Third semester - Zagreb School of Economics and Management

Third semester

In order to conduct any quantitative analysis or primary research, a working knowledge of statistics is vital. This course will introduce students to basic statistical concepts such as random variables, frequency distribution, mode, median, arithmetic means, dispersion measures, probability, and basic distributions of discrete and continued random variables. All topics will be illustrated with examples of their practical use in the areas of economics and business. This course will also help students develop a statistical mindset and to use precise statistic terms in order to communicate their findings. The coursework in Statistics 1 will be further built upon in Statistics 2, which students take in the following semester.

The content of this course covers following topics: Assumptions of linear programming. Modelling linear problems of production. Problems with transport, choice of assortment, investments and others. Model analysis. Simplex method. Duality in linear programming. Economic interpretation of duality. Sensitivity analysis. Problems with large dimensions. Problems with the sequence of production in equipment. Solving problems with the help of computer programs.
The goal of this course is to make the students familiar with optimization problems in the economy - how to model them mathematically, how to solve them with existing mathematical methods, how to interpret the results - all with the purpose of making optimal decisions. We will use models of linear programming which include the variable of decision making, the linear function of targets and linear limitations.

Microeconomics focuses on the behavior of economic agents, such as producers and consumers, their respective (inter)relations, and different market structures. The course starts with an introduction to markets and role of prices and continues with the following topics: detailed analysis of supply and demand and their respective determinants, behavior of consumers and the way they maximize their utility, theory of production and costs, how firms maximize their profitability, perfectly competitive and imperfectly competitive (monopoly, oligopoly, monopolistic competition) market structures, strategic interaction of firms on imperfectly competitive markets, and more. This course will enable students to successfully analyze microeconomic problems and to follow the most up-to-date literature on the subject.

The goal of this course is to introduce students to the principles of accounting through which they will be able to analyze basic financial reports, similar to those they will encounter upon entering the business world. Course participants will be introduces to the most importance accounting principles of bookkeeping. A special emphasis will be placed on accounting techniques for recording assets, liabilities, capital, revenue and expenditures, as well as creating final financial reports. At the conclusion of the course, students will be introduces to the principles of managerial accounting and cost accounting, which will be studied in each of their respective courses. By actively participating in classes and exercises and by contributing to individual and team assignments, students will develop the capability to make independent business decisions based on external financial reports.

Many entrepreneurs and business people can testify to the fact that it’s not enough to have an interesting business idea, one must also know how to communicate that idea to others. For this reason, the Zagreb School of Economics and Managements offers an obligatory Rhetorics course in order to teach students how to effectively and convincingly present their ideas to others. By preparing a speech or a debate, students will learn how to collect, organize, articulate, remember, and say everything they want to transmit to their audience, all within set rhetorical frameworks. By analyzing video and audio examples of speeches, students will learn to critically analyze the quality of certain rhetoric and learn which kind of verbal communication style they must use in different business situations.

The Social Psychology course aims to provide a theoretical foundation for understanding organizational psychology, human resource management, and consumer behavior, all of which will all be covered in courses the senior years of this undergraduate program. Topics covered in this course include social opinion, social behavior and influence, social perception, cognition, non-verbal communication, social attitudes, leadership styles, and characteristics and forms of social influence. The course is organized as a combination of lectures and exercises, and topics that are taught in class will be demonstrated through simulation exercises in the form of well-known experiments, workshops, quizzes, and videos.

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