Katedra za marketing i turizam

Katedra za marketing i turizam ima velik broj obveznih i izbornih predmeta kojima pokriva sve značajnije discipline ovog područja. Uz brojne teoretske primjere, studentima se kroz interakciju te grupni rad omogućava usvajanje i razvijanje vještina potrebnih za bolje upravljanje i snalaženje u poslovnom okruženju.

Cilj Katedre za marketing i turizam je upoznavanje studenata sa pojmovima, funkcijama i faktorima okružja marketinga te odlučivanje i rješavanje problema u sklopu marketinške strategije. Studenti tokom svojeg studija imaju priliku izrađivati marketinške planove za tvrtke partnere koje posluju u Hrvatskoj, na primjeru stvarnih proizvoda i usluga. Osim toga, studenti svoja znanja ostvaruju kroz rješavanje poslovnih slučaja, pisanje radova, sudjelovanje u računalnim simulacijama i usvajanje svih važnih komponenti kompleksnog poslovnog okruženja u kojem tvrtke danas djeluju. Velika se pažnja polaže na govornu i pisanu komunikaciju studenata, ali i na razvijanje kritičkog i analitičkog mišljenja, korištenje novih tehnologija, usvajanje etičkih vrijednosti te prilagodbu timskom radu.

Katedra organizira brojna gostujuća predavanja stručnjaka i menadžera iz poslovnog svijeta Hrvatske i inozemstva. Kroz brojne zajedničke studentske projekte do sada je ostvarena suradnja s tvrtkama poput Konzuma, Badela, Done, a menadžeri iz brojnih tvrtki održali su predavanja za studente ZŠEM-a. Neke od tih tvrtki su Nestlé, L’Oreal, Styria, IM&C, Brandoctor, Adris Grupa, Atlantic Grupa i drugi.

