Sixth semester - Zagreb School of Economics and Management

Sixth semester

The purpose of this course is to provide students with the skills necessary to use information in financial reports in order to make business decisions, especially information that is oriented toward future trends and events, as well as toward internal reporting. Throughout the semester, students will be presented with coursework in which the central focus will be on budgeting, as a source for prognostic information for any company’s management. Other topics covered include reporting in different business segments and accounting in responsibility centers. This course will also cover some of the newest types of internal reports available to companies, generated by methods such as BSC (Balanced Scorecard) and SHV (Shareholder Value). Students will also complete a number of assignments and case studies with practical applications.

The students will learn to apply and understand key concepts and relationships in the field of microeconomics and mathematics applied to the field of managerial economics, including:
- Optimization, analysis, estimating and forecasting
demand
- Estimating production and costs
- Linear programming
- Introduction to various market structures
The students will develop the ability to think critically and analytically as well as to use novel analytical tools and models which will allow them to better understand economic concepts, and develop skills used in everyday business.

The purpose of this course is to familiarize the students with basic, central concepts of corporate finance. The first part of the course covers valuation, which includes discounted cash flow valuation and project analysis. The second part of the course covers the cost of capital, where and why does risk get embedded in the cost of capital and pricing the risk. The major part of the course focuses on the corporate financial policy. The aim of this part is to analyze the major issues affecting the financial policy of a modern corporation, such as the choice of its capital structure, dividend policy, and share repurchases and corporate governance system.Finally, the course covers special topics including mergers & acquisitions, an introduction to the pricing of options and their use in corporations for risk management.

This course provides an overview of the nature and role of MONEY in modern economies, the role, operation, and regulation of BANKS and other depository institutions. At the end of the course students will have an understanding of the nature, operation and function of the Croatian and European money and banking systems and the Federal Reserve System, and the application of modern monetary and banking theory to domestic economic problems. Recent monetary and banking trends and financial system issues will be discussed. Above all, this is intended to be an interesting, important, useful, and demanding course dealing with issues you will certainly face in your private, public, and professional lives and which will provide you with useful and usable skills and insights.

Marketing Management is the second marketing course students will take, and it will build on the theoretical foundation of the Marketing course taught in the previous semester. This course covers different marketing function while keeping an emphasis on business conditions, target markets, and operational capabilities. While the Marketing course aimed to introduce students to terms and environmental factors, this course largely focuses on marketing decision making problem solving. Students will create a Marketing Plan, in which they will apply their theoretical knowledge on a particular business case, and in which they will demonstrate their sensitivity to questions of ethics and corporate social responsibility. Participants will also learn to identify key components of the marketing environments in different countries and how to adapt.

The goal of this course is to provide students with an insight into the principles and dynamics of consumer behavior, to introduce them to its determinants, and discuss ethical limitation in attempting to influence such behavior. Students will learn about the determinants that influence consumer behavior, will develop an understanding for processes that take place when consumers make purchasing decisions, and will engage in exercises that will prove useful when they create marketing strategies in the future. As Consumer Behavior is an interdisciplinary field that utilizes terms and principles from other fields of study, this course ties onto theoretical knowledge presenter in previous courses in sociology and marketing. Student will, through this course, learn who students really are, how they spend, purchase, use, and discard products.

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