, and functions. The goal of this course is to develop a deeper understanding for basic managerial functions (planning, organizing, influencing, and control) through lectures, case studies, video clips, discussion, and problem solving activities. However, students will also learn to identify ethical problems and questions of social responsibility, as well as the implications of organizational values on long term business outcomes. At the conclusion of this course, students will have had acquired basic knowledge in the area of management, and will have developed a basic understanding of the needed skills to become a successful manager.

This course provides students with an introduction to the area of marketing, as part of which they will learn how to utilize their business model to make an optimal profit, while achieving customer satisfaction. Students will learn what role marketing plays in a company’s strategy, which external variables a company can influence, and which variables it must adapt to. Topics covered in this course include: the marketing mix, choosing a target market, market research, promotion, propaganda and publicity, distribution, determining prices, sales and sales promotion, and others. A special section of the course is focused on ethics in marketing and social responsibility. Students will also write a marketing journal, in which they will demonstrate their level of theoretical knowledge and how to apply them on real-life marketing examples.

In this course, students will be introduced to different types of financial institutions, instruments, and markets and they will learn to understand the difference between the principle actors in these markets, as well as the specifics of the regulatory framework in which they function. This way, students are prepared for careers in financial institutions, as well as to maintain relationships with financial institutions and markets they will come into contact with as representatives of the corporate sector. Different financial instruments will be covered – from the most simple (stocks and bonds), to the more complex (derivatives). Financial institutions covered in this course include financial intermediaries in the banking and non-banking sectors, while financial markets covered include the money, foreign exchange, and capital markets.

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