  1. Nygaard, Claus; John Branch; and Clive Holtham (eds.). Learning in Higher Education— Contemporary Standpoints. Faringdon, England: Libri Publishing, 2012.
  2. Pavičić, J., Gnjidić, V. & Drašković, N. (2012) Principles of Strategic Marketing (in Croatian). Zagreb, Školska knjiga/Innovation Institute
  3. Kristijan Krkač: Philosophy of Football“ , Zagreb, Jesenski i Turk, 2012.
  4. Krkač, Kristijan: “A Custodian of Grammar. Essays on Wittgenstein’s Philosophical Morphology”,  UniversityPress of America, 2012.
  5. Krkač, Kristijan: “CSR and Global Governance”, Papers of 9th International Conference on Corporate Social Responsibility”, ArasG., Crowther D., Krkač K. (eds.), e-book, MATE d.o.o., ZSEM, SRRNet, Zagreb, 2010 (ISBN 978-953-246-109-1).
  6. Krkač, Kristijan: “Ilegalne supstancije”, elektronička knjiga, nakladnik: www.filozofija.org, Zagreb, 2009 (“Illegal substances,An essay in ontology”, e-book, www.filozofija.org).
  7. Krkač, Kristijan (ed.): “Uvod u filozofiju”, (“Inroduction to Philosophy”), ZSEM, MATE d.o.o., 2009.
  8. Magzan, Maša: “Social Sense and Effect of Music”, VDM Verlag Dr. Müller, 2009.
  9.  Tuđman Vuković, Nina: “Glagoli govorenja: kognitivni modeli i jezična uporaba” (“Verbs of speaking: cognitive models and language use”), Zagreb: Hrvatska sveučilišna naklada, 2010.
  1. Jalšenjak, Borna; Jergovski, A; Krkač, Kristijan: “Korporacijska društvena neodgovornost zaposlenika”, Zaslužuje li radnik pravednu plaću? Etička – religijska- politička promišljanja (Filozofsko-teološki institut Družbe Isusove, Zagreb, 2012) pp. 189-201. (chapter based on a talk given during the sympos
  2. Butler, Daniel D. and William Sauser  (2012),  “Millennials Speak Out as the Me Generation: Their Values, Activities, Careers, and Life Views,” forthcoming in , “Managing Human Resources from the Millennial Generation,” Information Age Publishing, Inc
  3. Jurković Majić O.: Unapređenje prodaje usmjereno potrošačima u Getrou d.d. u Marketing u Hrvatskoj – 55 poslovnih slučajeva (ur. M. Martinović), MATE, Zagreb, 2012.
  4. Mintas Hodak Lj., Jurković Majić O., Majić H.: Marketinška komunikacija s javnošću reforme pravosuđa u Republici Hrvatskoj u Marketing u Hrvatskoj – 55 poslovnih slučajeva (ur. M. Martinović), MATE, Zagreb, 2012.
  5. Jurković Majić O., Martinović M.: Proizvodnja hrvatskih halal proizvoda kao rezultat praćenja tržišnih trendova, u Marketing u Hrvatskoj – 55 poslovnih slučajeva (ur. M. Martinović), MATE, Zagreb, 2012.
  6. Krkač, Kristijan: „Culture, business, and global CSR“ in „Encyclopedia od Corporate Social Responsibility“, 2011, Springer Verlag (2012)
  7. Loubeau, Patricia (2012) Challenges of  Tobacco Control in the Balkans. Subtitle -The Case of Croatia, Bulgaria, Romania and Greece. ISBN-13: 978-1468054064
  8. Pirić, Valentina; Martinović, Maja:  “Gerila marketing na primjeru poduzeća Tomić & Co.”, chapter in Martinović, M., “Marketing u Hrvatskoj – 55 poslovnih sučajeva” (“Marketing in Croatia – 55 business cases”), Mate, Zagreb, 2012.
  9. Miličević, Katarina: “Obilježja turističke potražnje u Međugorju” (“The characteristics of Tourist Demand in Međugorje”), u Marušić, Zrinka (ed.), Stavovi i potrošnja turista u Federaciji Bosne i Hercegovine, Federalno ministarstvo okoliša i turizma Federacije BiH (Sarajevo) i Instituta za turizam (Zagreb), 2011: 75-90.
  10. Martinović, Maja: Contributing author in Previšić, J. ed., Marketing Lexicon (in Croatian). Zagreb, Faculty of Business & Economics, 2011.
  11. Krešić, Damir; Miličević, Katarina; Boranić Živoder, Snježana: “Utjecaj informacijskih i komunikacijskih tehnologija na marketing turističkih destinacija” (“The Impact of ICT on the Marketing of Tourist Destinations”), in Čorak, Sanda (ed.), Izazovi upravljanja turizmom, Institut za turizam, Zagreb, 2011: 69-86.
  12. Krkač, Kristijan: “Culture, business, and global CSR” in “Encyclopedia od Corporate Social Responsibility”, 2011, forthcoming at Springer Verlag.
  13.  Martinović, Maja; Branch, John: “Brand Management in Emerging Markets: Private Labels in Croatian Grocery Retailing and the Case of Dona Trgovina d.o.o.” Chapter 9 in: Singh, Satyendra (ed.). Handbook of Business Practices and Growth in Emerging Markets. World Scientific Publishing Co. Singapore, 2010, p. 161-179.
  14. Jurković Majić, Olivera: “Zaštita potrošača” (“Consumer Protection”), chapter in ed. Ljerka Mintas Hodak, author group: Pravno okružje poslovanja, MATE d.o.o., Zagreb, 2010.
  15. Odinsky-Zec,Tina Lee: Chapter 9 “Sustainability and the modern zoo“, in David Crowther and Guler Aras (ed.) NGOs and Social Responsibility (Developments in Corporate Governance and Responsibility, Volume 1), Emerald Group Publishing Limited, p.191-208, 2010.
  16. Matutinović, Igor: “Energy security and the social use of energy”, In Eds. F. Barbir and S. Ulgiati, “Energy Options Impact on Regional Security”. New York: Springer Publishing, 2010.
  17. Jalšenjak, Borna; Mladić, Damir: “Filozofska antropologija” (“Philosophical Anthropology”), in: Krkač, Kristijan (ed.), Uvod u filozofiju, MATE d.o.o., Zagreb, 2009.
  18.  Odinsky-Zec, Tina; Stubbs, Paul: “Evolution of an Organic Champion: social entrepreneurship, complexity theory and leadership in transition – a Croatian case”, Complexity Science and Social Entrepreneurship: adding social value through systems thinking / Goldstein, Jeffrey A.; Hazy, James K; Silverberg, Joyce, editor(s).Lichfield Park, Arizona, D*SAD : ISCE Publishing, p. 507-528, 2009.
  19. Matutinović, Igor: “Economic Globalization and its Constraints”, in Eds. Harold V. Baines and James R. Ursah, Globalization: Understanding, Management and Effect. New York: Nova Science Publishers, 2009.
  1. Rapp, Adam, Lauren Skinner Beitelspacher, and Thomas L. Baker,” The Differing Effects of Technology on Inside vs. Outside Sales Forces to Facilitate Enhanced Customer Orientation and Interfunctional Coordination,” Journal of Business Research, 65 (August 2012), 929-936.
  2. Meyer, Tracy, Thomas L. Baker (2012), “Moderating effect of discriminatory attributions on repatronage intentions” Journal of Retailing and Consumer Services, 19 (March), 211-217.
  3. Baker, Thomas L. and Scott A. Jones (2012) “The Inevitable Cue,” International Journal of Sport Marketing and Sponsorship, 13 (1), 49-59.
  4. Njavro Đ, Kuštrak Ana, Jedvaj Ivan, “”Thoughts on MBA Course Education Reform”, Journal of Zhejiang Wanli University, 2012, Ningbo, China
  5. O. Jurkovic Majic, H. Majic: Gucci vs. Guess – the failure of brand strategies that relay ond Veblen’s conspicuous consumption, Practical Marketing, Moscow, No2 (180), 2012., ISSN 2071-3762
  6. Jurkovic Majic O., Majic H.: Case Study of Gucci vs. Guess – the Failure of Brand Strategies that Rely on Veblen’s Conspicuous Consumption, Marketing Review, Vol.2., No.1., 2012, ISSN 2222-9159
