First semester - Zagreb School of Economics and Management

First semester

The course familiarizes students with basic concepts from the field of microeconomics, which studies the behavior of economic agents such as producers, industries, individual consumers and their respective relations. The goal of this course is to study how and if an economy uses its scarce resources to maximize goals (profits, utility) of society. The course starts off with an introduction to markets, the concept of supply and demand and continues with an analysis of the economic behavior of consumers and producers – how firms decided how much to produce, how producers maximize profits, and how perfect competition and other market structures such as monopolies and oligopoliesfunction. This course provides students with an introduction to the most important concepts in economics, providing them with a foundation for more advanced courses.

The goal of this course is to introduce students to the principles of accounting through which they will be able to analyze basic financial reports, similar to those they will encounter upon entering the business world. Course participants will be introduces to the most importance accounting principles of bookkeeping. A special emphasis will be placed on accounting techniques for recording assets, liabilities, capital, revenue and expenditures, as well as creating final financial reports. At the conclusion of the course, students will be introduces to the principles of managerial accounting and cost accounting, which will be studied in each of their respective courses. By actively participating in classes and exercises and by contributing to individual and team assignments, students will develop the capability to make independent business decisions based on external financial reports.

The ability to communicate is vital element in today’s business and management environments. Communication skills often represent the difference between success and failure. The goal of this course is to aid students in their development of business communication skills as future managers and successful business people. This course will cover networks, structures, and communication models within organizations, so that they may adapt their communications to the needs and goals of their organization. Students will also learn to recognize that communication skills aren’t a goal, they’re a method and tool which can help them achieve their goals.

New technologies have revolutionized the way in which we live and do business. In today’s business world, we have an imperative to be informed on technological trends, as it’s necessary to stay competitive on the labor market. In this course, students will be introduced to basic concepts of operating systems, they will then learn to use MS Office, fracture text, process images, create presentations, create a web page, and create a simple database. The course also covers more advanced topics such as mobile communications, computer networks, e-commerce, and the relationship between ethics and ICT. By completing this course, students will become more technologically literate, able to adapt to technological circumstances at their place of work.

The course introduces students to basic elements of critical thinking and helps them to attain skills of argumentation and communication necessary for better argumentation, inference and decision making in the globalized business world.

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