First semester - Zagreb School of Economics and Management

First semester

The course familiarizes students with basic concepts from the field of microeconomics, which studies the behavior of economic agents such as producers, industries, individual consumers and their respective relations. The goal of this course is to study how and if an economy uses its scarce resources to maximize goals (profits, utility) of society. The course starts off with an introduction to markets, the concept of supply and demand and continues with an analysis of the economic behavior of consumers and producers – how firms decided how much to produce, how producers maximize profits, and how perfect competition and other market structures such as monopolies and oligopoliesfunction. This course provides students with an introduction to the most important concepts in economics, providing them with a foundation for more advanced courses.

New technologies have revolutionized the way in which we live and do business. In today’s business world, we have an imperative to be informed on technological trends, as it’s necessary to stay competitive on the labor market. In this course, students will be introduced to basic concepts of operating systems, they will then learn to use MS Office, fracture text, process images, create presentations, create a web page, and create a simple database. The course also covers more advanced topics such as mobile communications, computer networks, e-commerce, and the relationship between ethics and ICT. By completing this course, students will become more technologically literate; able to adapt to technological circumstances at their place of work.

The English language has emerged as the world’s most popular language in business. Most multinational corporations, regardless of their country of origin, frequently use English as their official language, requiring all internal communications to be in English. Participating in this course enables students to understand, actively use and talk about the key concepts in business and economics. The course primarily focuses on the vocabulary students can come across in the fields of management, macroeconomics, entrepreneurship, business ethics, and others. It also introduces the terms and concepts students will come across while reading books, magazines, newspapers and browsing through web pages closely connected to business practice and the global economic situation, and use them in written and oral communication.
Engleski jezik je nedvojbeno najpopularniji jezik u poslovnom svijetu. Većina multinacionalnih korporacija, bez obzira koja im je matična zemlja, koristi engleski kao službeni jezik, i zahtijevaju da se pritom sve interne komunikacije odvijaju na tom jeziku. Ovaj kolegij jezično obrađuje najvažnije pojmove iz grana poput managementa, makroekonomije, ekonomije i drugih. Kolegij će predstaviti studentima pojmove iz područja ekonomije s kojima će se susretati u knjigama, novinama, časopisima i na internetskim stranicama. Studente ćemo osposobit za aktivno korištenje termina u usmenom i pismenom izražavanju, razviti ćemo njihovo razumijevanje ekonomskih i poslovnih tekstova, usavršiti vještinu slušanja i razumijevanja usmene komunikacije, te pomoći im kako bi razvili sposobnost kritičkog razmišljanja na engleskom.

The main goal of the course is to introduce the basic concepts of mathematical analysis (differential and integral calculus) with various applications in economics. Through lectures, exercises, readings and problem solving students define, discover and discuss real functions of one and more variables, graph analysis, elementary functions, limit of a function, continuity, derivative, optimization and integral calculus. The students will connect all the topics with business and economics examples.

One of the goals of the Zagreb School of Economics and Management is to educate students in order for them to become responsible and ethically aware citizens, as well as successful businesspeople. This course will present philosophy to students as a practical and applicable way to analyze the way individuals act in certain situations, how they make decisions and achieve their goals. Introduction to Philosophy prepares students for other courses in the humanistic fields such as Business Ethics, courses in the areas of law, sociology, psychology, and others. During this course, students will be confronted with ethical and political dilemmas. The goal of this course is to prepare students to keep a sharp focus on efficiency and profitability as well as on morality and culture once they graduate and commence their careers.

The course introduces students to basic elements of critical thinking and helps them to attain skills of argumentation and communication necessary for better argumentation, inference and decision making in the globalized business world.

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