  7. Krkač, Kristijan, Martinović, Maja, S. Buzar “Fine Young Criminal’s Corporate Social Responsibility: On the Virtues of the Wicked and the Common Good Performed by Egoists”  in: American Journal of Sociological Research, 2012, 2(5): 98-106, DOI: 10.5923/j.sociology.20120205.02, PRJ, Original scientific paper.
  8.  Krkač, Kristijan; Cerovsky, I: „O čemu, koliko i kako filozofiraju hrvatski filozofi?“, u Obnovljeni život, 2012, pp. 479-494 PRJ, Original Scientific paper.
  9. Magzan, Maša: “The art of participatory leadership: a tool for social and organizational development and change”, Journal of Engineering Management and Competitiveness (JEMC),.
  10. Vukas, Jurica; Gvozdanović, Igor; Jalšenjak, Borna: “Elementi poslovne etike u financijskom sektoru s naglaskom na investicijske fondove” (“Elements of Business Ethics in the Financial Sector with an Emphasis on Investment Funds”); Obnovljeni život, Zagreb, February 2012. .
  11. Loubeau, Patricia and  Griffith, Andrew. (Spring 2012) Some  Empirical Evidence of Sarbanes-Oxley Implementation in the Hospital Sector.  Coastal  Business Journal. Vol 11, No.1.
  12. Loubeau, Patricia (2012) Selected Aspects of Tobacco Control in Bulgaria: Policy Review. Central European Journal of Public Health 20 (1):3-9
  13. Philips, Hilde, Dominik Mahr, Roy Remmen, et al. (2012), “Predicting the place of out-of-hours care -A market simulation based on discrete choice analysis”, Health Economics
  14. Mahr, Dominik and Annouk Lievens (2012), “Virtual Lead User Communities – Drivers of Value Creation for Innovations”, Research Policy, 41 (1)
  15. Matutinović, Igor:  The prospects of transition to sustainability from the perspective of environmental values and behaviours in the EU 27 and globally. International Journal of Sustainable Development & World Ecology, DOI:10.1080/13504509.2012.738435 (2012)
  16. Hofer, A.R., Knemeyer, A.M. and Murphy, P.R. (2012), The Roles of Procedural and Distributive Justice in Logistics Outsourcing Relationships. Journal of Business Logistics, 33(3), 196-209.
  17. Martinović, Maja; Pirić, Valentina; Mušura, Andrijana: “Etička pitanja vezana uz proizvod kao dio marketinškog spleta” (“Issues Concerning the Product as Part of the Marketing Mix”), Obnovljeni život, 2011, No. 4, p. 531-549.
  18. Pirić, Valentina; Martinović, Maja; Njavro, Đuro: “BЛИЯнИΕ ИЗМΕнΕнИЯ коРЛОРАТИВНОЙ ВИЗУАЛЬНОЙ ИДЕНТИФИКАЦИИ НА ИМИДЖ КОМПАНИИ И РЕЗУЛЬТАТЫ ЛРОДАЖ ВУСЛОВиЯХ РЕЦЕССИИ”, Рекпама. Теория и практика, Grebennikov, August 2011, No 4 (46), p. 204 – 221.
  19. Babić, Ana; Poropat Darrer, Jagoda; Njavro, Đuro: “How to do public relations with new media: a banchmark analysis of European, Russian and Croatian business schools”, Praktični marketing, March, no. 2, 2011
  20. Haramija, Predrag: “Korporacija i država – ustrojstvo i sposobnost za odgovornost” (“The Corporation and the State – Structure and Responsibility Competency”), Obnovljeni život, Vol. 66., No. 1., 2011.
  21. Haramija, Predrag: “Prikriveno oglašavanje u Republici Hrvatskoj – fenomen i etičke implikacije” (“Covert Advertising – The Phenomenon and its Ethical Implications”); Obnovljeni život vol. 66, no. 3, 291-435, Zagreb 2011.
  22. Krkač, Kristijan; Volarević, Hrvoje; Josipović, Martina: “Načela poslovne etike i korporacijske društvene odgovornosti u području računovodstva, revizije, financija i bankarstva”, (“Principles of Business Ethics and CSR in Accounting, Auditing, Finance and Banking”), Obnovljeni život, p. 187-199, No 2., Vol. 66, 2011.
  23. Jurković Majić, Olivera; Zbukvić Ožbolt, Snježana: “Izazovi novih medija cjeloživotnom učenju zaposlenika”, Andragogy Journal of Croatian Andragogy Society, No 2(27), Vol.15., 2011., ISSN: 1331-3134.
  24. Martinović, Maja; Jakupović, Vedran; Jakupović, Selma: “Use of Internet Marketing in Private Dental Practice in Bosnia and Herzegovina”, Acta Informatica Medica, 2010, Vol. 18, Issue 1, p. 25-30.
  25.  Jakupović, Vedran; Martinović, Maja; Özgüven, Kutluk; Vuković, Amra: “Services Marketing in Dentistry – Knowledge, Practice, Attitude in Bosnia and Herzegovina”, Materia Socio Medica, 2010; 22(4): 185-240, p. 195-200.
  26. Martinović, Maja; Babić, Ana: “Internet as a distribution channel: an overview of the Croatian banking sector”, Үправление каналами дистрибуции, No.1, 21, March 2010, Moskva, Rusija.
  27. Jurković-Majić, Olivera; Jedvaj, Ivan: “The most recent trends in the development of public private partnership in Europe, related to the economic recovery”, PLEKANOVSKIJ MARKETING, Moscow, Russia Moscow, 2010 issue.
  28. Haramija, Predrag: “Gaj Julije Cezar, majstor političkog marketinga – politička promidžba nekoć i danas” (“Gaius Julius Caesar, a Master of Political Marketing – Political promotion Then and Now”), Obnovljeni život, Vol 65, No 2, p. 151-172, 2010, FFDI, Zagreb.
  29. Šestak, Ivan; Jalšenjak, Borna: “Škvorc o marksizmu” (“Škvorc on Marxism”), Vrhbosnensia 14 (2010), 2:341-371.
  30. Krkač, Kristijan: “Wittgenstein’s Dubbit III: Caught in Kirchberg am Aspekt-Wechsel”, in: Wittgenstein Studien 1/2010:121-51 (WS).
  31. Matutinović, Igor: “Economic Complexity and Markets”, Journal of Economic Issues, Vol XLIV, No.1: 31-52., 2010.
  32. Matutinović, Igor: “Oil and the Political Economy of Energy”, Energy Policy, 37 (2009) 4251–4258., 2009.
  33. Miličević, Katarina: “Prezentacijom do uspjeha” (“Presenting to Win”) Turizam, Hrvatska turistička zajednica i Institut za turizam, Zagreb, no. 2/2009., p. 283.
  34. Martinović, Maja; Jurković Majić, Olivera: “Etički izazovi globalnom marketingu” (“Ethical Challenges of Global Marketing”), Obnovljeni život, 2009, No. 1, p. 33-51.
  35. Haramija, Predrag: “Donosi li internet novo poimanje čovjeka? Osvrt na viđenje čovjeka među sljedbenicima digitalne kulture” (“Does the Internet Bring with it a New Understanding of Man? The View of Man among Proponents of the Digital Culture”), Obnovljeni život, Vol. 64. No. 3., 2009.
  36. Haramija, Predrag: “Etika u odnosima s javnošću” (“Ethical Vistas of the Founder of Public Relations and Ethics in the Field Today”), Obnovljeni život, vol 64 (2) 145 -288, 2009.
  37. Šestak, Ivan; Jalšenjak, Borna: “Čovjekovo opstojanje i životinjsko postojanje” (“Man’s Subsistence and Animal Existence”), Obnovljeni život 64 (2009), 1: 7-32.
  38. Vlašić, Zoran; Jurković Majić, Olivera; Zbukvić Ožbolt, Snježana: “Implementation of Non-traditional Teaching Strategies in Adult Education from the Viewpoint of Education Providers and Users”, Andragoški glasnik, Vol.13., no. 2, 2009.
  39. Jurković Majić, Olivera; Majić, Helena; Bušljeta Banks, Ivana: “Solving Customer’s Complaints as a Key Component of Loyalty in the Service Industry”, International Journal of Management Cases, Volume 11, Issue 2, 2009.
  40. Krkač, Kristijan; Lukin, Josip; “Philosophical Morphology” in Disputatio Philosophica, 2009, ISSN 1332-1056, 2009:3-23.
