Fifth semester - Zagreb School of Economics and Management

Fifth semester

The goal of this course is to help students master the basic categories of costs and different types of costs depending on their outcomes, cost centers, and responsibility centers. Participants in this course will learn about classical methods of cost calculation such as total and marginal costs, and will learn to calculate average costs. After that, students will be introduced to cost calculation methods such as the ABC method, product life cycle costs, quality costs, and ecological costs. By taking this class, by completing assignments and passing exams, students will develop the capability to make business decisions based on internal financial reports.

In this course, students will be introduced to different types of financial institutions, instruments, and markets and they will learn to understand the difference between the principle actors in these markets, as well as the specifics of the regulatory framework in which they function. This way, students are prepared for careers in financial institutions, as well as to maintain relationships with financial institutions and markets they will come into contact with as representatives of the corporate sector. Different financial instruments will be covered – from the most simple (stocks and bonds), to the more complex (derivatives). Financial institutions covered in this course include financial intermediaries in the banking and non-banking sectors, while financial markets covered include the money, foreign exchange, and capital markets.

The first part of the course begins with a review of the principles of accounting and analysis of financial reports, and is focused on long term financial planning, the connection between internal and sustainable company growth and external financing, short term financial planning, and managing working capital.The second part of the course covers the time value of money, valuing bonds and stocks, and investment decisions analysis through different investment criteria. The final goal of this course is to prepare students to for the application of financial knowledge in practice, and to be able to successfully perform financial analysis, financial planning, and valuing projects in the field of corporate financing, either in public or private institutions.

Organizational Behavior aims to provide a detailed introduction to the study of the impact of individuals, groups, and structure on behavior in organizations. It is designed to introduce students to psychology applied in an organizational context. Competences acquired in the course will enable students to understand and motivate individuals and groups in an organization and to spur effective organizational action. Specific areas covered by the course include the adoption of competences necessary for understanding individual differences relevant to organizational behavior, job satisfaction, motivation and emotion, perception and decision-making, social influence and group processes, conflict and negotiation, power and authority, leadership, organizational culture, socialization, and innovation and changes.

This course provides students with an introduction to the area of marketing, as part of which they will learn how to utilize their business model to make an optimal profit, while achieving customer satisfaction. Students will learn what role marketing plays in a company’s strategy, which external variables a company can influence, and which variables it must adapt to. Topics covered in this course include: the marketing mix, choosing a target market, market research, promotion, propaganda and publicity, distribution, determining prices, sales and sales promotion, and others. A special section of the course is focused on ethics in marketing and social responsibility. Students will also write a marketing journal, in which they will demonstrate their level of theoretical knowledge and how to apply them on real-life marketing examples.

This course places a special emphasis on the fact that a legal system in which entrepreneurs operate represents their macroeconomic environment, and as such affects their business and its results. For this reason, it is crucial to introduce students to common rules and regulations, as well as challenges that might arise because of them, which they will come across once they enter the business world, and offer them insights into how to deal with these issues. This course will build their consciousness of the need to work and do business within parameters of their regulatory framework. By doing this, students will increase the stability of their business, avoid unnecessary costs and damages, and adopt principles aligned that cause them to act in an ethical and responsible manner.

This course is the first course that will help students to perceive a manager’s role and teach them a manager’s most fundamental tasks, problems, and functions. The goal of this course is to develop a deeper understanding for basic managerial functions (planning, organizing, influencing, and control) through lectures, case studies, video clips, discussion, and problem solving activities. However, students will also learn to identify ethical problems and questions of social responsibility, as well as the implications of organizational values on long term business outcomes. At the conclusion of this course, students will have had acquired basic knowledge in the area of management, and will have developed a basic understanding of the needed skills to become a successful manager.

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