Third semester - Zagreb School of Economics and Management

Third semester

The goal of this course is to introduce students to the principles of accounting through which they will be able to analyze basic financial reports, similar to those they will encounter upon entering the business world. Course participants will be introduces to the most importance accounting principles of bookkeeping. A special emphasis will be placed on accounting techniques for recording assets, liabilities, capital, revenue and expenditures, as well as creating final financial reports. At the conclusion of the course, students will be introduces to the principles of managerial accounting and cost accounting, which will be studied in each of their respective courses. By actively participating in classes and exercises and by contributing to individual and team assignments, students will develop the capability to make independent business decisions based on external financial reports.

Microeconomics focuses on the behavior of economic agents, such as producers and consumers, their respective (inter)relations, and different market structures. The course starts with an introduction to markets and role of prices and continues with the following topics: detailed analysis of supply and demand and their respective determinants, behavior of consumers and the way they maximize their utility, theory of production and costs, how firms maximize their profitability, perfectly competitive and imperfectly competitive (monopoly, oligopoly, monopolistic competition) market structures, strategic interaction of firms on imperfectly competitive markets, and more. This course will enable students to successfully analyze microeconomic problems and to follow the most up-to-date literature on the subject.

The ability to communicate is vital element in today’s business and management environments. Communication skills often represent the difference between success and failure. The goal of this course is to aid students in their development of business communication skills as future managers and successful business people. This course will cover networks, structures, and communication models within organizations, so that they may adapt their communications to the needs and goals of their organization. Students will also learn to recognize that communication skills aren’t a goal, they’re a method and tool which can help them achieve their goals.

Many entrepreneurs and business people can testify to the fact that it’s not enough to have an interesting business idea, one must also know how to communicate that idea to others. For this reason, the Zagreb School of Economics and Managements offers an obligatory Rhetorics course in order to teach students how to effectively and convincingly present their ideas to others. By preparing a speech or a debate, students will learn how to collect, organize, articulate, remember, and say everything they want to transmit to their audience, all within set rhetorical frameworks. By analyzing video and audio examples of speeches, students will learn to critically analyze the quality of certain rhetoric and learn which kind of verbal communication style they must use in different business situations.

Conducting research is fundamental to serious study and development of any profession, including Economics, Management, as well as any type of Business Communication. Such research is introduced to and accepted by the professional community it applies to through the use of research papers and reports. The writing of research papers is governed by standardized rules and guidelines specific to the fields of research. In this course you will learn and practice research paper writing and presentation skills which include: Defining a constructive thesis/research question, Evaluating and integrating sources, Preparing a formal business report, Using documentation style guides (APA), Preparing PowerPoint presentations to present research findings, Presenting in front of an audience.

This course continues building on the theoretical foundation of Statistics 1 by introducing students to statistical concepts and techniques needed for various applications in economics. Students, through lectures, exercises, readings and autonomous problem solving, will be able to estimate population parameters using confidence intervals and to perform hypothesis testing. Furthermore, they will acquire basic knowledge of application of regression analysis (simple and multiple) and Analysis of Variance (ANOVA) using Excel. Students will also be able to analyze time series in order to analyze an plan future business activities.

The Social Psychology course aims to provide a theoretical foundation for understanding organizational psychology, human resource management, and consumer behavior, all of which will all be covered in courses the senior years of this undergraduate program. Topics covered in this course include social opinion, social behavior and influence, social perception, cognition, non-verbal communication, social attitudes, leadership styles, and characteristics and forms of social influence. The course is organized as a combination of lectures and exercises, and topics that are taught in class will be demonstrated through simulation exercises in the form of well-known experiments, workshops, quizzes, and videos.

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