  41. Krkač, Kristijan; Ahec-Šonje, Amina: “Počiva li ekonomski sustav i cijelo društvo na samoispunjavajućim proročanstvima?” (“Does the economic system and the whole society rest on self-fulfilling prophecies?”), ZŠEMRevija za management, no. 3-4, 2009, 119-128.
  42. Krkač, Kristijan: “Čin. Uvod u problem djelovanja u analitičkoj filozofiji” (“The Act. An Introduction to the Theory of Action in Analytic Philosophy”), Obnovljeni život, 2009, 64, 4, 495-512.
  43. Krkač, Kristijan; Jalšenjak, Borna: “Prividni društveni ugovor kao temelj stvarnog društva” (“A Fictitious Social Contract as the Basis of a Real Society”), Obnovljeni život 2009, 2, 179-197.
  44. Aleksić-Maslać, Karmela; Magzan, Maša; Jurić, Višnja: “Social phenomenon of Community on Online Learning: Digital Interaction and Collaborative Learning Experience”, WSEAS Transactions on Information Science and Applications“, Issue 8, Volume 6, p. 1423-1432, August 2009.
  45. Rajh, Ivanka: “A corpus-based analysis of Croatian and Slovenian term formation in the marketing domain.” Fachsprache – International Journal of Specialized Communication. Vol. XXXV 1-2/2012, pp.45-64
  46. Rajh, Ivanka; Bilić, Marija; Bićanić, Ivo: “Conference interpreting in Croatia”, Forum, International journal of interpretation and translation, Vol. 9 (2). Paris: Presses da la Sorbonne Nouvelle/Korea: KSCI, p. 23-46, October 2011.
  47. Debeljak, Jelena; Krkač, Kristijan; Bušljeta Banks, Ivana: “Acquiring CSR Practices: From Deception to Authenticity”, Social Responsibility Journal, Volume 7, Issue 1, 2011.
  48. Babić, Ana; Poropat Darrer, Jagoda; Njavro, Đuro: “How to do public relations with new media: a banchmark analysis of European, Russian and Croatian business schools”, Praktični marketing, No 2 (168) 2011, ISSN 2071-3762 (Plehanov), 2011.
  49. Jurković Majić, Olivera; Majić, Helena; Bušljeta Banks, Ivana: “Solving Customers’ Complaints as a Key Component of Loyalty in the Service Industry”, International Journal of Managements Cases, Volume 11, Issue 3, 2009, Leeds, UK.
  50. Tuđman Vuković, Nina: “Značenje u kognitivnoj lingvistici” (“Meaning in Cognitive Linguistics”), Suvremena lingvistika 67, p. 125-150, 2009.
  1.  Rapp, Adam, Thomas L. Baker, and Tracy Meyer (2012), “An Empirical Examination of How Educating Service Employees about the Brand Influences Customer Satisfaction,” in the Proceedings of the Society for Marketing Advances.
  2. Baker, Thomas L., Paul W. Fombelle,Clay M. Voorhees and Yopchik, Jannelle  (2012), “Understanding Consumers’ processing of Online Review Information,” presented at SERVSIG International Research Conference.
  3. Krkač, Kristijan; Lukin, J; Mladić, D: “Rendezvous with fear – Wittgenstein, “Alien” and hope/fear blend” , in Weiss M. G. and Greif H. (eds.) (2012) „Ethics – Society – Politics“, Preproceedings of 35th International Ludwig Wittgenstein Symposium, Kirchberg am Wechsel, ALWS, 2012, pp. 166-168, peer review conference proceedings.
  4. Jalšenjak, Borna; Krkač, Kristijan; Jergovski, A.: “Employee Corporate Social Irresponsibility”, (A. Jergovski, B. Jalšenjak, K. Krkač), in Koprek, I. (ed.) „Does an employee deserves a just payment?“, Zagreb, FTI D.I., 2012, pp. 189-203. Conference proceedings.
  5. Aguirre, Elizabeth, Dominik Mahr, Ko de Ruyter, Dhruv Grewal, and Martin Wetzels (2012), “When covert becomes overt: the impact of personalization strategies on consumer behavior”, European Marketing Academy Conference, Lisbon, Portugal
  6. Van Oerle, Sarah, Annouk Lievens, and Dominik Mahr, (2012), “Health related virtual communities (HRVCs): a taxonomy”, European Marketing Academy Conference, Lisbon, Portugal
  7. Kazadi, Kande, Annouk Lievens, and Dominik Mahr (2012), “Stakeholder Co-Creation Capabilities During The Innovation Process: A Framework Extending Dynamic Capabilities Theory”, European Marketing Academy Conference, Lisbon, Portuga
  8. Jurković Majić, Olivera; Poropat Darrer, Jagoda; Jedvaj, Ivan: “The Function of Rhetorics in Marketing and Advertising Discourse”, 3rd Annual EuroMed Conference of the EuroMed Academy of Business, Conference Readings Book Proceedings: Business Developments Across Countries and Cultures, EuroMed Press 2010., ISBN: 978-9963-634-83-5.
  9. Mintas Hodak, Ljerka; Jurković Majić, Olivera; Majić, Helena: “A Research on the Code of Corporate Governance in Croatian Business Practice”, Management International Conference 2010: Social Responsibility, Professional Ethics and Management, Ankara, Turkey, University of Primorska, Faculty of Management Koper 2010., published on EconPapers.org and www.fm-kp.si, ISBN 978-961-266-098.
  10. Jurković Majić, Olivera; Zaninović Stančec, Dubravka: “Case Study – Event Marketing in the Institutions of Art and Culture”, 7th CIRCLE Conference for Consumer Behaviour and Retailing Research, Book of Abstracts, Escola Superior de Hotelaria e Turismo do Estoril (ESHTE), Estoril, Portugal, 2010. ISBN 978-972-99232-2-7
  11. Martinović, Maja; Babić, Ana; Miličević, Katarina: “Behavior as the basis for tourist market segmentation”, International Conference in Management, Education and Tourism, p. 209, 2009, Potorož, Slovenia.
  12. Jurković Majić, Olivera; Ahec-Šonje, Amina: “The Application of Ethnocentric Tendencies on Adaptable Marketing Strategies”, 2nd EuroMed Academy Conference, Salerno, 2009.
  13. Magzan, Maša; Miličević, Katarina; Babić, Ana: “Kraš: Reaching the position of a regional leader through strategically more consistant marketing communication”, Proceedings of Znanstvena konferenca z mednarodno udeležbo, Management, izobraževanje in turizem, Portorož, Slovenija, October 22-23, 2009.
  14. Bušljeta Banks, I. De Pelsmacker, P. (2012). “Content Analysis of Probability Marker Usage in Croatian Print Advertisements”, Conference Proceedings: 11th International Conference on Research in Advertising; Stockholm, Sweden
  15.  Bušljeta Banks, I. Dens, N., De Pelsmacker, P. (2012). “Men Might Be from Mars, but Women Are Definitely from Venus – Influence of Gender on Effectiveness of Probability Markers”, Conference Proceedings: AMA Winter Marketing Educators’ Conference 2012; St. Petersburg, FL, USA
  16. Bilić, Marija; Ivančević, Elizabeta; Rajh, Ivanka: “The use of second foreign language among graduates in professional scope”, Proceedings of the fourth international language conference on The Importance of Learning Professional Foreign Languages for Communication Between Cultures, September 22-23, 2011; University of Maribor, Faculty of logistics, Slovenia p. 14-18
  17. Bušljeta Banks, Ivana; De Pelsmacker, Patrick: “Tolerance for Ambiguity and the Effects of Probability Markers in Service Advertisements: A Study of Belgian and Croatian Consumers”, Conference Proceedings: 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, 2011.
