Microeconomics focuses on the behavior of economic agents, such as producers and consumers, their respective (inter)relations, and different market structures. The course starts with an introduction to markets and role of prices and continues with the following topics: detailed analysis of supply and demand and their respective determinants, behavior of consumers and the way they maximize their utility, theory of production and costs, how firms maximize their profitability, perfectly competitive and imperfectly competitive (monopoly, oligopoly, monopolistic competition) market structures, strategic interaction of firms on imperfectly competitive markets, and more. This course will enable students to successfully analyze microeconomic problems and to follow the most up-to-date literature on the subject.
The Social Psychology course aims to provide a theoretical foundation for understanding organizational psychology, human resource management, and consumer behavior, all of which will all be covered in courses the senior years of this undergraduate program. Topics covered in this course include social opinion, social behavior and influence, social perception, cognition, non-verbal communication, social attitudes, leadership styles, and characteristics and forms of social influence. The course is organized as a combination of lectures and exercises, and topics that are taught in class will be demonstrated through simulation exercises in the form of well-known experiments, workshops, quizzes, and videos.
Many entrepreneurs and business people can testify to the fact that it’s not enough to have an interesting business idea, one must also know how to communicate that idea to others. For this reason, the Zagreb School of Economics and Managements offers an obligatory Rhetorics course in order to teach students how to effectively and convincingly present their ideas to others. By preparing a speech or a debate, students will learn how to collect, organize, articulate, remember, and say everything they want to transmit to their audience, all within set rhetorical frameworks. By analyzing video and audio examples of speeches, students will learn to critically analyze the quality of certain rhetoric and learn which kind of verbal communication style they must use in different business situations.