Fifth semester - Zagreb School of Economics and Management

Fifth semester

The goal of this course is to make the students familiar with applying regression methods when analysing economic data. This course contains theoretical and practical aspects of statistical analysis and focuses on the assessment of various econometric models and their interpretations.

The goal of this course is to expand the student’s knowledge in the field of problem optimization that was acquired through previous courses. Real economic problems are used to train the students for being able to solve such problems by themselves. When modelling problems, nonlinear mathematical programming models are used, which include decision variables, nonlinear goal functions and linear and nonlinear boundaries.

The aim is to familiarize students with the basic results of the theory of ordinary differential equations and their applications in economics and related disciplines.

Students will have an opportunity to build a system of values in which ethics and social responsibility in business will play a big role. Students will acquire basic knowledge in the field of business communications. Students will become effective communicators and gain presentation and communication (written and spoken) skills. Students will have the ability to adapt which is essential in doing business in a global environment.

This course is the first course that will help students to perceive a manager’s role and teach them a manager’s most fundamental tasks, problems, and functions. The goal of this course is to develop a deeper understanding for basic managerial functions (planning, organizing, influencing, and control) through lectures, case studies, video clips, discussion, and problem solving activities. However, students will also learn to identify ethical problems and questions of social responsibility, as well as the implications of organizational values on long term business outcomes. At the conclusion of this course, students will have had acquired basic knowledge in the area of management, and will have developed a basic understanding of the needed skills to become a successful manager.

This course provides students with an introduction to the area of marketing, as part of which they will learn how to utilize their business model to make an optimal profit, while achieving customer satisfaction. Students will learn what role marketing plays in a company’s strategy, which external variables a company can influence, and which variables it must adapt to. Topics covered in this course include: the marketing mix, choosing a target market, market research, promotion, propaganda and publicity, distribution, determining prices, sales and sales promotion, and others. A special section of the course is focused on ethics in marketing and social responsibility. Students will also write a marketing journal, in which they will demonstrate their level of theoretical knowledge and how to apply them on real-life marketing examples.

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