  18. Bušljeta Banks, Ivana; De Pelsmacker, Patrick; Purnawirawan, Nathalia: “Probability Markers in Advertising have a Different Effect on the Purchase Intention for Hedonic and Utilitarian Low and High Involvement Services”, Conference Proceedings: 40th European Marketing Academy Conference (EMAC), Ljubljana, Slovenia, 2011.
  19. Bušljeta Banks, Ivana: “Promotion Efforts of Public and Private Higher Education Institutions in Croatia”, Conference Proceedings: 15th International Corporate and Marketing Communications Conference; Aarhus, Denmark, 2010.
  20. Bušljeta Banks, Ivana; Mahr, Dominik: “Form and Content of the Online Customer Interface: The Moderating Effect of Market Type on Purchase”, Conference Proceedings: 9th International Conference on Research in Advertising (ICORIA); Madrid, Spain, 2010.
  21. Bušljeta Banks, Ivana; Purnawirawan, Nathalia, Bertels, Marijke: “You Matter – We Care’ Communicating (Lack of) Empathy to Customers in a Transitional Economy: The Case of Hospitality Industry in Croatia”. Conference Proceedings: 9th International Conference on Research in Advertising (ICORIA); Madrid, Spain, 2010.
  22. Babić, Ana; Martinović, Maja; Busljeta Banks, Ivana: “Internet Marketing in Financial Institutions – An Addition to or a Part of the Strategy?”, Conference Proceedings: 28th International Conference on Organizational Science Development; New Technologies, New Challenges; Portoroz, Slovenia, 2009.
  23. Rajh, Ivanka: “The place of Business English in undergraduate business studies – the ZSEM case”, Proceedings of the conference Management, Education and Tourism, Portorož, Slovenia, October 2009.
  1. Jurković Majić O., Majić H.: Advertising in the European Union Market – Do’s and Don’ts in Misleading and Comparative Advertising, 1st International M-Sphere Conference for Multidisciplinarity in Science and Business, Dubrovnik Book of Abstracts, Croatia, 4th-6th October 2012, ISBN: 978-953-99762-9-1
  2. Myrah, Kyleen; Odinsky-Zec, Tina Lee: “The Social Entrepreneurship Continuum: A Comparative Study of Models and SE Examples from Canada and Croatia”, 9th International Conference on Corporate Social Responsibility: CSR and Global Governance, June 16-18, 2010
  3. Odinsky-Zec, Tina Lee: Panelist on Workshop at USASBE, Nashville, TN, USA, “An Emergent Model For University Social Entrepreneurship/ Social Innovation Centers”, January 16, 2010.
  4. Odinsky-Zec, Tina Lee: Panelist on Workshop at USASBE, Nashville, TN, USA, “Social Entrepreneurship And Spirituality: Building Faith Into Your Social Entrepreneruship Course” Sunday, January 17, 2010.
  5. Odinsky-Zec, Tina Lee: “The Entrepreneurial Landscape in a Croatian Context”, Knowledge Triangle Shaping the Future of Europe Gothenburg, Sweden, August 31 – September 2, 2009 a part of the Swedish EU presidency.
  6. Odinsky-Zec, Tina Lee: “Revisiting Social Entrepreneurship in Croatia”, 4th South East European Doctoral Student Conference, Thessaloniki, Greece, July 6-7, 2009.
  7. Odinsky-Zec, Tina Lee: Panel member for Croatian Government and British Council sponsored event. Social Enterprises in the Republic of Croatia: Opportunities and challenges, November 17, 2009.
  8. Bušljeta Banks, Ivana; De Pelsmacker, Patrick: “Tolerance for Ambiguity and the Effects of Probability Markers in Service Advertisements: A Study of Belgian and Croatian Consumers”, 10th International Conference on Research in Advertising (ICORIA), Berlin, Germany, June 2011.
  9. Bušljeta Banks, Ivana; De Pelsmacker, Patrick; Purnawirawan, Nathalia: “Probability Markers in Advertising have a Different Effect on the Purchase Intention for Hedonic and Utilitarian Low and High Involvement Services”, 40th European Marketing Academy Conference (EMAC), Ljubljana, Slovenia, May 2011.
  10. Bušljeta Banks, Ivana; Mahr, Dominik: “Form and Content of the Online Customer Interface: The Moderating Effect of Market Type on Purchase”, 9th International Conference on Research in Advertising (ICORIA); Madrid, Spain, June 2010.
  11. Bušljeta Banks, Ivana; Purnawirawan, Nathalia, Bertels, Marijke: “‘You Matter – We Care’ Communicating (Lack of) Empathy to Customers in a Transitional Economy: The Case of Hospitality Industry in Croatia”, 9th International Conference on Research in Advertising (ICORIA); Madrid, Spain, June 2010.
  12. Rajh, Ivanka; Bilić, Marija: “Marketing of interpreting services”, Tracks and Trelks in TS, 6th EST Congress, September 23-25, 2010, Leuven Belgium.
  13. Tuđman Vuković, Nina; Stanojević, Mateusz-Milan: “Dimensional adjectives in Croatian: the interplay of semantic, cognitive and structural factors”, The Slavic Cognitive Linguistics Conference (SCLC 2009); Prague, The Czech Republic, October 2010.
  14. Bušljeta Banks, Ivana; Debeljak, Jelena: “Plagiarism among ZSEM Students: A Sign of Future Unethical Business Practices?”, 3rd International Scientific Colloquium on Business Ethics & Corporate Social Responsibility, Zagreb, Croatia, July 2009.
  15.  Jurković Majić, Olivera; Majić, Helena; Bušljeta Banks, Ivana: “Solving Customers’ Complaints as a Key Component of Loyalty in the Service Industry”, 6th International Conference fro Consumer Behaviour and Retailing Research, Dornbirn, Austria, April 2009.
  1. Jalšenjak, Borna; Vukas, Jurica; Gvozdanović, Igor:”Elementi poslovne etike u financijskom sektoru s naglaskom na investicijske fondove” Obnovljeni život 67 (2012), 1:45-58
  2.  Matutinović, Igor: Ekonomski rast i održivost u Hrvatskoj – nespojive alternative ili…? Agenda -magazine of Heinrich Böll Stiftung for South-Eastern Europe, no 8/12:14-16., (2012)
  3. Matutinović, Igor: De-growth – can Croatia afford less work and less consumption? Green European Journal Volume 3, greeneuropeanjournal.eu, (2012)
  4. Martinović, Maja: “Zarazni oglasi” (“Catchy Ads”), Forbes, Zagreb, July 2010, p. 58-59.
  5. Krešić, Damir; Miličević, Katarina; Marković, Izidora: “Suvremeni turizam – popularni oblici turizma” (“Modern Tourism – the Popular Forms”), Turizam BiH: Časopis za turizam i kulturu življenja, Udruga Stećak i Federalno ministarstvo okoliša i turizma, Bosna i Hercegovina, no. 3/2010., p. 96-111.
  6. Krešić, Damir; Miličević, Katarina: “Informacije kao konkurentska prednost u turizmu” (“Information as a Competitive Advantage in Tourism”), Turizam BiH: Časopis za turizam i kulturu življenja, Udruga Stećak i Federalno ministarstvo okoliša i turizma, Bosna i Hercegovina, no. 2/2010., p. 98-118.
  7. Martinović, Maja: Intervju sa Philipom Kotlerom, ocem suvremenog marketinga: “Najgora reakcija na nagle turbulencije i recesiju jest široko rezanje troškova” (The Interview with Philip Kotler, the Father of Modern Marketing: “A Broad Cost-Cutting Seems to be the Worst Reaction to Sudden Turbulences and the Recession”, Lider, September 11, 2009, p. 20-22.

1. Jalšenjak, Borna; Martinović, Maja: Nemili je incident društvo DIOKI d.d. neopravdano izložio negativnom publicitetu, Marketing u Hrvatskoj. 55 poslovnih slučajeva (MATE d.o.o., Zagreb, 2012).

2. Jurković Majić, Olivera: rad na IPA projektu, komponenta IV – razvoj ljudskih potencijala – program Europske unije za Hrvatsku: “Jačanje institucionalnog okvira za razvoj strukovnih standarda zanimanja, kvalifikacija i kurikuluma” – izrađuje nacionalne standarde obrazovanja i novi obrazovni kurikulum za zanimanje ekonomist (Work on the IPA Project, Component IV – Human Resources Development – EU Programme for Croatia: “Strengthening the Institutional Framework for the Development of Professional Occupational Standards, Qualifications, and Curricula”), MZOŠ – ASO, 2010.

1. Bušljeta Banks, I. De Pelsmacker, P. (2012). “The Effects of the Use of Probability Markers in Advertising of Hedonic and Utilitarian Services on Consumers’ Purchase Intentions in Belgium and Croatia”, in EAA Advances in Advertising Research (Vol. III) (Martin Eisend, Tobias Langner, eds.), Springer Gabler.

2. Bušljeta Banks, I., De Pelsmacker, P. (2012).“Probability Markers in Croatian and Belgian Service Advertisements and Tolerance for Ambiguity”, in Handbook of Research in International Advertising (Shintaro Okazaki, ed.), Edward Elgar Publishing

3. Stanojević, Mateusz-Milan; Tuđman Vuković, Nina: “Dominion, Subjectification, and the Croatian Dative”. Cognitive Linguistics between Universality and Variation (eds. M. Brdar, I. Raffaelli and M. Žic Fuchs). Cambridge Scholars Publishing, 2012.

4. Bušljeta Banks, Ivana; De Pelsmacker, Patrick: “Probability Markers in Croatian and Belgian Service Advertisements and Tolerance for Ambiguity”, in Handbook of Research in International Advertising (Shintaro Okazaki, ed.), Edward Elgar Publishing, 2011.

Studije slučajeva

1. Odinsky-Zec, Tina Lee: Created interactive live case with local business entities including Habyland (family fun center); HGK Design Center (promoting use of design for members of the Croatian Chamber of Economy); and Zlatarna Križek (Jewelers promoting Cultural Heritage) in conjunction with 2009-2010 course in Entrepreneurship.
2. Odinsky-Zec, Tina Lee: Created interactive live case with non-profit entities including KRILA (therapeutic horseback riding); SLAVA RASKAJ (Education and training of young people with hearing impairments and other different abilities); and Society of Teachers in Hospitality Education (Advanced Culinary Skills for Deaf and Blind through Catering Practice/Internships), RODA (Parents in Action) and URIHO (state run social enteprise which is a model of social employment in manufacturing and creative arts) in conjunction with 2010 June/July international summer school course in Entrepreneurship.

3. Magzan, Maša ; K. Miličević, Integrirane marketinške komunikacije kao strategija za održavanje tržišne dominacije i rast profitablinog poslovanja [Integrated Marketing Communication as a Strategy for Maintaining Market Position and Raising the Business Profit, Marketing u Hrvatskoj-55 slučajeva [Marketing in Croatia-55 cases], MATE Zagreb, 2012.

4. Magzan, M.; K. Miličević, Marketing ciljnih tržišta i tržišno pozicioniranje na primjeru tvrtke Anfap d.o.o. [Target Marketing and market positioning: the example of Anfap firm], Marketing u Hrvatskoj-55 slučajeva [Marketing in Croatia-55 cases], MATE Zagreb, 2012.

Recenzije, uredništva, itd.

1. Magzan, Maša: Croatian edition of “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses,” author Eric Ries, MATE,  Zagreb (2012).

2. Magzan, Maša: Croatian edition of “The Art of Public Speaking,” author Stephen Lucas za MATE, Zagreb (2012).

3. Martinović, Maja: reviewer “Ekonomija zajedništva: Projekt za povratak zanemarenih vrijednosti” i “Načela poslovne etike i korporacijske društvene odgovornosti u području računovodstva, revizije, financija i bankarstva”, Obnovljeni život, 2010.-2012.

4. Pirić, Valentina: reviewer, Obnovljeni život, časopis za filozofiju i religijske znanosti, Zagreb 2012

5. Martinović, Maja: reviewer, Obnovljeni život, Journal, Zagreb, 2010, 2011.
6. Drašković, Nikola: member of the editorial board at the International Journal of Sales, Retailing and Marketing (www.ijsrm.com), 2010.
7. Jurković Majić, Olivera: reviewer, Quible, K. Z.: Menadžment uredskog poslovanja (“Administrative Office Management”), VIII izdanje, MATE d.o. o., Zagreb, 2010.

8. Pirić, Valentina: reviewer, Dessler, G., Menadžment ljudskih potencijala (“Human Resource Management”), MATE d.o.o., Zagreb, 2010.
9. Pirić, Valentina: reviewer, R.D. Hirsch, M.P. Peters, D.A. Sheperd, Poduzetništvo (“Entrepreneurship”), MATE d.o.o., Zagreb, 2010.
10. Pirić, Valentina: reviewer, Weismann, Jerry: “Odrasti digitalno” (“Growing up Digitally”), MATE d.o.o., Zagreb, 2010.
11. Pirić, Valentina: reviewer, Gabriel, A. Almond, G. Bingham, J. Powell, Jr., Russel, J. Dalton, Kaare Strom: “Komparativna politika danas” (“Comparative Politics Today”), MATE d.o.o., Zagreb, 2010.
12. Pirić, Valentina: reviewer, Ivan T. Berend: “Ekonomska povijest Europe 20. stoljeća” (“The Economic History of 20th Century Europe”), MATE d.o.o., Zagreb, 2010.
13. Pirić, Valentina: reviewer, Jagmohan Raju, Z. John Zhang: “Smart pricing”, MATE d.o.o., Zagreb, 2010.
14. Pirić, Valentina: reviewer, Obnovljeni život, Journal, Zagreb, 2010.
15. Martinović, Maja: reviewer, Tapscott D., “Grown Up Digital”, MATE d.o.o., Zagreb, 2010.
16. Martinović, Maja: reviewer, Solomon M., Bamossy G., Askegaard S., Hogg M., “Consumer Behaviour”, MATE d.o.o., Zagreb, 2010.
17. Martinović, Maja: reviewer, Bernoff J., Li C., “Groundswell”, MATE d.o.o., Zagreb, 2010.
18. Martinović, Maja: session chair, 9th International Conference on Corporate Social Responisibility, “CSR and Global Governance”, June 16-18, 2010, ZSEM, Zagreb.
19. Jurković Majić, Olivera: reviewer, Iqbal, Z., Mirakhor, A.: Uvod u islamske financije (“An Introduction to Islamic Finance”), MATE, d.o.o., Zagreb, 2010.
20. Jurković Majić, Olivera: reviewer, Bovee, l. C., Thill, V. J.: Suvremena poslovna komunikacija (“Business Communication Today”), MATE d.o.o., Zagreb, 2010.
21. Magzan, Maša: reviewer, “Ikonoklast” by Gregory Berns, MATE d.o.o., Zagreb, 2010.
22. Magzan, Maša: reviewer, “Business Communication Today,” by Courland L. Bovee, John V. Thill, MATE d.o.o. etc., Zagreb, 2010.
23. Magzan, Maša: reviewer, “Communication” by Wayne E. Baker, published by MATE d.o.o. etc, Zagreb, 2010.
24. Magzan, Maša: reviewer, African Journal of Business Management, 2010.
25. Branch, John; Martinović, Maja; Metzger, Michael: editors, International Journal of Business and Emerging Markets (IJBEM), Special Issue on: “Marketing in Emerging Markets”, Inderscience Journals, 2009/2010.
26. Magzan, Maša: reviewer, Obnovljeni život, Journal, Zagreb, 2009, 2010.
27. Magzan, Maša: reviewer, special edition: Marketing in Emerging Markets of the International Journal of Business and Emerging Markets, 2009.
28. Magzan, Maša: reviewer, International Journal of Engineering Education (IJEE), USA, 2009.
29. Magzan, Maša: reviewer, Knowledge creation, Communication and Management (IIIS), USA, 2009.
30. Martinović, Maja: redactor, Kotler, P, Caslione, J.A.: “Kaotika” (“Chaotics”), MATE d.o.o., Zagreb, 2009.
31. Martinović, Maja: editorial director, Krkač, K (ed.).: “Uvod u filozofiju” (“Introduction into philosophy”), MATE d.o.o., Zagreb, 2009.

Prijevodi

1. Krkač, Kristijan: J. Beech, S. Chadwick (eds.), “The Business of Sports Management”, MATE d.o.o., ZSEM, Zagreb, 2011.
2. Jalšenjak, Borna: Ludwig von Mises: “Antikapitalistički mentalitet” (“Anticapitalistic Mentality”), MATE. d.o.o., Zagreb, 2010.

Ostalo

1. Drašković, Nikola: Invited lecture (Vetropack’s B2B and B2C marketing activities) and Advertising brief workshop at University of Donja Gorica, Facutly of International Economy, Finances and Business, Montenegro, April 2011.
2. Drašković, Nikola: Invited lecture (“B2B Marketing Experience in the Multicultural Environment of South Eastern Europe”) at University of Westminster, Westminster Business School, UK, March 2011.
3. Drašković, Nikola: Invited lecture (Research Training Portfolio for PhD students) at Leeds Metropolitan University, Faculty of Business and Law, UK, September 2011.
4. Krkač, Kristijan; Martinović, Maja; Jalšenjak, Borna; Debeljak, Jelena: session chairs at 9th International Conference on Corporate Social Responisibility, “CSR and Global Governance”, June 16-18,2010, ZSEM, Zagreb.
5. Krešić, Damir; Miličević, Katarina: “Kako osnovati i upravljati hostelom” (“How to Establish and Manage a Hostel”), Hrvatski ferijalni i hostelski savez i Institut za turizam, Zagreb, 2010.
6. Martinović, Maja: Program advisor: Philip Kotler seminar: “Kako pobijediti? Kriza je izazov! Upravljanje i marketing u vrijeme krize” (“How to Win? The Crisis is a Challenge! Management and Marketing in the Times of Crisis”), Zagreb, September 25, 2009.
7. Odinsky-Zec, Tina Lee: Initiated ZSEM hosting the April 29-30, 2010 European Case Clearing House (ECCH) Course: Start Writing Cases which was their first foray into the region.
8. Marušić, Mira; Miličević, Katarina: Market research as a base for Croatian small and family hotels marketing strategy, 3rd International Scientific Conference Marketing theory challenges in transitional societies, Maribor, Slovenija, September 24-25, 2009, p. 1821-1833.
9. Odinsky-Zec, Tina Lee: Contributed to the European Small Business Alliance Report on Small Business Croatia: The Enterprise Environment – A view from the small business community (2009).

 

Recenzije, uredništva, itd.

1. Tuđman Vuković, Nina: reviewer, Konceptualna metafora: temeljni pojmovi, teorijski pristupi i metode by Mateusz-Milan Stanojevic, 2012

2. Tuđman Vuković, Nina: article reviewer, Suvremena lingvistika, 2011

Prijevodi

1. Poropat Darrer, Jagoda: Kotler, P. and Caslione, A. (2009) Kaotika. Upravljanje marketingom u turbulentnim vremenima. Zagreb: MATE d.o.o., 2009
2. Poropat Darrer, Jagoda: Weissman, J. (2009) Najbolji prezenter: Tehnika, stil i strategija najpoznatijeg američkog trenera govorništva. Zagreb, MATE d.o.o.
3. Poropat Darrer, Jagoda: Quible, Z.K., (2010) Menadžment uredskog poslovanja, 8. edition, Zagreb: MATE d.o.o.

4. Bilić Marija; Rajh Ivanka: P. Kotler, J.T. Bowen i J.C. Makens (2010): Marketing u ugostiteljstvu, hotelijerstvu i turizmu, 4. edition, (Marketing for Hospitality and Tourism) (translation team: Ivana Grabar, Ivana Zeljković, Ivanka Rajh, Marija Bilić)

5. Bilić, Marija: K. Blanchard, S. Bowles (2009): Gung Ho! Sve za tvrtku, tvrtku nizašto! Aktivirajte ljude u bilo kojoj tvrtki (Gung Ho! Turn on the People in Any Organization), Zagreb, MATE d.o.o.
6. Bilić Marija: G. Hamel (2009): Budućnost menadžmenta (The Future of Management), Zagreb, MATE d.o.o.

Prva i jedina AACSB akreditacija u Hrvatskoj

Najbolja poslovna škola u Hrvatskoj

ZŠEM postao centrom izvrsnosti u edukaciji HR specijalista